Archives for October 24, 2019

Incredibly Strategic eCommerce Email Marketing Campaigns to stand out on Black Friday and Cyber Monday

Black Friday and Cyber Monday used to be ruled by retail stores. People showed up as early as 7 AM to line up and secure great deals. But ever since the digital transformation, something has changed. Black Friday foot traffic to retail stores dropped by 9% in 2018 alone.

eCommerce is most definitely picking up the slack. According to the U.S. Department of Commerce, consumers spent an estimated $513.61 billion online last year in 2018— 14.2% increased as compared to its yesteryear.

Just look at Shopify’s sales data on the two dates:

Source: Shopify


Looking at the graph above, each holiday did more than three times the orders of an average day in November. Remember that these are statistics from all Shopify stores, which undoubtedly includes some that didn’t even run a sale.

Want your fair share of the pie? Use these Black Friday and Cyber Monday email marketing campaigns to stand out.


Black Friday Email Strategy: Segmentation

Black Friday is coming up, and you want your eCommerce store traffic data to look like this:

So how do you make that happen? It’s not by just doing a run of the mill cyber week promotion, and extending the sales forever. The best way to generate sales is to tap into your audience of interested or existing buyers.

For eCommerce stores, this typically means your list of email subscribers and customers. However, just sending out a bland: “We’re having a sale!” email doesn’t guarantee success.

Most vendors don’t even put a lot of effort into their email campaigns. So subscribers get a lot of content they either don’t want or can’t relate to.

When they get emails they’re not interested in, they don’t even open them. Or worse, they report these emails as spam.

The foundation of every successful email campaign is segmentation. Segmentation helps you deliver personally relevant emails and offers to each and every customer on your list. And personalized emails drive six times the revenue of their send-to-all brethren.

The how-two of segmenting your email depends on your auto-responder or email marketing tool. But it tends to be a straightforward process.

If you’re using Klaviyo, head over to the Lists & Segments tab in your account. From there, you can click on Create List/Segment in the upper right corner, then move forward to ‘Create a Segment.’ Klaviyo actually provides very comprehensive instructions on how to do this—you won’t get lost!

The great thing about using Klaviyo for your email marketing needs is this—you can create segments that automatically update. So go all out and be creative. Segment according to behaviors, events, and other conditions to get the best results.


When Should Black Friday Emails Be Sent?

There are ‘best times to post’ when it comes to social media marketing. How about email marketing? Here’s the answer: it depends on your customers. By this time, you should already know what the best times for them are. Collate your data from your most successful campaigns and AB Tests.

Still not sure? Klaviyo has a new smart send time optimization feature, and this can help you find the right time.

Next, don’t be afraid to send BFCM emails earlier than the actual events! Build hype by letting them know what categories are going on sale and how big the sales will be.

Withings sent out an “Exclusive VIP Access Pass” email last year a day earlier.

BFCM email

This email helped users prepare themselves (and their wallets) for the upcoming sale.

There’s also another factor to consider. Seasoned eCommerce marketers know how effective email promotions are. It’s their secret weapon for holidays and exclusive sales. That means every email inbox gets bombarded over the Black Friday Cyber Monday week.

A flash sale on Black Friday surprises no one. If you don’t want your promotion to go unnoticed, start a week early and build some anticipation for your deals.


How Do You Prepare For Cyber Monday?

The last thing you want is for your server to crash and your eCommerce store to go offline while you’re having a big sale.

That’s what happened to Lowe’s website on Black Friday in 2017. Talk about a club you don’t want to join.

To make sure the same doesn’t happen to your website, here’s a checklist for you. Go through each item before you run a big promotion.


Giant Sale eCommerce Preparation Checklist for Black Friday and Cyber Monday

  1. Stress-test your servers in advance. (Up to 300% normal traffic.)
  2. If you use WordPress & WooCommerce, make sure to use a caching plugin and optimize your website for page speed.
  3. Temporarily add extra nodes/droplets to your cloud server.
  4. Use a proven tool for payment processing.
  5. Make sure your staff/fulfillment center can handle the increase in orders.
  6. Make sure your customer service staff can handle an influx of orders and requests.


