When was the last time you checked your email inbox?
The speed of innovation and the number of resources available to marketers are incredible. But one marketing channel continues to perform better than the others: email.
It sounds wild when you think about how advertisers are always looking to invest in sexier marketing channels like social. But the humble email generates the highest ROI for marketers and gives them the broadest reach of all channels.
Here’s why:
Reach
There are nearly 4 billion daily email users. Imagine having that much potential reach!
Opens
99% of email users check their inbox every single day, with many checking multiple times a day.
Conversions
According to Hubspot, marketers who used email saw an increase in engagement over the last year, especially when segmented.
If you are a brand owner with an online store who feels like your marketing efforts could be doing better, our mission is to help you unlock your full potential. If you feel that your marketing is not bringing in results, then you might need to infuse some new ideas by way of owned marketing channels.
At Chronos Agency, we’ve helped online store owners, e-commerce marketers, digital entrepreneurs, and Shopify stores plug revenue leaks and make an extra 30% year-on-year, on average.
We recently recorded our latest review on Clutch, a B2B ratings and reviews platform based in Washington, DC. Australian Furniture Warehouse wanted to build a customer journey that made sense for each customer.
We worked with AFW to create and deploy a more robust email strategy with automated emails and campaigns. The emails contain post-purchase content and request for product reviews. The project was a success, with at least 15% revenue coming from the email campaigns–this was 7x the results they had been seeing previously.
"Communication is pretty good; we use Slack, which is more interactive than sending emails back and forth. Also, they send reports and the designs in advance for our feedback and approval.”
At the end of the day, our goal has always been to take on the nitty-gritty of your lifecycle marketing so that you can focus on growing your business. Australian Furniture Warehouse has been an esteemed partner for several years, and we’re happy to see them reach new heights!
In addition to this excellent feedback, Chronos Agency also ranked highly on Clutch’s sister site, Top Design Firms, naming us among the top 100 email marketing firms. For context, TDF compiles and organizes companies offering marketing, design, and development services. It aims to help buyers find the right company for their project.
If you’re looking to supercharge growth and don’t know where to start, we can help map out a blueprint for you that will maximize your results and turn your store into a profit-generating machine!
Key Takeaways
Lifecycle marketing is responsible for the long-running and sustainable eCommerce success of many 7 to 8-figure brands.
Customer-centricity is key to future-proofing your DTC store.
Customer retention is more cost-efficient and overall presents a more long-term and sustainable growth solution for eCommerce businesses.
Leverage direct marketing channels to establish direct communication with your customers as well as bring forward products and services that they would be interested in.
Omnichannel marketing is important to help tie all your existing marketing channels together for a seamless and consistent customer experience.
