Organifi’s Ecommerce Marketing Revival: 234% Increase in Email Revenue in 6 Months

May 21, 2023 by

Ecommerce Marketing Revival: 234% Increase in Email Revenue in 6 Months

BIG 3 NUMBERS

THE STORY

Health and wellness superfoods brand Organifi’s main mission is to create and distribute products that deliver on their promises all while empowering people with a healthy lifestyle that can be both fun and delicious.

Their email and SMS were running smoothly…until they didn’t.

So in May 2022, Organifi partnered with Chronos Agency to revive its email marketing and SMS marketing.

THE GOAL

Organifi’s email and SMS systems were due for a much-needed revamp. They wanted to start fresh and bring their email and SMS marketing back to where it used to be. For starters, they needed to fix some issues that plagued those systems from the inside.

THE PROBLEM

Poor deliverability and rampant spam issues cost Organifi a LOT of potential revenue. These were some of the issues identified:

Not having a comprehensive email and segmentation program—resulting in deliverability issues
Low deliverability health resulted in emails getting categorized as spam—preventing opportunities for customers to see emails and add to cart
Weak data tracking and analysis—making it difficult to generate concrete results and insightful results that could have otherwise helped with overall marketing strategy direction

THE SOLUTION & APPROACH

1. Built Out the Core Flows

Chronos started with a strong foundation via the core email flows. These include the pop-up, new customer acquisition, cart recovery, browse recovery and post-purchase flows. These high-performing flows helped Organifi increase its engagement and its domain’s reputation.

3. Carried Out a Warm-up Process during the Early Phase

This was to help Organifi build their domain reputation which, in turn, maintained their deliverability. Specific actions included:

a. Weeding out any long-term subscribers who have lapsed, or are unengaged over a period of time. This is to avoid engaging with any ‘bad subscribers’ that would make a negative impact on deliverability.

b. Implementing exclusions in campaigns, a very important part of the process where you exclude customers based on where they are on the journey with the brand to avoid redundant messaging

5. Retarget Efforts on Various Campaigns

Chronos helped Organifi improve their conversions by retargeting non-openers and/or non-buyers. When those specific segments were engaged enough, Organifi can safely send more emails without risking their deliverability reputation—further increasing sales generated from emails in the process.

THE RESULTS

SUMMARY

Major deliverability and spam issues crippled Organifi’s email and SMS systems causing them to lose a lot of potential revenue.

To remedy this, they partnered up with Chronos Agency in May 2022 to revive their email and SMS marketing back to working condition.

Since their partnership with Chronos, Organifi’s email and SMS programs thrived—generating 234% increased email revenue in 6 months.

KEY TAKEAWAYS

Lifecycle marketing is a much larger iceberg than you think. It’s more than just slapping together two different strategies and forgetting about it. It requires a dedicated team who’s learned the language of customer data and in turn translating that into a game plan.

Chronos Agency has dedicated 5 years of its existence decoding the customers’ minds of over 400 brands. And now, we want to share what we’ve learned with you so you too can rack up the 20% to 30% revenue boost our past partners have reaped.

Let’s dive into what your customers really want from your brand

Consistent Increase Over 2 Years—67% Higher Email Revenue

April 25, 2023 by

Consistent Increase
Over 2 Years-67% Higher
Email Revenue

BIG 3 NUMBERS

THE STORY

Australia-based sleep supplies brand Calming Blanket sells weighted blankets, toys, and other bed accessories. They’ve made it their life mission to improve the overall quality of life of their customers with better sleep and comfort through their products.

Over time, they’ve scaled enough to launch their UK branch. However, wanted to scale even higher by optimizing their email systems to generate more revenue beyond their current plateau.

THE GOAL

Chronos Agency needed to increase Calming Blanket’s email revenue while growing their subscriber list, maintaining healthy deliverability, and building trust with their customers.

The plan was that in doing so, Calming Blanket would bring their email revenue from 27% up to 35% of their store’s overall revenue with at least 20% of that coming from automated emails, and 15% from manual emails.