Key Takeaway? Stay dashing.

Black Friday Cyber Monday weekend is a time when most businesses focus on dashing prices as much as possible. The way to win customers without sacrificing all your profits is to focus on segmentation and advanced email marketing.

Is your company equipped to maximize email marketing during this crucial time? Learn how to use email marketing to power your Black Friday sales by scheduling a free 30-minute call with us!



Baymard Institute
CNN Business
Digital Commerce 360

Chronos Agency’s new HQ in KL’s Golden Triangle

Chronos Agency’s KL headquarters offers 360-views for their Digital Nomads

KUALA LUMPUR, Malaysia: What’s a sure-fire sign that your team is thriving and expanding?

When you can finally decide to lay down some real estate on your once 100% remote-based team to meet on the daily! A collaborative hub to buckle down and hash out their best and most vivid eCommerce email marketing campaigns!

Chronos Agency has set up its first and newest headquarters in sunny Kuala Lumpur! On June 10th, Chronos Agency set up its first centralized hub for their digitally nomadic Chronosians located in WeWork at Equatorial Plaza.

Nestled in the Golden Triangle of KL, the 5-floors of office space features floor-to-ceiling windows, a light-filled airy environment pulsing with energy.

The Chronos team is strategically situated on the 18th floor. One of the team’s many perks includes a daily free-flow of coffee—did we mention the in-house barista? 

Source: WeWork

Chronosians can conduct their brain-storming in full-view of KL’s most famous landmarks like the Twin Towers and the KL Tower.

Does this space fuel the creativity needed for epic eCommerce email marketing campaigns?—that’s for you to decide.

Chronos Agency has always invested heavily in company culture with regular workations, open-access learning resources and a strong belief in self-mastery for everyone.

To date, they’ve managed to run a tight ship even with an ever-growing team all around Asia— 80% of whom reside in the Philippines!

Founders of Chronos Agency— Joshua, CEO, and Louis, COO, had set their sights on a space that would serve as a company-wide point of convergence to support the team during their work hours, their free time, and everything in between. 

Finally, they found it—the perfect space for their once fully remote eCommerce email marketing agency to converge.


Where Mondays never feel like Mondays

Source: WeWork

At Chronos, we help you build a life of fewer obligation, more freedom. Less going through the motions, more fulfillment.


Chronos Agency is the agency that coined Done-For-You email marketing for eCommerce businesses everywhere. 

By choosing to work exclusively with eCommerce partners or brands that are good for them, Chronos Agency’s biggest focus lies in optimizing client engagement and increasing revenue.

Of course, when there is work there is also play. 

It’s not about work-life balance, it’s work-life integration. The team in KL isn’t shackled with your typical 9 – 6 workday hours for 7 days a week. 


Source: WeWork

Instead, they still stay true to their creed of a nomadic working style that’s flexible for everyone—with some improvements to suit their growing team. 

The team divides their week between set days of being in the office and remote-working—a strategic remote-centralized working arrangement that enables freedom for creativity and in-person collaboration.

Seeing how cool their office is, you’ll most likely find a Chronosian hanging around the pantry or the couch every other day be it Monday or Friday. 


Onwards and Upwards

At Chronos, the founders have built the company with the idea that we should feel inspired by our careers, and not burdened by our to-do lists. There is a constant investment in their clients and in themselves—and it shows. 

With a 20 -30% boost in ROI through email marketing alone, the team owes its success rate by drawing from their cross-industry experience and data-driven strategies. 

What’s next? The team is set to expand in size across different time zones. With future plans of setting up another headquarters in LA, the globe is their canvas. 

Speaking of LA, founders Josh and Louis recently attended Klaviyo’s annual conference Klaviyo: Bos 2019 in Boston — so expect more to come!

Chronos Agency has set its sights on becoming the “the fastest growing eCommerce email marketing agency you’ve never heard of.” They’ll let the results do the talking, everything else comes as a natural benefit. 

Can’t get enough of the team’s workspace? Take the virtual tour here to get a better feel of where the magic happens or better yet, watch our video below!