State of Retention & Lifecycle Marketing
It’s been a tough year. With rising CPMs/CPCs/CPAs (& shrinking margins), macro headwinds (& consumers tightening their purse strings), as well as 101 new shiny objects (like TikTok Shop), we’re seeing less YoY growth for brands. The game has changed – from relentless pursuit of top line margin, to more careful, methodical preservation of bottom line, with […]