THE PROBLEM

Initially, Calming Blanket was already generating a healthy 27% of their store revenue through email.

While good at first glance, the underlying issue was that their email systems could be generating more than that. In fact, they SHOULD be generating more…if not for efficiency issues with how their emails were set up.

THE SOLUTION & APPROACH

1. Advanced Segmentation and Targeting

This was key to maintaining Calming Blanket’s healthy deliverability. To do so, we set up target-specific campaigns aimed at users who’ve shown high interest.

This helped open up cross-sell and upsell opportunities with Calming Blanket’s customers—increasing their sales further.

Additionally, we also used retargeting emails to give a chance to customers who missed out on the first campaign sent out.

2. Strategically Planned Content Calendars and Campaigns

Aside from the usual revenue-generating emails, social content and social proof emails helped seal the deal when upselling products.

Social proof such as customer reviews helped Calming Blanket build customer trust and solidified customer loyalty. One thing you can pick up from this is tying in your social proof with your upsell campaigns to boost your conversions further.

3. Consistent A/B Testing on Flows and Campaigns

Frequent A/B testing kept Calming Blanket’s email systems updated on customers’ needs and preferences—keeping customers engaged.

What subject lines customers were more likely to click on, the best send times that sync up with customers’ online activity, and subtle preference tweaks for flows were just some of elements we tested to ensure Calming Blanket’s content stayed dynamic and relevant to their lists.

4. Improved Graphics and Copywriting

Specifically, Chronos made sure Calming Blanket’s campaigns were mobile-friendly to maintain a smooth and great user experience.

Since 64% of Calming Blanket’s users were on mobile, we made sure to design emails to look good on both desktop AND mobile devices.

If your emails don’t look good or let alone function properly on mobile… then your customers are more likely to just close your emails and move on.

THE RESULTS

SUMMARY

Calming Blanket wanted to increase their 27% email revenue to 35%. Chronos Agency helped them not only reach but surpass their initial goal through the use of—

KEY TAKEAWAYS

Advanced segmentation is a must-have for any business looking to improve their email revenue.
Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.
Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.
Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.

Let’s dive into what your customers really want from your brand

5 Key Email Strategies Generated 40 to 50% of This Store’s Revenue

April 20, 2023 by

5 Key Email Strategies
to Generated 40 to 50%
of This Store’s Revenue

BIG 3 NUMBERS

THE STORY

CALECIM® Professional is a unique skincare and haircare brand whose products are all powered by cord-lining stem cells.

Before making their products directly available to consumers, CALECIM® Professional exclusively sold to clinics. This meant all their marketing was targeted toward doctors.

When they opened their business to end users, they operated both their B2B and B2C email marketing in the same CRM which was ActiveCampaign.

Before partnering with Chronos, they were already running their own email marketing, which was only generating about 15% of their store’s revenue.

THE GOAL

For the first 30 – 60 days after partnering with CALECIM®, Chronos needed to prepare a solid foundation for their email optimization plan:

Simplify and organize their email marketing system for B2C by separating it from B2B
Set up their first 3 flows on Klaviyo
Send campaigns aimed at engaging their list
Have their emails generate at least 20% of their store’s overall revenue

THE PROBLEM

Some factors that explained their email revenue plateauing at 15% included—

Only sending 1 – 2 campaigns per month, mainly for promos and product launches
Email systems optimized for B2B but not for B2C
Lack of a solid segmentation strategy to send the right messages to the right audience

THE SOLUTION & APPROACH

1. Added More Emails and Flows

More emails meant more touchpoints CALECIM® can attend to along the customer journey. This also meant a broader range of variation that helped them cater to the needs and preferences of different segments

2. Automated Customer Success Representative

Because of the medical and scientifically backed nature of CALECIM®’s products, content detailing specific instructions was a must.

This is where post-purchase emails, follow-up emails, and FAQ content emails come into play to ensure correct usage of their CALECIM® products.

