Electrifying Increase of Email Attribution from 17% to 48%

Electrifying Increase of Email Attribution from 17% to 48%

A game-changer in consumer electronics, Chargeasap offers an innovative range of mobile charging accessories that takes it to the next level. With an excellent support system of international backers who help them produce cutting-edge products, this crowd-funded brand has definitely gathered their own fanbase since 2016.

Wanting to scale and expand their email marketing strategy, Chargeasap signed on with Chronos Agency in 2021. With lightning-fast email marketing growth, they reached up to 48% of email-attributed revenue. Continue reading to find out how they reached their goal.

Overview

Before engaging with Chronos Agency, ChargeAsap was hands-on in handling all operations. To ease their workload, they needed experts who could help their email marketing from start to finish. This is where we come in. After a few months of partnering with us, they could see a significant email revenue increase that went from 17% to 48%.

The Strategy

For great email marketing success, we specifically created several strategies for ChargeAsap. From consistent branding to monthly content plans, we ensured that all the flows were optimized to yield the best results. This helped us create a smooth customer experience that made their journey with ChargeAsap memorable

Here’s a super brief rundown of the tactics our team used:

  • Frictionless done-for-you email marketing
  • Combining crowdfunding with emails and using them as leverage
  • Creating email flows that are product specific

Here’s what ChargeAsap had to say about their time with us

Chargeasap Testimonial

The Results

31%

Increased growth in email attribution

48%

Average email revenue by the end of 2021

188%

Increase in total email revenue for 2021

ChargeAsap Email Example

Email Results Fit for Kings: 41% of Revenue from Email Marketing and 272% Increase in Campaign Revenue

Email Results Fit for Kings: 41% of Revenue from Email Marketing and 272% Increase in Campaign Revenue

Kingston Shaver is an eCommerce brand that particularly focuses on a niche community of bald customers. With products like grooming kits, replacement blades, and accessories, they intend on creating a smooth experience for their customers (pun intended).

Since partnering with Chronos Agency in 2020, Kingston Shaver has been enjoying increased revenue and a more stable customer retention system. They are now enjoying an average of 35% for open rates and an average of 3% for click rates. Want to know how we achieved these amazing results?

Continue reading to find out more.

Overview

Kingston Shaver noticed a decrease in their store traffic as well as customer acquisition. This was especially concerning as they are a one-product store and their revenue was highly dependent on new and current customers. We understand that a proper email marketing funnel can help them touch all bases to reach a larger audience. In less than a year, their email revenue has shot up to 41%.

The Strategy

For Kingston Shaver, our strategies focus on retention and replenishment. By readjusting workflows and email content, we maximized our retention strategies that would benefit the client in the long run. We also created email flows to keep the customers engaged even after their first purchase.

Here’s a super brief rundown of the tactics our team used:

  • Leveraging content to keep customer engagement levels high
  • Implemented custom flows for different stages of the customer journey
  • Implement A/B testing to optimize each flow

The Results

41%

Email revenue in 2021

75%

Increase in conversion

272%

Increase in campaign revenue

The Inside Skoop: 100% Increase in Placed Order Rates

The Inside Skoop: 100% Increase in Placed Order Rates

An edgy streetwear eCommerce store that doesn’t compromise on quality or creativity, Skoop Kommunity has been in the market since 2017. However, when it came to email marketing, they weren’t achieving the results they wanted. They wanted to maximize their email platform and increase revenue in the long run.

This is where we came in. After partnering with Chronos Agency in 2021, Skoop Kommunity has built a loyal customer base while generating high email revenue. They generated up to 35% monthly store revenue from its original 0%. So how did we achieve these colorful results?

Continue reading to find out more.

Overview

Skoop Kommunity has always been aware of email marketing and its potential to grow a business. They wanted to fully utilize their email platform and ensure it reached its full potential. After a month of partnering with Chronos Agency, Skoop saw an email revenue increase of 17% from their initial 0%.

The Strategy

Since we were essentially starting from scratch, we planned the proper foundation before implementing best practices and other optimization strategies that were important. This way, we get to ensure that each step of a customer’s journey is covered to achieve email marketing success.

Here’s a super quick rundown of the tactics we applied:

  • Custom email flows for each step of a customer journey
  • Advance segmentation, retargeting, and product-specific campaigns
  • Consistent AB testing and optimization.

