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SUCCESS STORIES

Where performance meets results for ecommerce brands

  • 800% increase in email performance
  • 333% increase in SMS revenue
  • 67% Higher email revenue
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Feminera

153%

Increase in Email Revenue
Feminera is a German cosmetics brand specializing in high-quality skincare products designed to address aging issues and its impact on low self-esteem and confidence. Their product range includes anti-aging serums, creams, and cleansers. Feminera emphasizes cruelty-free practices, dermatologically tested, and safe ingredients formulation. They also emphasize that all of their products are manufactured in Germany, which attests to its quality and effectiveness. In January 2023, Feminera signed a retainer contract with Chronos Agency intending to promote their products through effective email marketing efforts. Initially, Feminera’s overall Email Marketing Channel only contributes 7% in the store revenue. At present, Feminera's email marketing initiatives have significantly improved, accounting for up to 37% of total monthly revenue and even reaching as high as 48% during special occasions like Black Friday. In the early stages of the partnership, email campaigns generated just 2% of total store revenue. By the end of 2023, campaign-attributed revenue had grown to an average of 9%. Recognizing this potential, Chronos focused on further improving revenue share through strategic interventions. This case study outlines the key strategies that helped Feminera to maximize its email marketing potential. Strategic Interventions: Segmentation: To optimize engagement and conversions, we implemented these segmentation strategies: Product-specific Segments: Chronos created segments based on the customer’s web activities, specifically creating various segments related to their product interest in the online store. These product-specific segments are then used when sending product upsell/cross-sell email campaigns, ensuring the relevance of the emails we send to the interests of our recipients. Chronos | Interested in Anti-aging but no purchase Chronos | Interested in Feminera but no purchase Chronos | Interested in Night Cream but no purchase Chronos | Interested in Day Cream but no purchase Chronos | Interested on Eye lashes Serum but no purchase Chronos Interested in Instant Lift Serum Chronos Interested in Cleanser but no purchase Engagement Segments: Based on subscribers’ behavior, these segments that are based on audience engagement over a particular period were created. Chronos ensured to target the most engaged customers when sending campaigns to help drive revenue. Chronos | Engaged in the last 90 days Chronos | Engaged in the last 120 days Chronos | Engaged in the last 180 Chronos | Engaged (270D) Content Ideas Development: In planning the content calendar for Feminera, Chronos has created different templates that will position Feminera as the brand where it wants to be: A leader in the anti-aging skincare industry, an expert, and a friend who will accompany its users on their skincare journey Product on Spotlight- Features the top-selling product of the month What’s Trending- Features new and trending discoveries in the beauty industry Story of the Month- Features a user’s journey with Feminera Products Active Ingredients- Features a particular active ingredient used in the products and how it’s scientifically proven effective Skincare Technique- Features skincare techniques that recipients may do so that they would feel that Feminera is invested to accompanying them in their skincare journey The Results: By the end of 2024, the total campaign performance for Feminera saw an impressive increase of 153.3% compared to the previous year. This growth is a testament to the significant impact of Chronos since taking over the brand’s email marketing efforts. With these strategic improvements, campaigns saw remarkable progress in revenue generation as well as conversion As per data, campaign attribution has an average of 15% on a month-over-month basis, which plays a major role in the email marketing efforts of Feminera. Campaigns became one of the primary drivers of Feminera’s overall growth. Conversion rate increased by 124.4% versus 2023. In terms of average order value, an increase of 12.9% has been achieved in 2024. These data show how effective the email campaigns have been in terms of revenue generation. As per engagement, data shows that the intervention made during 2024 has helped Feminera to attain a 5.9% increase in Open Rates and a 13.3% increase in Click Rates. This demonstrates the success of correct segmentation, engaging content, and optimized emails. These improvements collectively showcase how Feminera’s email campaigns have strengthened customer interaction and contributed to the continued growth of the company. Recommendations: Based on the performance improvements in Feminera’s email marketing campaigns, the following recommendations can help sustain and improve its performance: Enhance Personalization and Segmentation Leverage on personalization to deliver more tailored content based on customer preferences, browsing behavior. Implement more personalized segmentation to create highly targeted email campaigns, ensuring relevance and improved engagement. (E.g. Buyers and Non-Buyers) Implement a regular schedule for email content Implement on a consistent and fixed schedule for each campaign to be sent. This is to make recipients excited about the next content they will receive. (e.g monday emails are solo emails, saturday emails are weekly recaps) Integrate a blog-style email Publish blog-style content to build stronger relationships with the recipients, and to increase engagement as well. This type of content will position Feminera as the expert in the industry. With these recommendations, Feminera can boost engagement, conversions, and revenue growth in 2025 and beyond.

