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Why Email Marketing For E-Commerce Is Here To Stay

For the longest time, civilization runs on blood, sweat, and tears.Today, it’s safe to say there’s a new ingredient added into the mix. And as familiar as you are with it, it’s still humbling to remember how only recently we realized its importance—information.Since the birth of the internet, information became more accessible to the common

What’s An E-Commerce Email Marketing Funnel?

Marketing is a journey, and your customers are your travel buddies.You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product.So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved in marketing,

How To Craft An E-commerce Email Marketing Strategy

As an e-commerce business owner, you’ve heard email marketing for e-commerce before. Email marketing is the key to your e-commerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested--you

How To Prepare An E-Commerce Email Marketing Budget

When you own a business, you always need to think of investments. These include employees, quality equipment, and marketing efforts. For e-commerce businesses, most investments are digital assets. These can be your website, a shopping cart system like Shopify, and online advertisements. Most likely, your website and system are all set up and ready to

[INFOGRAPHIC] What Is Email Marketing Automation?

Managing an e-commerce business is fun and fulfilling. But it can also be challenging at times, especially if you don’t have the right tools.Imagine overseeing everything from product development, to inventory, finances, and operations. Marketing is a whole different story. It involves creativity and lots of engagement with current and existing customers. Basically, it takes

[INFOGRAPHIC] How You Can Boost Your Email Marketing In 2019

When someone mentions the 1970s, people think of vinyl records. They think of music from ABBA and bell-bottom jeans. What else? The Beatles broke up. Coco Chanel passed away. Stephen King published his first novel.Interestingly, these three icons remain relevant today. Do you know what else happened in the 1970s that continues until now? The

How To Steal The Spotlight On April Fools With Email Marketing

It’s that time of the year again!Expect the unexpected.Get ready to shake your heads in disbelief.It’s April Fools Day, so let the pranks begin!April Fools’ Day is a global holiday looked forward to by a lot of people. Why not? It’s fun, it’s exciting, and you know you’re always in for a treat. Like other

Combining Content With Email Marketing To Get Your Subscribers Hooked

We all have our favorites. Favorite color, favorite shoes, favorite clothes, and favorite products. We all have our reasons why those are our favorites. We have our reasons why we keep using them, or wearing them, or buying them. Business owners bank on these reasons. They use it to fuel their advertising and marketing campaigns.

21 Email Marketing Terms You Need To Know

So you’re ready to dive into email marketing for your e-commerce business, but you’re getting lost in a sea of email marketing terms. Every month there is an average of 14,800 Google searches for email marketing. That means a lot of people want to learn about email marketing. However, due to the surge in content

12 Facts Why Your E-Commerce Marketing Strategy Needs Email

A few years ago, you couldn’t imagine buying something online. Today, it’s a very normal thing. It has become part of our daily lives. People used to walk from shop to shop in search of the perfect gadget. Now, you can now browse from tab to tab while wearing pajamas. You no longer have to