You’re not out to make the quick buck and neither are we. Our aim is to build a long-term partnership that helps grow your eCommerce brand. From the outset, our experts will sit down with your team and listen to your specific business needs. We can provide 100% outsourced services, DIY, or guided email marketing strategy. We’ll cover everything from tech stack and integrations to brand alignment and KPIs.
Based on discovery and an audit of your existing systems, lists, flows, and campaigns, we’ll recommend a tailored email marketing strategy. Once we agree on your strategy, we’ll handle everything in-house: we’ll set up weekly email campaigns around content marketing pieces, events, and promotions; we’ll also begin weekly list maintenance, remove low-value or inactive recipients, boost deliverability, and lower your email marketing costs overall. The key part of this phase is support and communication. We keep you updated along the way with a private Slack channel so you can communicate with your writers, designers, team lead, and even the CEO.
This is how we lock in consistent, long-term results for your brand. During this phase, we’ll conduct advanced A/B testing of subject lines, copywriting, and CTAs. We’ll measure conversions and revenue, list size, customer lifetime value, and cost-per-customer-acquisition. Each month, your teams will receive detailed monthly reporting in digestible formats so you can rest assured that your email marketing strategy is based on hard numbers.
This is the part where we build some serious long-term momentum. Based on accumulated data and testing, we’ll segment your list based on things like purchase behavior, engagement, and cart abandonment to bring more value to your list and maximize impact. In addition, we can explore the addition of new funnels, advanced conversion rate techniques, and Facebook Messenger and SMS marketing.