Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new
Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list
Marketing is a journey, and your customers are your travel buddies.You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product.So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved in marketing,
As an eCommerce business owner, you’ve heard email marketing for eCommerce before. Email marketing is the key to your eCommerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested--you
Decades have come and gone, but email marketing still remains strong. Learn how you can boost your email marketing strategies this 2019. When someone mentions the 1970s, people think of vinyl records. They think of music from ABBA and bell-bottom jeans. What else? The Beatles broke up. Coco Chanel passed away. Stephen King published his
We all have our favorites. Favorite color, favorite shoes, favorite clothes, and favorite products. We all have our reasons why those are our favorites. We have our reasons why we keep using them, or wearing them, or buying them. Business owners bank on these reasons. They use it to fuel their advertising and marketing campaigns.
Photo by rawpixel on Unsplash Time travel doesn’t exist yet (or so we think), but it doesn’t mean we can’t look back. Have you ever stopped to think about how technology has changed the way we do things? A few years ago, we had to wait for actual phone calls made on landlines before getting to talk to