The Results

25%

increase in repeat customers

64%

increase in total store revenue since 2020

100%

increase in placed order rates

Skoop Email Samples

Up to 333% Increase in Open Rates and 25% Email Revenue

Up to 333% Increase in Open Rates and 25% Email Revenue

Wellness brand SkinnyMe Tea needed a robust email marketing program that met their expected results. They wanted to revamp their email marketing workflow with a fresh new strategy, and we brewed the perfect concoction for them (pun intended).

After partnering with Chronos Agency in 2020, SkinnyMe Tea has seen spectacular growth. Their average open rate for campaigns shot up to 30% from its original 5% before implementing our strategies.

So how did we achieve these results? Continue reading to find out more.

Overview

Before seeking our service, SkinnyMe Tea already had an extensive email list. We had to help them improve their subscriber engagement and solve their deliverability issue, which caused their emails to land in Spam. After partnering with Chronos Agency, SkinnyMe Tea saw an all-time high of 40% of total revenue generated from email marketing during BFCM. All this in less than a year.

The Strategy

We focused on the deliverability issues first before anything else. Setting the proper foundation before implementing best practices and other optimization strategies was important. This way, they have a better chance of achieving email marketing success.

Here’s a super brief rundown of the tactics our team used:

  • Fix existing deliverability issues for a fresh start
  • Focus on proven high-engaging workflows
  • Implement industry best practices for new email campaigns

The Results

25%

email revenue in 2021

200%

increase in open rates for campaigns

333%

increase in open rates for flow

A Taste of Success: Gourmet Brand Hits All-Time High of 53% Revenue from Email

A Taste of Success: Gourmet Brand Hits All-Time High of 53% Revenue from Email

When Singapore-based gourmet brand The Golden Duck approached Chronos Agency, they were looking for a partner that could help them increase their online presence and create a marketing campaign that fits their needs. Fast forward to 2022–they are making more than half of their revenue through email marketing alone!

So how did they manage to achieve such scalable results despite the pandemic? 

Read on to find out.

Overview

With the rapid increase of both local and intentional customers, The Golden Duck quickly realized that they needed a partner who could help them increase their online presence and revenue. After months of struggling with email marketing platforms that didn’t quite fit the bill (no pun intended), in early 2021, The Golden Duck started their journey with Chronos Agency.

After only two months since partnering with us, The Golden Duck experienced a positive effect on the bottom line of their business, with more than half their revenue stream from email marketing. Today they continue to build their loyal customer base and achieve sustainable revenue through email.

The Strategy

Due to our optimized email marketing flows and customer-centric approach and content, we helped them kickstart new workflows as well as strategies that benefit the brand.

From identifying the best ways to engage the audience to customizing eye-popping creatives, we’ve helped them reach their target market with seamless ease.

Here’s a super quick rundown of the tactics we applied:

  • Custom email workflows and campaigns
  • Consistent on-brand design across all email campaigns
  • Consistent and regular AB testing

The Results

17%

increase in general active subscribers since partnering with Chronos

53%

increase in email revenue since 2020

66%

increase in repeat customers since working with Chronos

A Fantasy Made Real: Hobby Brand Reaches 39% Combined Revenue from Email & SMS

A Fantasy Made Real: Hobby Brand Reaches 39% Combined Revenue from Email & SMS

Hobby accessory brand Wyvern’s Hoard is the motherload of treasures for any fantasy or sci-fi enthusiast. They approached Chronos Agency with the goal of jumpstarting their email marketing. However, they ended up achieving more than what they originally planned.

How did they manage to achieve sustainable and scalable revenue despite the pandemic? Read on to find out.

Overview

Wyvern’s Hoard needed to jumpstart their email marketing in the hopes of boosting their customer retention. However, they soon realized that such a feat is best achieved by expanding their digital marketing efforts into multiple channels.

After four years since partnering up with us, Wyvern’s Hoard now enjoys a steady stream of sustainable revenue from not just email but also SMS marketing.

The Strategy

Due to our expansion of services, we helped Wyvern’s Hoard optimally expand their digital marketing efforts into email marketing, SMS, social media, and we even aided in their content marketing with blogs.

 

We helped them push the envelope by crafting customer-centric content and messaging for each of their marketing channels. From there, we applied omnichannel best practices to create a seamless customer experience across all of those channels.

 

Here’s a super quick rundown of the tactics we applied:

  • Optimization of their flows
  • Build customer relationships by celebrating customer milestones through their email and SMS campaigns
  • Encourage more customer engagement and widen audience reach using interactive content such as games and trivia content

The Results

20%

increase in email revenue since 2019

5000%

increase in list growth since 2019

2200%

increase in campaign revenue since partnering with Chronos