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Business Intelligence for eCommerce Made Easy With Mark Miano, Executive VP of Sales at Glew.io

Mark Miano

Mark Miano is the Executive VP of Sales at Glew.io. He was one of the first employees at Glew, and today he is one of the lead revenue officers for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find potent insights to grow profits, revenue, and optimize operations, all through hyper-intuitive reporting.

When Mark is not ramping up revenue for clients at Glew, he’s spending 20 or 30 days a year outside of his hometown of North Carolina to ski and be inspired.

Here’s a glimpse of what you’ll learn:

  • [1:56] Mark Miano talks about what Glew.io does to help eCommerce businesses
  • [3:52] Glew as a single source of truth and what it means for your business
  • [6:58] Why ETL is the best-kept secret in eCommerce
  • [11:31] KPIs you should be seeing
  • [15:04] How business intelligence can help you to attract and keep the best customers and to avoid and lose the worst ones
  • [18:36] Overcoming sunk cost
  • [21:06] Gathering qualitative data
  • [24:25] Interesting ways eCommerce brands are using business intelligence
  • [29:46] Business lessons Mark learned from skiing
  • [34:14] Companies Mark loves and looks up to

In this episode…

It can be overwhelming to track and test many things to ensure your eCommerce business is profitable. But what do you do when your mixed marketing channels are showing you different revenue data? They’re all biased towards getting you to spend more on their platform, so which one do you trust?

That’s where business intelligence comes in to provide you with one source of truth. It is a way to know the exact products and marketing efforts that are profitable and determine your actual sell-through-rate ratio. It also helps you understand how to attract and keep the best customers and to avoid and lose the worst ones. Want to know more?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Executive VP of Sales at Glew.io, Mark Miano. They discuss how business intelligence is critical for eCommerce businesses of all sizes, the best-kept secret in eCommerce, plus how Glew.io is helping eCommerce brands leverage their data to grow and much more. Be sure to tune in!

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the e commerce industry and take an in depth look at the struggles and successes in growing e commerce brands profitably.

Joshua Chin 0:21

Alright Josh Chin here I’m the host of the eCommerce Profits Podcast where we feature top experts in the eCommerce industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency if you run a direct to consumer eCommerce sprint is ready to scale and double your customer lifetime value true lifecycle marketing, Chronos is your company, we’ve helped hundreds of brands scale profits with email, SMS, and mobile push marketing, while getting an average of 3500% ROI. From our efforts, we’ve worked with brands like Truly Beauty, the Oodi, Alias Skin and many more. The next step is to email us at Sales@Chronos.Agency or you can go to Chronos.Agency to learn more. Today’s guest is Mark Miano, the Executive VP of Sales of Glew.io. He’s one of the first employees at Glew, and today he heads up revenue for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find powerful insights to grow profits, revenue and optimize operations, all through hyper intuitive reporting. Now, Mark is also an avid skier, he spends about 20 or 30 days a year outside of his hometown of North Carolina to ski. Mark, thank you for being on the show.

Mark Miano 1:43

Thank you for having me, Josh. I’m happy to be here.

Joshua Chin 1:46

Let’s dive straight into so tell me for the average lay person in the simplest of terms. What does Glew actually do?

Mark Miano 1:56

That’s a really great question. And a very actually kind of a tough one to answer in layman’s terms, since I’m data warehousing and transforming data and all these technical terms are usually really destroy a average person’s confidence in being able to operate in the arena. But but it actually isn’t that tough. What we are is a reporting system. Okay, so you probably have heard of the phrase data warehouse, you know, in your everyone’s careers listening to your podcast. But essentially, what we do is we, we move data into one place. And we apply logic to that data to allow you to truly understand the reality of your business. So let me give you a hardcore example. Think of profitability. I mean, that’s what we’re all here to maximize. And I promise you that your listeners cannot measure it, at least not measured easily. Right? There’s many currencies floating around the world, you know, different platforms have a different definition of quote, unquote, revenue, including discount, putting shipping, including taxes, things of that nature. Yeah. So just being able to provide you a single source of truth of what is or isn’t profitable, is tough enough. But that is, what we do is we take all that data that you’re sitting on all of these disparate environments, and automatically allow you to understand how to move the needle in the direction of profitability for yourself in a way that you weren’t able to before.

Joshua Chin 3:36

Mark, I just want to latch on to that. You mentioned single source of truth. I love that. And at Chronos, that’s what we struggled through as well as an agency. And having a single source of truth. Tell me a little bit about why that’s important. And what does that mean to business?

Mark Miano 3:52

Yeah, for sure. So let’s let’s talking in the lens of an example. Okay. attribution. I think everyone has been in a situation where you’ve just spent, you know, whether it’s $5,000 or $100,000 in advertising spend. How do how is that advertising spend performing? across all my, all my different efforts? Well, I wake up in the morning, and you have your cup of coffee, and you open up Facebook, and Facebook says they made you $100,000 and then you go into Klaviyo and maybe it was great, basically made you 50 grand, and then you go into Google Analytics, and they said they made you 50 grand account, and you expect to see $200,000 and maybe there’s half of that. Yeah, I mean, don’t you wish you had 10 minutes of your life back? Because you just didn’t learn anything, because each one of these different tabs that you have open are competing for your AdSense right? Yep. So they are going to Which I think is okay for them to do present themselves and as positive of a light as possible I using an attribution model, which makes their email or Facebook or Google Platform look as good as possible for you to encourage you to spend more advertising dollars with them. But the result of that approach is, you know, you really don’t have a single source of truth. In this case, you have the resources. So what we do, again, is we are that single source of truth to objectively in this case, grade, each one of these different advertising efforts in a way that is logical, doesn’t double count of dollar, you can actually change what models you’re using for what particular reasons there might be. Yeah, but at the end of the day, you know, it’s accurate, dependable, and there’s no what we call a conflict of interest in the way of you in greater profits, the conflict of interest being Facebook, wanting you to spend more advertise money with them, and your interest being you wanting to be more profit.

Joshua Chin 6:04

And just full disclosure, at Chronos, we are trialing and testing a Glew on a couple of clients. And we’re working on that at the moment as we speak. One of the things that I’ve noticed pretty much immediately is that Glew has done such a great job in hiding the mess and the work that needs to be done behind the scenes. That doesn’t necessarily add a ton of value to the end user, for example ETL, extract, transform and load. I don’t even understand what that means. But I what I do know is that that’s a core part of what makes reporting useful, especially when you’re merging sources of different sources of data.

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