Can you feel the love in the air? That’s right, cause Valentine’s Day (or Single Awareness Day for others) is right around the corner! While it’s the time for couples to bond and singles to date, this is also a great opportunity for eCommerce marketers to help these lovebirds set the mood. How? By slashing
One of the reasons why design and content isn't prioritized in the email marketing strategy for eCommerce brands is because they tend to focus their efforts on making those sales numbers. In the rush of things, the thoughtful process of designing or planning content imperative to their eCommerce marketing emails are placed on the back-burner.
The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,