How to Turn Your BFCM Spike into December Revenue without Deeper Discounts
For most brands, Q4 feels chaotic. Post-BFCM is the exception. It’s the one period where audience behavior becomes predictable in a good way — high intent, high engagement, and very clear buying patterns. That’s why, year after year, our clients generate 22% more revenue in December on average, with 2025 pacing even higher. Lifecycle channels […]
BFCM Tech Checklist: 7 Setup Checks That Quietly Save Six Figures in Revenue in Q4
Every Q4 has two stories running in parallel. The one you plan in dashboards, and the one your systems actually allow you to execute. Most brands don’t fail because of bad strategy. They fail because something technical slips through unnoticed — a DNS record, a broken redirect, an ad budget that hits its ceiling mid-launch. […]
We’ve Run BFCM Offers for 500+ DTC Brands — Here’s What Works Before and After Black Friday
TL;DR After running Black Friday Cyber Monday (BFCM) offers for more than 500 DTC brands, we’ve seen the same pattern every year: the brands that win start testing before November (September-October instead), and they don’t stop selling after Cyber Monday. This guide breaks down what actually works, based on first-hand data from Chronos clients and […]
The 10 Most Urgent BFCM 2025 Questions 8-9 Figure DTC Founders Are Asking
What founders are asking about BFCM 2025 signals what matters to brands this year and what your competitors are focusing on. In our masterclass, we shared $1.07B+ worth of DTC experience — tackling the survival questions on margins, scaling, offers, and tech. Read on to discover what are the 10 most urgent questions asked, with […]
Steal the BFCM Strategy Used by 8–9 Figure DTC Brands for Black Friday 2025
TL;DR The plays that helped 500+ brands turn BFCM into their most profitable quarter — with real numbers to prove it. While most brands were racing to the bottom with 50% off everything, we’ve seen brands like Olivia Jewelry grew SMS revenue by 10×. Kiyoko Beauty drove 43.31% of store revenue through email alone. Jan […]
How Pop-ups Annoy Your Customers – And 5 Ways To Fix Them
Is your eCommerce store’s website seeing a high flow of online traffic… but your conversion rates are still low? Seeing people visit your website is one thing, but if they aren’t converting into anything beyond being visitors, then that’s a bunch of lost conversion opportunities for your store. You might need to fix your pop-ups. […]
Everything You Need to Know for Big BFCM Success [2022 Edition]
Here’s how your eCommerce store can take advantage of the biggest sale of the year for huge brand and customer base growth. This is everything you need to know for a successful BFCM season.