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Email Marketing & Customer Loyalty Programs: 5 Ideas to Drive Better Customer Engagement

When it comes to customer count—more isn’t always merrier. Expanding your market base is great for growing your brand, sure. But at some point, all those droves of customers will end up costing your eCommerce business more rather than sustaining it. Let’s dive into why it is best to retain your existing customer base, as

[INFOGRAPHIC] How You Can Boost Your Email Marketing This 2020

UPDATED: 30 APRIL 2020   Almost every customer, employee, and business owner is staying indoors in light of the COVID-19 pandemic. This makes email marketing an even more practical tool for reaching out to those people now. But are you doing email marketing right, and are you incorporating the best practices into your email marketing

Vince Tan’s Live Digital Marketing Training Event 2020 – Generate Digital Income

April 13-17, 2020—Chronos Agency’s Co-Founder and CEO Joshua Chin attended Vince Tan’s Live Training “Generate Digital Income” (GDI) 2020 event. He was invited as both a speaker and a trainer for the many fresh minds that attended the online event. Due to the COVID-19 pandemic, large public gatherings are strictly prohibited—but that didn’t stop this

How We Helped Our Clients Boost their Store Revenue Despite the Crisis — COVID-19 Email Marketing Campaigns

The eCommerce industry is one of the most affected by COVID-19. Yes, there’s an increase in the number of customers moving towards online shopping. But, other factors like logistics and inventory force stores to slow down. So what should you do? You can actually revisit your eCommerce email marketing strategy and turn the situation around.

The Evolution of Email Marketing — Smarter Destiny Podcast ft. Joshua Chin

March 23, 2020—Chronos Agency’s very own Co-Founder and CEO was interviewed on the Smarter Destiny Podcast by Martyn Cook. Josh shared how some businesses would still misunderstand the true purpose of email marketing. Catch more on the evolution of email marketing in the full episode here.   Email Marketing Isn’t What Many People Think It

How to Retain Lifelong Customers and Raise AOV during the Coronavirus Pandemic with Email Marketing

How are your customers doing during the coronavirus pandemic? Are you wishing them well and keeping them updated with your company’s operations through your email marketing? During this time of crisis, the biggest priority businesses should focus on is customer retention.  Acquisition strategies don’t tackle customer relationships and low consumer confidence. Email marketing during the

The 6 Telltale Email Marketing Benchmarks for eCommerce Businesses in 2020

With so many competitors in the eCommerce industry all investing in email marketing, how can you measure your success? It’s normal to look into what other brands are doing and how their strategies are measuring up. And it’s already the second quarter of 2020. It would be helpful for eCommerce brands to see where they

Crisis-Sensitive eCommerce Email Campaigns — Top 3 Ideas You Can Use During the Coronavirus Pandemic

During this time of crisis, some business owners are busy keeping their employees and themselves safe from the pandemic. Notably, by implementing remote work practices for their team. But there's another challenge businesses face. And that is optimizing their current campaigns during this time of crisis. Making sure their eCommerce email campaigns are crisis-sensitive is

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Q2 eCommerce Dates and Holidays — Your 2020 Calendar for Strategy Planning

The first quarter of 2020 is just about to wrap up. This means it’s time to get roaring for your Q2 campaigns. Of course, this entails a lot of creative juices as you plan out your eCommerce strategy for the second quarter of the year. So get your calendars ready and mark the important Q2

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Working from Home during the Coronavirus Pandemic — Staying Productive While Staying Indoors

With the ongoing coronavirus pandemic, strict self-quarantine policies and curfews continue to be implemented to keep people indoors at all times. This presented a new problem for businesses all over the world. Not only will this mean little to no customers for brick-and-mortar stores, but businesses across the board are also obligated to have their

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