Driving Sales and Acquisitions Through Referral Marketing With Raúl Galera of ReferralCandy

Raúl Galera is the Partnerships and Business Development Lead at ReferralCandy, an app that helps online and offline businesses acquire new customers and retain existing ones through incentivized referrals. ReferralCandy is the leading platform in referral marketing, helping over 30,000 ecommerce brands leverage word-of-mouth marketing. Raúl joined the company in 2016 and built a partnership program that adds value to marketing agencies, affiliates, media outlets, and other tech companies in the ecommerce industry.

Here’s a glimpse of what you’ll learn:

[3:16] Raúl Galera describes ReferralCandy’s culture and values
[8:25] What is referral marketing, and how does ReferralCandy automate the process?
[11:02] Tips for creating innovative referral programs
[15:23] Raúl explains ReferralCandy’s pricing model
[21:11] How to maximize referral rates
[29:37] The difference between private and public referral programs
[34:52] Raúl’s message for DTC brands

In this episode…

Referrals are a great way to maximize revenue. When executed correctly, you can utilize your customer base to drive sales. So, how can you optimize referral programs to acquire new customers and increase your retention rate?

According to Raúl Galera, the average referral rate for any company is 2-2.5%. To leverage the full potential of referrals and improve this statistic, he recommends implementing an open referral program to convert website traffic into new customers. This requires placing incentives such as discounts and codes on your landing page. It’s also essential to inform existing customers of your programs to ensure optimal results.

In today’s episode of the eCommerce Profits Podcast, Joshua Chin interviews Raúl Galera, Partnerships and Business Development Lead at ReferralCandy, about creating profitable referral programs. Raúl shares tips for creating innovative referral programs, how to maximize referral rates, and the difference between public and private referral programs.

Resources mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:18

What’s up people? Josh Chin here and host of the eCommerce Profits Podcast, where we feature top experts and entrepreneurs in the ecommerce Industry and go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you’re on a direct to consumer ecommerce brand, that is ready to double your customer lifetime value true lifecycle marketing Chronos is your company have helped hundreds of brands scale profits with email, SMS and mobile push, getting an average of 30 500% ROI from our efforts, generating over $190 million in trackable revenue across these platforms. And we’ve worked with brands like truly beauty, the UDI, alias, skin and many more. Now next step is to email us at sales@Chronos.agency for a free audit on your lifecycle marketing program. Or you can go to chronos.agency to learn more. Today’s guest is the partnerships and business development lead of a fantastic company called ReferralCandy. And ReferralCandy has been around for a long time. And my guest today is Raúl Galera. Raúl is a veteran in the in the company has been around for a long time, we’ll talk about his experience growing ReferralCandy as a company as well. Now it’s ReferralCandy is founded over 10 years ago, if I if I recall correctly, back in 2009. And the company is based in Singapore where I’m at right now at home that’s home for me. So very proud of that. And it is the leading platform in referral marketing for ecommerce brands, helping over 30,000 brands leverage the power of word of mouth marketing, turning their customer base into their growth marketing team. What makes referral marketing interesting is that it introduces new sources of customers, not existing customers, new customers into your business. And the way that ReferralCandy priced theirs product makes it such that it is extremely low risk for a brand and business to get started with the program and scale very, very quickly, without necessarily needing to allocate a crap ton of budget into a new program. Raúl. Welcome to the show.

Raúl Galera 2:44

Yeah, thanks for having me.

Joshua Chin 2:45

All right, let’s start with your background. Let’s talk about your role in the company. And you’ve been in the company for six years now. Which is That’s correct. Which is which is a good amount of time and I think a good amount of time to kind of give a get a good sense of what, you know, what makes the what makes ReferralCandy unique, and why people love the company from within. And from a brand point of view from merchants point of view. What can you say about that?

Raúl Galera 3:16

I mean, well, I joined the company when I was 23 about to turn 20 Yeah, 2324 24 I think. And so I haven’t, I hadn’t had a lot of experience before joining the company. i Before that I was working for another startup. And before that I did a little bit of I was doing consulting in like financial analysis, which is I quickly realized that it was not for me, I love that though. But I realized that it was definitely not not the job that I wanted to have for the rest of my life. Okay. And so, you know, I can’t really compare that kind of like the culture that we have a ReferralCandy with my previous experiences, because there were more, I’d say traditional kind of kind of companies. But something I particularly love about ReferralCandy probably one of the, one of the reasons why I I’ve been at the company for so long, and it’s funny because considering six years at a company these days, it’s it’s, you know, it’s crazy, like there’s gotta be a good reason behind it because nobody stays at a company for more than two or three years now. But I would say is the culture not only culture, not only in terms of, you know, kind of how our approach to you know, how we run the company and kind of like how we run you know, communications within the company. But also because we’ve done a really good job at hiring people that either fit our culture or we think can grow within our culture kind of get used to our culture and and thrive Um, so yeah, when you say culture, you know, it’s kind of like a vague term. Some people think of ping pong tables, we don’t have people tables. I work remotely. So fortunately not not no people table for me, but I think the people is what will the culture make the people and people make the culture? And I think we’ve done a really good job by combining the two,

Joshua Chin 5:19

would you describe your culture? If you had to summarize it in a short paragraph again?

Raúl Galera 5:26

Yeah, absolutely. I think we actually have a public somewhere, um, our kind of like, our core beliefs, but one of my favorite ones, it’s kind of a No BS culture. That’s, that’s probably the one that it’s the most important for me. You know, we’re, as a company, we’re very, we’re very, you know, customer centric, we’re always kind of obsessed with accelerating action, and, you know, trying to, you know, move, move things fast. But my favorite one is probably the no BS approach that we have to everything when it comes to, you know, obviously, mostly internal communications, but also, outside communications, we want to be straight in what we provide to our customers, but also straight when it comes to figuring out, you know, what we’re working on what’s working, what’s not working, and kind of having like a, yeah, that making make it a No BS, kind of comfortable for people and like being able to speak your mind. And make sure that what you’re saying it’s going to help the whole company or helping your team fix problems, or improve what we’re doing, or, you know, race issues that need to be fixed. So that one in particular is my favorite one. And I think that’s the probably one of the main reasons why I’ve been sitting at a company for so long, it’s honestly crazy to me that I’ve been at smaller companies, with way less people that had internal politics, and things like that. And I always I always say, both publicly and also, to my, to my colleagues, and even people that are joining or when I’m interviewing people is that I haven’t really seen any sort of, you know, any sort of hint of internal politics or ReferralCandy, which is very refreshing. I think.

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