3. Implemented Advanced Segmentation

Chronos helped CALECIM® segregate their emails according to country, engagement, and purchase history.

4. Observed Constant A/B Testing

Using a systematic approach to continually improve CALECIM®’s emails was key to improving their numbers.

Types of content, subject lines, colors, and send times were only a few of what we conducted A/B tests on.

5. Optimized and Maintained Healthy Deliverability

Deliverability is the main foundation to any successful email system. Here are a couple of best practices on how we helped improved CALECIM®’s deliverability:

Sending the right messages to the right people at the right time
Keep emails “inbox-friendly”
Strictly avoided sending emails to our “excluded segments” (i.e. unengaged profiles)

THE RESULTS

SUMMARY

CALECIM® was struggling to transition their email marketing to B2C. Initially, they started out as a B2B-focused brand.

Chronos Agency helped improve their email systems by populating the number of emails sent per month, increasing variation to cater to different segments’ needs.

Chronos also added key flows into CALECIM®’s existing email systems to reach more touchpoints in the customer journey.

Finally, advanced segmentation and healthy deliverability ensure their emails were landing in the inboxes of the right people at the right time—increasing overall conversions and profits.

KEY TAKEAWAYS

Let’s dive into what your customers really want from your brand

How Fixing Deliverability Helped Generate 76% More Revenue After Just 30 Days

March 8, 2023 by

How Fixing Deliverability Helped Generate 76% More Revenue After Just 30 Days

BIG 3 NUMBERS

THE STORY

Pupnaps pet beds excel at relieving your pets from anxiety and joint pains—providing better quality sleep for your furry friends.

Back in 2020, we’ve helped Pupnaps with their email marketing. They saw an increase in their brand’s email revenue from 16% to 39% since partnering with us.

2022 then came in with a bone to pick, presenting challenges that Pupnaps needed to overcome before BFCM to ensure maximum possible profits. All we had to do then was to prepare their marketing systems for the Q4 hustle all while staying on top of those challenges.

THE GOAL

Pupnap’s needed us to help fix their email deliverability, increase their clicks and purchases on sales campaigns, and more evenly distribute sales among their products.

THE PROBLEM

The rising ad costs and introduction of stricter privacy policies in 2022 started biting Pupnaps above their ankles. Higher ad spend and inaccurate tracking issues greatly hindered their email marketing efforts—hurting their deliverability and, in turn, their email profitability.

THE SOLUTION & APPROACH

Streamlined Segmentation

to improve their Gmail and Hotmail deliverability

We set their segments, narrowing down their supposed recipients to only the most engaged users.
Set exclusion segments to suppress unengaged subscribers.

Optimized Email Creatives and Design

to increase Pupnaps’ clicks and purchases on sale campaigns

For sale announcement emails, we used design-rich HTML emails
For reminder emails, we sent mainly text-based emails
A/B testing focused on what users saw above the fold and optimized designs accordingly

Added Post-purchase Flows

to evenly distribute sales among products

Personalized product recommendations based on purchase history
Included abandoned cart flows with educational content

THE RESULTS

Compared to the previous month before we implemented these strategies, Pupnaps started seeing

SUMMARY

Pupnaps was struggling to prepare their marketing efforts for BFCM due to 2022 challenges.

We focused on fixing their deliverability, which ended up increasing their email revenue, open, click, and conversion rates, and revenue per recipient.

Strategy rundown:

Streamlined Segmentation
Optimized Email Creatives and Design
Addition of Post-purchase Flows

KEY TAKEAWAYS

Let’s dive into what your customers really want from your brand

How a Full-circle Lifecycle Marketing Strategy Led to a 153% Increase in Customer Retention Rate

December 20, 2022 by

How a Full-circle Lifecycle Marketing Strategy Led to a 153% Increase in Customer Retention Rate

BIG 3 NUMBERS

THE STORY

Theraice Rx manufactures and sells cold compression therapy products like headache and migraine relief caps, hot and cold compression sleeves, and wrist ice packs.

