What’s An eCommerce Email Marketing Funnel?
Marketing is a journey, and your customers are your travel buddies. You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product. So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved […]
How To Craft An eCommerce Email Marketing Strategy
As an eCommerce business owner, you’ve heard email marketing for eCommerce before. Email marketing is the key to your eCommerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested–you […]
How To Prepare An eCommerce Email Marketing Budget
When you own a business, you always need to think of investments. These include employees, quality equipment, and marketing efforts. For e-commerce businesses, most investments are digital assets. These can be your website, a shopping cart system like Shopify, and online advertisements. Most likely, your website and system are all set up and ready to […]
[INFOGRAPHIC] What Is Email Marketing Automation?
Managing an eCommerce business is fun and fulfilling. But it can also be challenging at times, especially if you don’t have the right tools. Imagine overseeing everything from product development, to inventory, finances, and operations. Marketing is a whole different story. It involves creativity and lots of engagement with current and existing customers. Basically, it […]
Combining Content With Email Marketing To Get Your Subscribers Hooked
We all have our favorites. Favorite color, favorite shoes, favorite clothes, and favorite products. We all have our reasons why those are our favorites. We have our reasons why we keep using them, or wearing them, or buying them. Business owners bank on these reasons. They use it to fuel their advertising and marketing campaigns. […]
21 Email Marketing Terms You Need To Know
So you’re ready to dive into email marketing for your eCommerce business, but you’re getting lost in a sea of email marketing terms. Every month there is an average of 14,800 Google searches for email marketing. That means a lot of people want to learn about email marketing. However, due to the surge in content […]
12 Facts Why Your eCommerce Marketing Strategy Needs Email
A few years ago, you couldn’t imagine buying something online. Today, it’s a very normal thing. It has become part of our daily lives. People used to walk from shop to shop in search of the perfect gadget. Now, you can now browse from tab to tab while wearing pajamas. You no longer have to […]
What Is eCommerce Email Marketing?
Photo by rawpixel on Unsplash Time travel doesn’t exist yet (or so we think), but it doesn’t mean we can’t look back. Have you ever stopped to think about how technology has changed the way we do things? A few years ago, we had to wait for actual phone calls made on landlines before getting to talk to […]
The Best Email Marketing Strategies for 2021
UPDATED March 12, 2021 Email has been around for decades and, while it might have taken the backseat with the advent of other marketing platforms (Hello, Facebook!), it has proven time and again that it’s still the most effective way to reach your audience. Because of this, millions of businesses have opted to use email […]
