Introduction
Klaviyo has announced significant changes to their pricing model that will affect all users starting February 18, 2025. Let’s examine what these changes mean for your business and how to optimize your email marketing strategy accordingly.
The New Pricing Model Explained
Historically, Klaviyo’s pricing was primarily driven by email send volume, with active profile counts being a secondary consideration. While newer accounts (post-April 2024) have already been operating under stricter profile-based billing, existing accounts will now transition to this model as well.
Key Features of the New System
Flexible Scaling
Klaviyo is introducing a more adaptable approach to email and SMS sending:
- Businesses can now select a lower base plan and scale up during peak seasons
- SMS flexible sending is available for accounts on the $495+ plan (Note: manual activation required)
Automatic Plan Adjustment
The new auto-downgrade feature offers additional flexibility:
- Your plan automatically adjusts when active profile numbers decrease
- This feature helps optimize costs based on actual usage
- Requires manual activation to begin using
Strategic Recommendations for Cost Management
Professional Re-engagement Strategy
To maximize your Klaviyo ROI, consider implementing a comprehensive re-engagement approach:
- Develop targeted campaigns with compelling offers for inactive subscribers
- Systematically review and clean your subscriber list
- Maintain focused engagement with your most responsive audience segments
List Hygiene Best Practices
Regular list maintenance is now more crucial than ever. This involves:
- Identifying and removing consistently unengaged subscribers
- Implementing sophisticated segmentation strategies
- Monitoring engagement metrics to maintain list quality
For businesses seeking expert guidance, our team brings extensive experience in email marketing optimization:
- Over 7 years of specialized experience
- Successfully managed 500+ brand accounts
- Generated over $300 in attributable revenue
Contact us to discuss your specific needs and objectives.
