Traditionally, a successful advertising program takes time to build. However, with ad automation, this doesn’t necessarily have to be the case. Advertising automation can help eCommerce advertisers easily manage ad campaigns that are successful at engaging their audience. This would lead to an increase in your advertising conversions and customer retention—ultimately helping eCommerce businesses scale quickly.
Are you an eCommerce business that has never taken advantage of automation yet? Just think of it as having a performance marketing expert working 24/7 to help you create the most effective and efficient Facebook ad campaign.
Have you just started your eCommerce store? Or are you already running a successful one? Regardless, you can take advantage of the benefits ad automation has to offer:
- Takes action faster than humans can
- Works around the clock even when you’re not working
- Saves you time being in the Ads Manager checking in on your campaign
- Reduces manual work freeing up more time for creating new ad creatives
Reach Your Ideal Retention Power with Ad Automation
Though bear in mind, it’s not some magic formula that will help your customer retention on the get-go. It’s more of a tool that can exponentially help you along the way.
What’s one of the crucial things you need to do when setting up any campaign and/or thinking about customer retention? The answer—properly identifying your target audience. There are a few ways you can do this via Facebook.
Facebook Dynamic Ads
One of the first things you should set up is Dynamic Ads. It also happens to require the least amount of effort. In short, Dynamic Product Ads (DPAs) are essentially automated ads from your product catalog created through your eCommerce store’s product feed.
Dynamic ads also follow customers from device to device. This helps expose individuals to your ad more than once. Striking an individual’s interest through dynamic ads is a great way to keep customer retention.
This is because it drives current customers to become repeat customers, while also engaging new potential customers in the process.
Creatives
Your creative strategy is very important in making sure you’re running a successful campaign. It’s also important to make sure that your ads are creative and catchy enough to stand out from the rest of your competition.
If your strategies are consistent and creative, your customers will continue to come back for more updates. To find the best creatives, you need to continually test different angles and approaches to see what works best.
Ad automation, and specifically Revealbot’s automation tailored for eCommerce, can help with both delivering the right Dynamic Product Ads to the right audiences and taking care of A/B testing creatives to make sure your campaigns are running as efficiently and effectively as possible.
3 Ad Automation Strategies for Boosting Your Retention Marketing
1. Scaling Campaigns
With automated rules, you can automatically scale your best-performing ad sets both horizontally and vertically. For now, just know that bringing automation to your Facebook Ads can go beyond just daily maintenance to help you significantly scale your campaigns.
2. Automating Facebook Ad Creative Testing
You can use Revealbot’s Bulk Creation to set up multiple ads and ad sets in seconds and test them against each other to see which combinations produce the best results.
You can even set up an ad testing rule to make sure that each ad gets equal impressions before evaluating its performance. Check out our guide on automating Facebook Ad rotation to see how to set it up.
3. Pause Underperforming Ad Sets and Ads
Most Revealbot customers begin with the rules relating to pausing underperformers. They’re probably the easiest to set up and the first to bring value. The hardest part is to define the best moment when you’re completely certain about ad inefficiency.
It may not seem tricky at first glance, but pausing ads too early is just as bad as too late, because you may stop a good ad that just didn’t have enough time to prove it.
Ad Automation is a Breeze with Revealbot
Revealbot helps to simplify the automation of your ad campaigns running on the most popular platforms. These platforms include Facebook, Instagram, Google, and Snapchat.
With Revealbot, you can optimize budgets and auto-manage ad campaigns. Additionally, you can generate reports and visual charts integrated with Slack, create Facebook ads in bulk, and auto promotes Instagram and Facebook posts.
So if you’re interested in boosting your retention marketing and conversion rates, check out Revealbot. You can even take 30% off your first month by using code: Chronos2021
“If I need to test five images and three different angles for copy, I’d have to spend 30 to 45 minutes just to make 15 ad variations. With Revealbot’s Bulk Creation, I can do it in just five minutes.” —Revealbot Customer
Customer-focused Marketing Works
Retention marketing is not just a passing trend for 2021, it’s a rising trend! Customer-centricity is on the rise as more and more customers look for the value in their purchases. “What’s in it for me?” is the silent cry of many a customer.
We recently implemented our retention marketing strategies for one of our beauty brand clients. The results? They’re now consistently generating 50% in email revenue share! Learn about the strategies we used and the processes behind them by downloading our free case study.
However, implementing a solid retention marketing strategy would require a dedicated team. We understand that you might not be able to afford to stretch out your team any further or rip them away from your store’s other important operations.
So here’s the deal: We shoulder your entire retention marketing workload; you receive all the benefits of increased ROI and higher quality conversions.
With over 300 brands under our belt, all we want is for you to scale your brand and reach your eCommerce success goals. Just fill out our short form and schedule a call with us and let’s get your brand geared up for its next stage of growth.