+153% Increase in email revenue

+124% Increase in conversion rate

+12.9% Average Order Value

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Kiyoko Beauty

+68%

Increase in email campaign revenue
Kiyoko Beauty Asian Beauty For Everyone

+68% Increase in email campaign revenue

+55% Increase in email flows revenue

+43% Increase in orders placed

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ALP Pouch Logo

67%

Revenue Increase
ALP Pouch works with us to implement a high-converting email automation strategy, 67% revenue increase and a 548% growth in repeat purchases.

+67% Increase in email-attributed revenue

49% Flows contributed of total email revenue

5.5x Growth in returning customer revenue

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Kiyoko Beauty

3.4x

Email Revenue During BFCM 2024
How Chronos Helped Kiyoko Beauty 3.4X Their Email Revenue During BFCM 2024

3.4x Increase in owned revenue

43% Email accounted of total store revenue

2.4x Increase in total store revenue YoY

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Pet Supplies Empire

230%

Growth in Engaged Subscribers
Discover how Pet Supplies Empire overcame email deliverability issues and achieved a 230% boost in engaged subscribers using Chronos Agency’s email marketing strategies

230% Growth in Engaged Subscribers

62% Open Rates

-61% Bounce rates dropped

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How We Grew Email Revenue % by 2x for Windflower Florist

+66%

in attributed Email Revenue
Discover how Chronos helped Windflower Florist double their email revenue from 24% to 45% by optimizing email flows, segmentation, and personalized content. Learn the key strategies that drove engagement and boosted sales.

+66% In attributed email revenue

+67% Increase in open rate for campaigns

+48% Increase in placed order rate for campaigns

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Textale

59%

Higher ROAS for Google PMax campaigns
Discover how TexTale turned a -49% net margin loss into a 3% gain, increased ROAS by 59%, and cut ad spend by 32% with a holistic growth strategy. Learn how pricing optimization, content improvements, and paid media execution transformed their profitability.

3% Net margin gain

32% Reduction in ad spend YoY

59% Higher ROAS for Google PMax campaigns

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How We Grew Email Campaign Revenue by 6x for a Travel Dog Crate Brand During Black Friday

63%

Growth in attributed revenue
Discover how a premium Travel Dog Crate brand scaled its email campaign revenue by 6x during Black Friday. Learn how optimized flows, segmentation, and UGC-powered emails boosted engagement, conversions, and overall revenue.

63% Growth in attributed revenue

+57% Increase campaign placed order rate

+29% In profile growth from October to November

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EcoTraveller-logo

+ 65%

Increase in email revenue
Discover how Chronos boosted EcoTraveller’s email revenue by 65% in just 60 days, increasing owned revenue share from 12% to 40%. Learn the key strategies behind email automation, segmentation, and modern design that drove higher engagement and conversions.

+65% Increase in email revenue

+107% Increase in click rate

+6% Increase in conversion

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USA : +1 332 263 3576
Australia : +61 2 5657 8057
Chronos Agency Brand Logo
Sin Ming Lane #06-76 Midview City Singapore 573969

Chronos Agency, Suite 35/Mezzanine, 388 George St, Sydney NSW 2000

sales@chronos.agency

USA : +1 332 263 3576
Australia : +61 2 5657 8057
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