How We Grew Email Revenue % by 2x for Windflower Florist
+66%
in attributed Email Revenue
(October vs November)
+67%
Increase in open rate for campaigns
+48%
Increase in placed order rate for campaigns
The Story
Windflower Florist is a premier floral boutique based in Singapore, specializing in thoughtfully curated arrangements for various occasions, including weddings, corporate events, and personal celebrations. Known for their attention to detail and use of fresh, high-quality blooms, they offer custom designs and convenient online ordering with delivery services. Their website showcases a wide range of floral options, from elegant bouquets to luxurious floral boxes, catering to diverse tastes and styles.
Windflower Florist partnered with us to transform their email marketing strategy, and the results have been great since we set our flows and campaigns.
The Challenge
Before our collaboration, their email campaigns accounted for just 24% of their overall revenue. Through targeted strategies, engaging content, and optimized email flows, we helped increase their email revenue contribution to an impressive 45%, all without relying on seasonal Black Friday promotions. They were not doing any regular campaign sends before Chronos.
The Goal
By focusing on personalized messaging, strategic segmentation, and consistent campaign performance, we not only enhanced customer engagement but also drove sustainable revenue growth, establishing email marketing as a vital channel for their success.
What We Did
- Started sending campaigns but only to highly engaged subscribers first to warm up the list.
- Created key flows for the brand like Welcome Flow with Pop-up offer, Abandoned Cart, Abandoned Checkout, and Abandoned Browse.
- Created eye-catching graphics that highlighted the brand’s products.
- Developed a warm up strategy that allowed the brand to scale campaign sending while maintaining a good deliverability reputation.
The Results
- +66% in attributed Email Revenue (October vs November)
- 2x increase in Email Revenue % – from 24% to 45% (October vs November)
- +67% increase in open rate for campaigns
- +48% increase in placed order rate for campaigns
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The Results
+66%
In attributed Email Revenue
(October vs November)
+67%
Increase in open rate for campaigns
+48%
Increase in placed order rate for campaigns
Summary
Windflower Florist, a premier floral boutique in Singapore, sought to improve their email marketing strategy to better engage customers and drive sales. Prior to working with Chronos, email campaigns contributed only 24% of their total revenue. Through personalized messaging, strategic segmentation, and optimized email flows, we helped increase email revenue contribution to 45%, more than doubling it without relying on seasonal promotions.
Our approach included engaging content, eye-catching visuals, and targeted automated flows like welcome offers, abandoned cart, and browse recovery. By warming up the list, sending to highly engaged subscribers, and maintaining deliverability, we achieved a 67% increase in open rates and a 48% higher order placement rate. This transformation not only enhanced customer engagement but also positioned email marketing as a key revenue driver for Windflower Florist.
Key Takeaways
- Personalized Messaging Drives Engagement – Tailored email content and targeted segmentation can significantly increase customer interaction and revenue contribution.
- isual Appeal Enhances Conversions – Eye-catching graphics that highlight key products strengthen brand presence and improve click-through rates.
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- Optimized Flows Boost Efficiency – Implementing automated email flows like Welcome, Abandoned Cart, and Browse Recovery helps capture more sales with minimal effort.
- Email Marketing as a Revenue Driver – Consistent, well-executed email campaigns can transform email marketing into a key revenue channel, even without relying on seasonal promotions.
- Warm-up Strategy is Essential – Gradually warming up the email list ensures better deliverability, allowing for sustainable growth without damaging sender reputation.
