How Transactional Emails Increase Your eCommerce Sales
Okay, so you got a sale. Now what? It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build […]
How To Increase Your Conversion Rate By Pruning Your Email List
Everyone wants to have a massive email list. And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility. However, the reality is that the number of subscribers is a vanity metric – quality is much more important than quantity. Sure, your aim should be to build […]
The Ultimate List of eCommerce Learning Resources 2019
Let’s face it, no matter how old we get or how far we’ve gone in life, there’s always something new we learn in life. via GIPHY So whether you’re still just a fresh face in the world of eCommerce or if you’re already experienced in the field, your hunger for knowledge should be insatiable. After […]
How to Maximize Email Marketing for Your Dropshipping Store
As an eCommerce business, the accessibility of the internet is one of your greatest advantages. For you, it allows you to reach out to potential customers from the comfort of your desk. And for your customers, it makes your business just as reachable. But this advantage can also be one of your biggest disadvantages. Your […]
Email Marketing Tips for eCommerce Fashion Brands
In fashion, there’s no greater goal in life than standing out from the crowd. And that’s for both the people who buy it and those who sell it. This is more apparent when you venture into the world of eCommerce. Out of the many eCommerce businesses existing on the internet, nothing competes for customers’ attention […]
Why Email Marketing For eCommerce Is Here To Stay
For the longest time, civilization runs on blood, sweat, and tears. Today, it’s safe to say there’s a new ingredient added into the mix. And as familiar as you are with it, it’s still humbling to remember how only recently we realized its importance—information. Since the birth of the internet, information became more accessible to […]
What’s An eCommerce Email Marketing Funnel?
Marketing is a journey, and your customers are your travel buddies. You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product. So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved […]
How To Craft An eCommerce Email Marketing Strategy
As an eCommerce business owner, you’ve heard email marketing for eCommerce before. Email marketing is the key to your eCommerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested–you […]
How To Prepare An eCommerce Email Marketing Budget
When you own a business, you always need to think of investments. These include employees, quality equipment, and marketing efforts. For e-commerce businesses, most investments are digital assets. These can be your website, a shopping cart system like Shopify, and online advertisements. Most likely, your website and system are all set up and ready to […]
[INFOGRAPHIC] What Is Email Marketing Automation?
Managing an eCommerce business is fun and fulfilling. But it can also be challenging at times, especially if you don’t have the right tools. Imagine overseeing everything from product development, to inventory, finances, and operations. Marketing is a whole different story. It involves creativity and lots of engagement with current and existing customers. Basically, it […]
