~76% of BFCM revenue driven by owned channels (Email + SMS)
5.6x increase in total store revenue vs. prior non-promotional period
10x+growth in email-attributed revenue vs. pre-BFCM baseline
~3.1x blended ROAS (all costs included)
5.39–6.53x ROAS on retargeting segments
6.05xROAS re-engaging 60-day unengaged customers
+33.5× email revenue growth in 30 days
14.9% of store revenue came from email
+44×campaign revenue growth
+391% campaign revenue YoY
+27% flow revenue YoY
+510%campaign deliveries YoY
40.5% of Q4 revenue came from email
+58% campaign revenue YoY
+103% campaign deliveries YoY
+152% Total Store Revenue vs. Prior Month
47.5% Email Revenue Attribution
3.8x/ Revenue per Email
+1,067% Email revenue growth, Q4 YoY
$1.6M Email-attributed revenue in Q4 2025 alone
+375% Net email subscriber growth in Q4
+27.32% total email revenue growth
+163% increase in email flow revenue
+27.32% ROAS Paid media efficiency
66.7% increase in email submit rate
105.3% increase in email submit rate
2.17× improvement in pop-up–attributed revenue (US)
Let’s discuss how we can help your eCommerce business thrive! Book a call today to discover the power of lifecycle and retention marketing for long-term growth.
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