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Crisis-Sensitive eCommerce Email Campaigns — Top 3 Ideas You Can Use During the Coronavirus Pandemic

During this time of crisis, some business owners are busy keeping their employees and themselves safe from the pandemic. Notably, by implementing remote work practices for their team. But there's another challenge businesses face. And that is optimizing their current campaigns during this time of crisis. Making sure their eCommerce email campaigns are crisis-sensitive is

Best April Fool’s Email Examples – Our Top 5 Picks for 2020

It’s time to look over your shoulder and tread lightly around the corner because April Fool’s Day is creeping closer and closer! So before the day comes and gets the better of us, here are the top 5 of the best April Fool's email examples that will serve up some serious inspiration. Simply making an

Email Marketing: The Present and the Near-Future

It’s 2020 and email marketing remains a vital revenue channel for businesses all over the world. Before the rise of paid ads, it's one of the earliest digital marketing channels. Despite this. email marketing still holds the fort as one of the most popular and effective tools. But here’s the truth—technology is evolving faster every

Timing is Everything! The Best Email Send-Times to Up Your Conversion Rates

So you’ve nailed the copy and design of your eCommerce marketing emails. Yet somehow they aren’t seeing as many opens as you had hoped for. What’s missing? Subject lines. content relevance, and urgency are some that can affect your open rates. But the one factor that has a major impact on your open rates is

Score on Valentine’s Day with this Gentleman’s Email Strategy Guide

Can you feel the love in the air? That’s right, cause Valentine’s Day (or Single Awareness Day for others) is right around the corner! While it’s the time for couples to bond and singles to date, this is also a great opportunity for eCommerce marketers to help these lovebirds set the mood. How? By slashing

The Surprising Email Marketing Conversion Strategy for a Valentine’s Day Sales Breakthrough

Why not take the lead this year for Valentine’s Day 2020 and paint the town red with our highest converting holiday email marketing strategies? This email marketing strategy catapulted our revenue that we generated through email for our clients last December during the Black Friday and Cyber Monday (BFCM) 2019 sales.  The season of all

8 Best Practices for Killer Email Newsletters in 2020

With the ever-changing algorithms plaguing social media this year, email newsletters will regain the spotlight in 2020. Amidst the clamor of aesthetic graphics, viral memes, 2-minute videos, and witty quips, email is still the one marketing tool that remains effective regardless of the seasonal trends.  It isn’t just about any old generic email newsletter, email

Take Control of the Holidays with this Proven 6-Step Email Marketing Sequence

As 2019 draws to a close, it’s time to evaluate how your email marketing strategies have fared so far. Did they exceed your expectations? Or do you think you could have done something more? With less than a couple of months left, you have one last chance to boost your revenue for this year. Thankfully,

3 eCommerce Newsletters that Stood Out this 2019

You already know that building an email list is an absolute must for any eCommerce business. However, you need to be using that email list to its full potential. That is easier said than done. What kind of emails should you send to your subscribers? When? What should they say? How can you use email to

7 Hidden Ways to Use Retention Email Marketing to Reduce Your Churn Rate

It’s not enough to know that retention email marketing can reduce your churn rate. It’s important to know how to implement it correctly so that you get the results you want. Here are 7 examples of how to use retention emails to reduce the churn rate of your eCommerce store:   1. Maximize the use

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