These are your frontline troops—you’ll be using campaigns most often when reaching out to your subscribers. Their objective is to provide valuable content and relevant offers to your target customers.
Email campaigns are also great for establishing a conversation with your customers—helping you build trust and deepen relationships with them. You can also use campaigns to help you collect valuable customer information that can help you better cater to your target customers’ preferences.
High versatility and personalization make email campaigns extremely useful for any situation, be it selling products, contacting customers, sending company updates, or even celebrating holidays and engaging with your subscribers.