How We Generated $6,258 for Nuvé™
in 37 Days From Zero Email History
$6,258
Campaign revenue in the first 37 days
48.6%
Email Open Rate
0.26%
Placed Order Rate
The Story
When a beauty brand with 100,000+ customers worldwide has never sent a single email campaign, you’re not just building marketing – you’re building trust with inbox providers who’ve never seen your domain before.
Nuvé came to us in April 2025 as a foot care brand specializing in at-home solutions. Their hero product, the Nuvé Silk 3 Pro, is a salon-quality pedicure device trusted by customers worldwide with a 100-day money-back guarantee. Despite their success, they had zero email marketing history – no campaigns, no sender reputation, no email-attributed revenue.
The timing made everything harder. New U.S. tariffs had just restricted campaigns to their largest market, forcing us to build success targeting only Canada and Australia. If we can generate $6K+ in 37 days from a dead-cold start with market restrictions, we can launch anyone.
The Problem
Starting email marketing from absolute zero isn’t just challenging – it’s a deliverability minefield where one wrong move kills the entire program.
The Perfect Storm of Challenges:
- Zero sender reputation – high risk of landing in spam folders permanently
- No email campaign history – every ESP treats new senders as suspicious
- Market restrictions – U.S. tariffs blocked their biggest revenue opportunity
- Deliverability nightmare – had to build inbox provider trust from scratch
- No baseline data – couldn’t optimize existing performance, only test and learn
Starting email marketing with an established brand sounds easier than it is. When inbox providers have never seen your domain send campaigns, they assume you’re spam until proven otherwise.
Our Strategic Approach
The Risk-Managed Launch Framework
Our Philosophy: Better to send to 100 engaged people than 10,000 strangers when building sender reputation.
Phase 1: Ultra-Conservative List Warming (Days 1-14)
Instead of blasting their entire audience, we created hyper-engaged micro-segments to guarantee strong performance metrics from Day 1:
- Chronos | Engaged in Last 30 Days – recent site visitors and pop-up signups
- Chronos | Engaged in Last 60 Days – recent purchasers and email engagement
- Chronos | Engaged in Last 90 Days – moderate engagement signals
Phase 2: Strategic Campaign Launch Around Mother’s Day
Perfect timing for positioning foot care as self-care gifting. We developed a 5-email sequence:
- Launch Email: 55% off promotion to generate strong initial interest
- Urgency Email: Limited stock message to create FOMO
- Social Proof Email: Final reminder reinforced with customer testimonials
- Emotional Close: “Happy Mother’s Day” message with brand warmth + discount
- Post-Sale Education: Two follow-up emails on product benefits and usage tips
Content Strategy: Positioned the Nuvé Silk 3 Pro as the perfect self-care gift, combining emotional resonance with promotional urgency, supported by before/after imagery and social proof.
Phase 3: Gradual List Expansion (Days 30-37)
We slowly expanded to moderately engaged segments while monitoring open and click rates continuously, ensuring deliverability remained strong as we scaled.
The Results
Revenue Performance:
- Campaign Revenue Generated: $6,258.24 in first 37 days
- Starting Point: $0 email-attributed revenue
- Market Impact: Achieved without full U.S. market access due to tariff restrictions
Engagement Metrics:
- Open Rate: 48.59% (demonstrating strong deliverability and inbox trust)
- Total Campaign Recipients: 83,379 by Day 37
- Click Rate: 0.45% (healthy for new sender with conservative approach
- Placed Order Rate: 0.26% (strong conversion despite market restrictions)
Deliverability Success:
- Inbox Placement: Achieved “Good” deliverability status from launch
- Sender Reputation: Built positive relationship with major inbox providers
- Foundation Established: Zero spam issues while building for future scale
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The Results
$6,258
Campaign Revenue Generated
(in first 37 days)
48.59%
Email Open Rate
0.26%
Placed Order Rate
Why This Approach Worked
- Reputation Before Revenue Most agencies blast entire lists immediately and hit spam folders. We built inbox provider trust first, then scaled revenue.
-
IMarket Adaptation Without Strategy Changes
When U.S. restrictions were imposed, we pivoted to Canada/Australia seamlessly without compromising our core approach.
-
Segmentation as Safety Net
Starting with ultra-engaged micro-segments guarantees strong performance metrics that inbox providers reward with better placement.
-
Conservative Scaling Philosophy:
We earned our way into broader audience segments rather than assuming we could reach everyone immediately.
-
Strategic Timing and Positioning
Mother's Day timing combined with emotional self-care positioning turned foot care into a compelling gift narrative.
FAQ
Q1: Why start with such small segments instead of the full list?
New senders with low engagement rates get flagged as spam permanently. Starting with highly engaged micro-segments builds positive sender reputation that supports aggressive scaling later.
Q2: How did you handle the U.S. market restrictions?
We focused campaign strategy on Canada and Australia markets, which provided enough volume to generate meaningful revenue while building sender reputation globally.
Q3: Is 48.59% open rate sustainable for a new sender?
This rate reflects our conservative targeting approach. As we scale to broader segments, we expect rates to normalize around 35-40%, which is still excellent for beauty/personal care.