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Email Marketing 2020 Trends and Strategies for eCommerce: Our first event hosted at our HQ in KL!

Our 2020 forecast for Strategies and Trends for the eCommerce Industry. February 4th, Kuala Lumpur, Malaysia: What's a great way to kick of 2020! Our CEO, Josh Chin flew in as a speaker to share some golden nuggets of what our eCommerce strategies for the year would be. This was during an event we hosted

How to Increase Conversion Rate Through Design
How to Increase Conversion Rate Through Design

Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)

Why Social Media And Email Marketing Work Together for eCommerce
Why Social Media And Email Marketing Work Together for eCommerce

In 2018 Amazon’s share of the US eCommerce market was 49%. Think about it. One company. Half of the entire US eCommerce market. How are you supposed to compete with that? And it’s not like the other half of the market is distributed equally among all the other eCommerce stores. But don’t despair just yet.

Three people standing around a computer monitor, as if discussing what they see on the screen.
How To Choose The Right eCommerce Email Marketing Agency For You

Running an eCommerce business can be overwhelming.You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds…At some point, it becomes too much for one person and you need to either start building a team or start outsourcing.One of the tasks that you can outsource is email marketing.However,

A woman relaxing and doing some online shopping from home, her credit card to hand.
How Transactional Emails Increase Your eCommerce Sales

Okay, so you got a sale. Now what?It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build a

Two adult hands rest on an open laptop, with an e-mail inbox on screen, Image is in a school setting.
How To Increase Your Conversion Rate By Pruning Your Email List

Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list

How to Maximize Email Marketing for Your Dropshipping Store
How to Maximize Email Marketing for Your Dropshipping Store

As an eCommerce business, the accessibility of the internet is one of your greatest advantages.For you, it allows you to reach out to potential customers from the comfort of your desk.And for your customers, it makes your business just as reachable.But this advantage can also be one of your biggest disadvantages.Your drop shipping business isn’t

Email Marketing Tips for eCommerce Fashion Brands
Email Marketing Tips for eCommerce Fashion Brands

In fashion, there’s no greater goal in life than standing out from the crowd.And that’s for both the people who buy it and those who sell it.This is more apparent when you venture into the world of eCommerce. Out of the many eCommerce businesses existing on the internet, nothing competes for customers’ attention more than

Why Email Marketing For eCommerce Is Here To Stay
Why Email Marketing For eCommerce Is Here To Stay

For the longest time, civilization runs on blood, sweat, and tears.Today, it’s safe to say there’s a new ingredient added into the mix. And as familiar as you are with it, it’s still humbling to remember how only recently we realized its importance—information.Since the birth of the internet, information became more accessible to the common

What’s An eCommerce Email Marketing Funnel?
What’s An eCommerce Email Marketing Funnel?

Marketing is a journey, and your customers are your travel buddies.You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product.So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved in marketing,

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