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Take Control of the Holidays with this Proven 6-Step Email Marketing Sequence

As 2019 draws to a close, it’s time to evaluate how your email marketing strategies have fared so far. Did they exceed your expectations? Or do you think you could have done something more? With less than a couple of months left, you have one last chance to boost your revenue for this year. Thankfully,

3 eCommerce Newsletters that Stood Out this 2019

You already know that building an email list is an absolute must for any eCommerce business. However, you need to be using that email list to its full potential. That is easier said than done. What kind of emails should you send to your subscribers? When? What should they say? How can you use email to

7 Hidden Ways to Use Retention Email Marketing to Reduce Your Churn Rate

It’s not enough to know that retention email marketing can reduce your churn rate. It’s important to know how to implement it correctly so that you get the results you want. Here are 7 examples of how to use retention emails to reduce the churn rate of your eCommerce store:   1. Maximize the use

The Answer to Reducing Your Churn Rate

As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%.  Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49%

The Best of the Best eCommerce Email Marketing Holiday Strategies You can Learn From

Along with the holiday season comes the excitement of both customers and eCommerce entrepreneurs alike. For while your average customer awaits the special holiday sales, it is you who must come up with the email marketing strategies that make those holiday sales sell! And what better way to maximize your potential holiday sales than by

How to Use Your Holiday Promotional Emails to Level Up Your Brand

There’s a reason why business owners look forward to the holidays—it’s the season of shopping! That means more sales and more revenue. So it’s only normal to go all out on your holiday promotional emails. Plus, you can seize this opportunity to connect with your customers on a deeper level and level up your brand’s

How Your Holiday Email Marketing Strategies Can Build Your Brand’s Presence

Most eCommerce stores think of the holiday season as a big opportunity to make quick sales and some serious revenue. While this is true, here’s another reason to get excited for the holidays.  It’s also a great chance to build your brand presence and deepen relationships with your existing customer base. That being said, it’s

5 Email Campaigns that Convert on Black Friday and Cyber Monday

The major holiday sale season is upon us. Some retailers think it’s enough to run a few limited time offers with a coupon code. But will that help you win against Amazon or a much bigger and more established brand? No, you have to get a bit more creative than that. But you don’t have

If Your Brand is Your Passion, Use Email Marketing to Tell Your Story

There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their

ultimate guide to email design
The Ultimate Guide to eCommerce Email Design

The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,

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