With the objective of making cold compression therapy products available to everyone and not just athletes, Theraice Rx was heavily dependent on Amazon for its business. However, they decided to take the next level and set higher targets for their brand.

THE GOAL

They reached out to Chronos Agency and ROAS Media to lead the transformation of their brand and their marketing efforts. This involved executing a full lifecycle marketing strategy by revamping their website and exploring various paid channels.

THE PROBLEM

Essentially, Theraice Rx needed a major marketing transformation. They had low customer lifetime value and low customer retention rates. Delays in shipping caused customers to churn.

On top of these issues, the website was not user-friendly and wasn’t doing a very good job of converting leads. Additionally, there was little to no historical data on their paid media accounts.

Put simply, executing the lifecycle marketing strategy wasn’t enough—Chronos Agency and ROAS Media had to strategize from scratch.

THE SOLUTION & APPROACH

Here’s an overview of the strategies executed across different channels:

REVAMPING OF WEBSITE TO A CONVERSION-FOCUSED ONE

Simply having a website is not enough. With thousands of eCommerce stores globally, Theraice Rx needed a website strategy focused on converting online users to customers.

The new website focused on creating a better user experience across various devices and screen sizes.

Meanwhile, the top proven conversion principles served as the backbone of the new website. Some examples of these principles included:

Optimizing the pages for speed
Following the AIDA principle for page designs
Displaying social proof and relevant endorsements to establish credibility
Clear-cut CTA buttons
Consistent brand identity

Theraice Website

COMBINATION OF EMAIL MARKETING & SMS, THE DYNAMIC DUO

Email marketing and SMS helped Theraice Rx be present across multiple touchpoints along the customer journey. Leveraging automation, Chronos Agency implemented an end-to-end email and SMS program from acquisition to winback. This strategy included the following specifics:

Optimized pop-ups regularly to increase subscribers and to have a continuous flow of new customers to be nurtured
Launched regular post-purchase flows based on tried and tested strategies to increase retention rate and purchases from existing customers
Built additional flows specifically to target customers affected by the backorders and delays.
Set up targeted and personalized cross-selling opportunities, explicitly setting up the re-engagement campaigns and flows to target customers from affiliate traffic so they could be redirected to the newly revamped website.
Offered bundle deals to increase average order value and lifetime value

SOCIAL MEDIA TO SUPPORT RETENTION EFFORTS

While social media channels were used to increase customer engagement and boost relationships, it was also used to lead followers to subscribe to email and SMS. At the same time, email and SMS were used to encourage subscribers to social media.

This was to ensure that online users could come across Theraice Rx no matter what channel they were on. That way, the brand remains to be top of mind, especially as they hosted giveaways and launched interactive content.

DATA-DRIVEN PAID MEDIA STRATEGY

With not much paid media history to use as a reference, ROAS Media proceeded to stress-test Meta as a push marketing channel. At the same time, they also researched and tested what other marketing channels will give the best results and returns. Meta was the chosen primary marketing channel at the start, focusing on creatives and keeping audience segments broad to pinpoint the right audience. In the first month, 30 ads were already tested until the best performing formats and angles were reassessed. During the second month, Theraice Rx already had a funnel that churned out consistent results on its own. At this point, ROAS Media focused on refining and expanding the personas to unlock additional audience pools. By the third month, Theraice Rx started expanding to other paid media channels like Google and TikTok while increasing ad spend.

THE RESULTS

Theraice Rx’s paid media funnel continuously acquired new customers and led them

to an eCommerce website optimized for conversions. Upon conversion, the dynamic duo

of email and SMS would nurture them using personalization and segmentation strategies.

The combination of these strategies led to the following results:

SUMMARY

Cold compression therapy brand TheraiceRx was suffering from low customer retention rates. A user-unfriendly website coupled with delays in their shipping led to high customer churn rates.

The solution was to revamp their website into a conversion-focused one. This meant optimizing their pages for loading speed and revamping page designs for a more consistent brand identity. They also implemented clearer CTAs and included social proof in their website to boost credibility.

