Have you ever heard of the ‘bitcoin death counter‘? It’s an ‘obituary’ filled with the number of times experts have called for its death (415 times now), only for it to rebound, like an nuclear resistant cockroach.
It’s wild, but email marketing has faced a similar fate, but for even longer. Since its inception in 1971, a million and one ’email killers’ have came and gone, each promising something ‘shinier and better’, with email ultimately still standing victorious.
In fact, as of 2023, over 347 billion emails are sent daily, fueling a portion of the $5.8 trillion in e-commerce sales in this year alone.
These numbers mean two things – more competitors, and less focused attention.
What you can do:
– more competitors = target a larger total addressable market, carve better margins, create a cult following.etc
– less focused attention = find a way to consistently stay top of mind and in front of the customers that matter
And what better way to do so then having a personal invite to the inboxes of your ideal customers?
Sure, it’s still noisy in the inbox, but email remains a remarkably reliable way to reach your customers – every single time – something even META can’t guarantee with retargeting.
And it’s this reliability that makes email marketing a powerhouse for incredible ROI. Last Q4, we achieved a whooping $43.8 return for every $1 our brands spent with us – a figure that’s tough to beat across any marketing channel. And whilst you’ve probably heard similar claims before, the truth is, when done right, email marketing can consistently drive an additional 20 – 30% revenue. That’s an extra $200 – $300k per $1M generated – a serious advantage you can build over your competitors.
Of course, there’s nuance here. This won’t be possible if you’re blasting generic, non-personalized junk to your entire list. It’s the careful, methodical, highly personalized copy that makes your customers feel heard, leading to higher open, click and placed order rates.
Now moving onto paid media. These channels are amazing at driving top-of-funnel traffic, and absolutely crucial for the growth of your brand. However, it’s how you leverage the traffic and drive repurchases that separates the 7 figure brands, from the 8 & 9 figure ones.
Let’s break it down. A $100 product with 30% margins would put you at $30 in profit per sale. However, if your competitor is able to leverage email marketing to upsell/cross-sell an additional $100 worth of products per customer, that would mean at least an extra $30 in pure profit per customer.
This puts you in a dangerous spot, because this means that your competitors are now willing to spend more per customer due to increased margins, a luxury that you do not have.
And that’s why email marketing is so powerful – it’s not just ‘a channel‘, but a strategic advantage that can help you raise AOV, unlock incremental revenue, and keep you ahead of your competition.
In a market with skyrocketing acquisition costs, email marketing is that safe haven for brands committed to longevity. By focusing on building deeper, long-lasting relationships with your customers, you build a moat that shields your business from external threats, and steady, sustainable growth.
