Creating an Inclusive Brand Message With Blake Van Putten of CISE

Blake Van Putten is the CEO, Founder, and Business Developer at CISE, a black-owned fashion house focused on giving back and building community. As a skilled business developer, he has experience in operations, project management, and public speaking. Blake has been featured in major publications, including Time Magazine. Before founding CISE, Blake was the Senior Project Manager at Moody’s Investors Service and the CEO of Base: Buy and Sell Everything.

Here’s a glimpse of what you’ll learn:

[5:38] Blake Van Putten shares CISE’s mission and the inspiration behind it
[12:25] Why does CISE operate out of a mobile storefront?
[16:29] How Blake designed and executed his mobile storefront
[24:46] The benefits of leveraging Shopify for ecommerce sales
[33:17] Building a community through the Metaverse and NFTs (non-fungible tokens)
[39:44] The importance of collaboration in the ecommerce space
[46:43] Blake’s key to success: building relationships
[100:38] What drives CISE’s growth?

In this episode…

The ecommerce industry is dynamic, with diverse brands capitalizing on new technology and creating innovative ways to connect with their audience. So, how can you contribute to this ingenuity and drive growth in the ecommerce space?

According to Blake Van Putten, brands can leverage NFTs (non-fungible tokens) to generate loyalty points for their customers and build a robust community. To take it a step further, retailers can collaborate with each other to unify their respective communities for a lasting impact. By promoting inclusivity, you can create meaningful change and growth for your business and the industry.

In today’s episode of the eCommerce Profits Podcast, Joshua Chin speaks with Blake Van Putten, CEO, Founder, and Business Developer at CISE, about encouraging community and collaboration in the ecommerce space. Blake shares CISE’s mission and the inspiration behind it, how he designed and executed his mobile storefront, and the importance of collaborating and building relationships in the ecommerce industry.

Resources mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:18

Right? What’s up people? Josh Chin here I’m the host of the eCommerce Profits Podcast, where we feature top experts and entrepreneurs in the ecommerce Industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you buy Chronos Agency if you’re in a direct to consumer ecommerce brand that is ready for scale and to double your customer lifetime value true lifecycle marketing Chronos is your company have helped hundreds of brands scale profits with email, SMS and mobile push, while getting an average of 30 500% ROI from our efforts. We’ve worked with brands like truly beauty, Udi, the lightest skin, as well as CISE and the next step is to email us at sales@Chronos.agency or you can go to Chronos.agency Fleur and more. Today’s guest is my very good friend, client and fashion extraordinaire Blake Van Putten. Blake is the founder and CEO of CISE a black owned a fashion house founded only in 2020. So just over two years old, Blake is has been featured on major publications like Time, he is a many time founder, he’s built and failed multiple times before finding this massive success with CISE and CISE’s featured on also major publications like Hypebeast. And I believe time as well. And you boast many, many high profile clients, including Lizzo, which I’m a big fan of. And lots of. And I’ll leave, I’ll leave the story to you like I’m not gonna steal your thunder here. I’m really excited for this conversation for a couple of reasons. One, we’ve reschedule this way, way too many times and totally my fault. And I’ve wanted to have this conversation with you for so long. And you grew your business incredibly quickly in terms of the community that you’ve you’ve built, the impact that you’ve made. And we’ll talk about the charity initiatives that you’ve you’ve been a part of as well. And the just the insane ideas that you’ve been able to execute over the past couple of quarters, which is, frankly, unlike anything that I’ve seen, you bought a you bought an RV, the massive RV looking van and turn it into a mobile storefront for CISE. And this is this is incredible. So Blake, first of all, welcome to the show. Thank you for being here. Thank you for gracing your evening. Appreciate you.

Blake Van Putten 3:06

Thank you so much. I’m really excited to be part of this. As you mentioned before, just talking to friends and being able to come back on here while I was never on here, but just coming in and having a discussion with you today of all of the cool ideas that we have. We’ve been able to just talk and build a relationship throughout the past couple of years. And we always talked about this. And I think maybe we should record these conversations. So actually being able to be part of it. But yes, to your point I started in founded CISE, a company and fashion house focused on stronger threads for a stronger community. We pride ourselves on giving back and building community through the power of fashion. So working with education, working with entrepreneurship, and working with just clothing has been an amazing opportunity. Nonetheless, it’s awesome to have these non conventional ideas of what we’ve had to bring to life so that people can envision and be part of the community in it. So I’m super excited to talk more about that and super excited for just all the opportunities that we’ve had and ability to grow a really, really strong community. And it’s also family. So having everybody together. It’s an amazing time.

Joshua Chin 4:27

One of the things that I truly respect about about youth like it’s your ability to build a really strong community of people with shared values that truly believe in what you’re trying to build. And you’ve been in New York Fashion Week, couple times made Fashion Week, and you’ve curated events of your own as well. What’s the thought process behind doing all of these things, which I must say is fairly unusual for a direct consumer brand. whereas most of these online, most, most online, native brands are just focused on growing and acquiring new customers online, almost exclusively, and only thinking about the physical realm only when the online is kind of fully tapped out. And never as a synergistic strategy and approach as you have. What inspired you to do that, and why? I mean, it worked. I really, but why?

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