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If your brand is your passion, use Email Marketing to tell your story.

There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their

ultimate guide to email design
The Ultimate Guide to eCommerce Email Design

The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,

eCommerce email marketing campaign mobile
What’s an eCommerce Email Marketing Campaign?

By now, you must have heard a lot about eCommerce email marketing campaigns, but what exactly are they? And are they worth the time and resources? Are they really going to benefit your eCommerce business or is it just another gimmick? (more…)

How to Increase Conversion Rate Through Design
How to Increase Conversion Rate Through Design

Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)

Asian advertising designer creative start-up team discussing ideas in office.
How To Build Your eCommerce Brand Through Email Marketing

Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the

How To Growth Hack Your Email List
How To Growth Hack Your Email List

Email marketing can be extremely lucrative if you invest in growth hacking your email list. According to DMA’s research, in 2017 the average return for each £1 spent on email marketing was £32.28. And that is the average which means that if you know what you are doing you can get an even higher return

Three people standing around a computer monitor, as if discussing what they see on the screen.
How To Choose The Right eCommerce Email Marketing Agency For You

Running an eCommerce business can be overwhelming.You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds…At some point, it becomes too much for one person and you need to either start building a team or start outsourcing.One of the tasks that you can outsource is email marketing.However,

A woman relaxing and doing some online shopping from home, her credit card to hand.
How Transactional Emails Increase Your eCommerce Sales

Okay, so you got a sale. Now what?It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build a

Two adult hands rest on an open laptop, with an e-mail inbox on screen, Image is in a school setting.
How To Increase Your Conversion Rate By Pruning Your Email List

Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list

How to Maximize Email Marketing for Your Dropshipping Store
How to Maximize Email Marketing for Your Dropshipping Store

As an eCommerce business, the accessibility of the internet is one of your greatest advantages.For you, it allows you to reach out to potential customers from the comfort of your desk.And for your customers, it makes your business just as reachable.But this advantage can also be one of your biggest disadvantages.Your drop shipping business isn’t

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