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An Inside Look at Sourcing and Manufacturing Brands with Sourcing Expert Kian Golzari

Kian Golzari

Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products, manufacturing for brands including the NBA, Olympic Games, and the United Nations. He is the Founder and CEO of Veltra, a tour operation company based in Japan.

Before founding Veltra, Kian was the Production Director at Active Dreamers and the Product Development Manager at Highlander Limited. Kian is a Board Member of Sedex and won numerous international awards, including the 2017 Sunday Times Fast Track Award for Top 100 UK Companies in Export Growth.

Here’s a glimpse of what you’ll learn:

  • Kian Golzari explains how he became Steph Curry’s business partner and manufactures for pro sports brands
  • Kian’s journey to starting his ecommerce brand
  • Navigating minimum order quantity (MOQ) with suppliers
  • How to build strong relationships with suppliers in different countries
  • Negotiation strategies to get a better price for your product
  • How to differentiate and filter factories and why it’s subjective
  • Kian offers tips on how to find the right factory for your brand
  • The benefits of working with a sourcing agent, including ROI and marketing strategy

In this episode…

What can working with a sourcing agent do for your brand? How do you pick the right factory for manufacturing? Are there ways to negotiate prices and minimum order quantity (MOQ)? Yes, there are, and Kian Golzari knows all about them.

Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products and knows the ins and outs of sourcing. He’s here to share his expertise with you and offer some tips on clever negotiation along the way.

On this episode of the eCommerce Profits Podcast, Joshua Chin has a conversation with sourcing expert Kian Golzari. They discuss how to build strong relationships with your suppliers, choosing the right factory, negotiating MOQ, and much more. You won’t want to miss this jam-packed episode!

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Josh Chin here I’m the host of the eCommerce Profits Podcast where we feature top experts and founders in the ecommerce industry. And we go behind the scenes of the struggles and successes in growing a brand. This episode is brought to you by Chronos Agency. If you run a direct to consumer ecommerce brand that is ready to scale and double your customer lifetime value, Chronos is your company, we’ve helped hundreds of brands skill profits with email, SMS, and mobile push marketing, while getting an average of 3500% ROI from our efforts, we’ve worked with brands like Truly Beauty, The Udi, Dr. Livengood and many more. Now the next step is to email us at sales@Chronos.agency, or you can go to Chronos.agency to find out more. Today’s guest is Kian Golzari. Kian is one of the world’s leading product sourcing experts was visited over 500 factories personally sourced over 2500 products. And he manufactures for brands such as the NBA, United Nations, the Olympics, as well as big box retailers and Amazon sellers. Kian specializes in product design, development, manufacturing best practices, how to find the right suppliers, price negotiation, and many more. And Fun fact, Kian is the business partner of Steph Curry. Well, let’s start off with that Kian, welcome to the show.

Kian Golzari 1:47

Thanks very much, Josh. Sure. Thanks for having me. A pleasure to be here and great to connect with you again.

Joshua Chin 1:52

Tell me about that story. How do you end up being business partners of Steph Curry.

Kian Golzari 1:58

Super interesting, actually. So I supply the NBA with official merchandise. But how that happened was in 2008, I did a year abroad send the University of Miami. In that time, I became friends with one of the players on team. He ended up getting drafted into the NBA. He was drafted in all nine senior staff. So him and Steph were I think roommates in the draft camp, became friends at Steph went on to have an amazing NBA career. Fast forward eight years from the draft, my business partner and I, we got involved in their ambulation skirts. My business partner reached out to staff to promote the products, he loved the products love what we’re doing love the messaging. So got involved in it, then now that he posts on behalf of the company and stuff like that so and the business that we have, he’s also involved in as well. And I got to hang out for the NBA Finals as well when they won when they beat Cleveland a couple years ago part of the team afterwards as well, which was a awesome, awesome experience.

Joshua Chin 2:55

That is that is really cool. Is that how you ended up in pro sports and the whole manufacturing space for pro sports?

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