If Your Brand is Your Passion, Use Email Marketing to Tell Your Story
There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their […]
The Ultimate Guide to eCommerce Email Design
The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing, […]
What’s an eCommerce Email Marketing Campaign?
By now, you must have heard a lot about eCommerce email marketing campaigns, but what exactly are they? And are they worth the time and resources? Are they really going to benefit your eCommerce business or is it just another gimmick?
How to Increase Conversion Rate Through Design
Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them—
How To Build Your eCommerce Brand Through Email Marketing
Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the […]
How To Growth Hack Your Email List
Email marketing can be extremely lucrative if you invest in growth hacking your email list. According to DMA’s research, in 2017 the average return for each £1 spent on email marketing was £32.28. And that is the average which means that if you know what you are doing you can get an even higher return […]
Best Copywriting Examples in Email Marketing
Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new […]
How To Choose The Right eCommerce Email Marketing Agency For You
Running an eCommerce business can be overwhelming. You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds… At some point, it becomes too much for one person and you need to either start building a team or start outsourcing. One of the tasks that you can outsource […]
How Transactional Emails Increase Your eCommerce Sales
Okay, so you got a sale. Now what? It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build […]
How To Increase Your Conversion Rate By Pruning Your Email List
Everyone wants to have a massive email list. And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility. However, the reality is that the number of subscribers is a vanity metric – quality is much more important than quantity. Sure, your aim should be to build […]
