How We Grew Email for EcoTraveller from 12% to 40% in less than 60 days
+65%
Increase in email revenue
+107%
Increase in click rate
+6%
Flow revenue percentage
The Story
EcoTraveller is an Australian-based brand that offers eco-friendly and innovative products designed for travelers, particularly those using portable toilets and caravan facilities. The company’s standout offering includes biodegradable, probiotic-based sachets that efficiently break down waste, prevent clogs, and deodorize tanks while being safe for the environment. Additionally, their product line extends to versatile cleaning solutions like the “4-in-1 Advanced Treatment,” suitable for a range of cleaning tasks in caravans and boats. EcoTraveller emphasizes affordability, environmental responsibility, and the use of sustainable, Australian-made solutions for maintaining hygiene on the go.
The Problem
Before Chronos, they did not have a lot of flows set up, with some pop-ups not having a corresponding email automation triggering after a customer signs up.
In just under 60 days since Chronos flows and campaigns have gone live, Chronos has been able to grow EcoTraveller’s overall Owned Revenue % to 40%.
The Result
- +65% increase in email revenue (October vs November 2024)
- +12% increase in email revenue (November 2023 vs November 2024)
- 8 new flow touchpoints created
- +14.9% increase in email % (November 2023 vs November 2024)
- (From 24% in Nov 2023 to 40% in Nov 2024)
- +107.3% increase in click rate (October vs November 2024)
- +6.1% increase in members for the main segment used
What We Did
- Studied the flows that needed to be created before Black Friday and made sure all the triggers were working properly.
- Created additional pre-purchase flows to boost revenue and convince new leads to make a purchase.
- Sent out campaigns to strategic segments to make sure we targeted people during November at least once.
- Did list cleaning to remove old emails and never engaged subscribers.
- Updated the design of the emails to a more modern and on-trend layout.
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The Results
+65%
Increase in email revenue
(October vs November 2024)
+107%
Increase in click rate
(October vs November 2024)
+6%
Increase in member for main segments
Summary
EcoTraveller, an Australian brand specializing in eco-friendly travel hygiene solutions, lacked a robust email marketing strategy, with incomplete automation and missing follow-up sequences.
Chronos stepped in to optimize their email flows, ensuring seamless automation, targeted campaigns, and strategic list segmentation. By enhancing pre-purchase touchpoints, refining audience targeting, and modernizing email design, we boosted EcoTraveller’s owned revenue share to 40%, driving a 65% increase in email revenue in just two months.
Through data-driven optimizations, we helped EcoTraveller maximize engagement and conversions, proving that a well-structured email strategy can deliver powerful growth.
Key Takeaways
- Ensure Automation is Fully Functional – Audit and optimize all email flows to ensure proper triggers and seamless automation.
- Clean and Maintain Email Lists – Remove inactive subscribers to improve deliverability and engagement rates.
- SLeverage Pre-Purchase Flows – Implement targeted sequences to nurture leads and drive conversions.
- Update Email Design to Stay Relevant – Modern, visually appealing layouts enhance brand perception and improve conversions.
- Segment and Strategically Target Audiences – Regularly engage key segments with well-timed campaigns for maximum impact.
