Why Email Marketing Is Still YOUR Best Bet For Serious ROI
Have you ever heard of the ‘bitcoin death counter‘? It’s an ‘obituary’ filled with the number of times experts have called for its death (415 times now), only for it to rebound, like an nuclear resistant cockroach. It’s wild, but email marketing has faced a similar fate, but for even longer. Since its inception in […]
State of Retention & Lifecycle Marketing
It’s been a tough year. With rising CPMs/CPCs/CPAs (& shrinking margins), macro headwinds (& consumers tightening their purse strings), as well as 101 new shiny objects (like TikTok Shop), we’re seeing less YoY growth for brands. The game has changed – from relentless pursuit of top line margin, to more careful, methodical preservation of bottom line, with […]
What Is Lifecycle Marketing?
We’ve all heard of the term ‘lifecycle marketing’ – but what does it really mean? Well, lifecycle marketing refers to a strategy where brands guide potential prospects/customers from their first/nth interaction, to purchase/repurchase and beyond. This means tailoring messages for different points of the journey to ensure we’re speaking to the exact pain points of the […]