They supported this revamp with lifecycle marketing tactics to keep customers coming back:

Using a combination of email and SMS strategies
Support retention efforts using social media
Implementing a data-driven paid media strategy

KEY TAKEAWAYS

Let’s dive into what your customers really want from your brand

A BFCM to Remember: Up to 60% Email Attributed Revenue

December 2, 2022 by

A BFCM to Remember: Up to 60% Email Attributed Revenue

Bringing effortless charm to premium high-end jewelry, Jan Leslie is an eCommerce brand that specializes in cuff links, tuxedo sets, and 18k gold jewelry. Wanting to branch out from the limited brick-and-mortar options and changes in customer behavior, they started a partnership with Chronos Agency.

Over the years, Chronos Agency has helped them to scale their email marketing channels for increased revenue. Continue reading to find out how we achieved some amazing results during.

Overview

Changes in customer behaviour during the pandemic required the Jan Leslie’s marketing strategy to change as well. Even though most jewelery purchases are done face to face, it was also improtant for them to engage new customers and sell products through email marketing.

We focused on VIP customers who are the major contributors to the brand’s revenue. Exclusive VIP-only offer as well as strategies were introduced to ensure high conversion rate.

The Strategy

Chronos implemented several strategies and framework for Jan Leslie so that they could reap the most out of BFCM season. This included about 60% of email attributed revenue which mostly came from the campaigns. We could also see more than 3x increase in average monthly store revenue.

Ecommerce Marketing Revival: 234% Increase in Email Revenue in 6 Months

BIG 3 NUMBERS

8x

3.8x

75%

THE STORY

THE GOAL

THE PROBLEM

THE SOLUTION & APPROACH

THE RESULTS

234% increase

75% increase

30% decrease

381% increase

828% increase

46.27% in owned revenue

13% cart recovery rate

70% open rates

SUMMARY

KEY TAKEAWAYS

Consistent Increase Over 2 Years-67% Higher Email Revenue

BIG 3 NUMBERS

47%

31%

120%

THE STORY

THE GOAL

THE PROBLEM

THE SOLUTION & APPROACH

1. Advanced Segmentation and Targeting

2. Strategically Planned Content Calendars and Campaigns

3. Consistent A/B Testing on Flows and Campaigns

4. Improved Graphics and Copywriting

THE RESULTS

Total Email Revenue

Flow Email Revenue

Campaign Email Revenue

List Growth

SUMMARY

Advanced Segmentation

Strategically Planned Content Calendars and Campaigns

Consistent A/B Testing

Mobile-friendly Designs for Campaigns

KEY TAKEAWAYS

5 Key Email Strategies to Generated 40 to 50% of This Store’s Revenue

BIG 3 NUMBERS

40% - 50%

30%

1.5%+

THE STORY

THE GOAL

THE PROBLEM

THE SOLUTION & APPROACH

1. Added More Emails and Flows

2. Automated Customer Success Representative

3. Implemented Advanced Segmentation

4. Observed Constant A/B Testing

5. Optimized and Maintained Healthy Deliverability

THE RESULTS

233%

30%

1.5%+

SUMMARY

KEY TAKEAWAYS

How Fixing Deliverability Helped Generate 76% More Revenue After Just 30 Days

BIG 3 NUMBERS

76%

102%

62%

THE STORY

THE GOAL

THE PROBLEM

THE SOLUTION & APPROACH

Streamlined Segmentation

Optimized Email Creatives and Design

Added Post-purchase Flows

THE RESULTS

5%

50%

102%

Consistent Increase
Over 2 Years-67% Higher
Email Revenue

Total Email
Revenue

Flow Email
Revenue

Campaign
Email Revenue

List
Growth

Advanced
Segmentation

Strategically Planned
Content Calendars
and Campaigns

Consistent
A/B Testing

Mobile-friendly
Designs for Campaigns

5 Key Email Strategies
to Generated 40 to 50%
of This Store’s Revenue