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From Hustling to CEO: How to Systemize a Business for Growth With Sam Olawale of DigitalSuperSystems

Joshua Chin 8:38

I love that the book you mentioned How to Get Rich, Felix Dennis, I happen to have that book on my bookshelf. And I, I’ve been meaning to get into that. So for people listening, Felix Dennis is a guy from the UK, who and he created under his company, Dennis publishing a magazine called Maxim, I think that’s his most probably the most well known company slash product that he’s created. Maxim is a men’s lifestyle magazine and global a global brand, I would say, pretty popular out here in Southeast Asia as well. And he, he wrote his book on how to get rich and it’s not a you know, it’s not a typical self help type. Book. It’s, it’s well written, it’s it’s explicit, its explicit as probably the best way to describe it and it’s transparent. It’s exactly what you need to know about what it takes to do, what he’s done and what he has done to achieve what he has, which is really unique. So it’s not written by a self help guru. It’s someone who’s been there, done that. And it’s, I think it’s really unique in that way. 

Sam Olawale 9:55

Yeah, it’s a brilliant book. And it really just, like you said, it’s raw. It’s a raw book. filled of poetry as well. So it’s a raw and beautiful book at the same time. But it just tells people the truth of it, man, it just gives you the truth. Like everyone has all these lofty aspirations. But I was talking to someone the other day about this. And one of the things I think separates the people who make money versus the people who end up being ridiculously wealthy, again, two very different things. In this day and age, especially with online and ecommerce and digital marketing, anyone can make money, you can make, you know, a few million bucks, right? But if you want to be truly, truly wealthy, and he gives you the categories of what wealth is in the book, and we’re talking, you know, 10s of millions, hundreds of millions, if you want to get to that level, the real difference is sophistry, sophistication, because we’re all eating from the same trough, right of do this, do this, and everyone knows what to do. Right? But what what’s the difference between an Elon Musk or a random dude, you know, in the same place, California, who has a business making one or two or $3 million a year, what’s the difference? The differences, sophistication, it’s not about intelligence. It’s not about IQ. It’s about knowing how to take fundamentally simple concepts, but apply them in sophisticated ways to complex ideas and bat that level of sophistry I think determines the good to the great, and there’s no right there’s no right or wrong for it. There’s no science to it. It’s an art but yeah, that is the thing for me.

Joshua Chin 11:32

What’s your threshold because he I remember this I was briefly browsing through the book and this one stood out. And I just googled the list out here again, he defines a person with a million pounds and below between 500k to a million pounds in liquid assets as someone whose comfort comfortably well off like constantly wealthy. And then between one mil to 5 million liquid assets. That’s what he categorizes as lesser lesser rich. Comfortably Rich is six mil to 15 mil in liquid assets. Rich is 16 mil to 35 mil. And then it goes on from from then on, like 100 mil plans filthy rich, like super rich

Sam Olawale 12:22

and not not the words. Josh liquid and liquid assets. Yes, no, sir. Not valuation? Not Not yet. No, there’s so many different words. That’s why it’s so funny when someone talks about eight figures, nine figures, 10 figures, what does that mean? Are you talking cash in the bank? Are you talking liquidity? Like he’s talking about? Are we talking about net worth, or very different things? So yes, I completely agree. And that book was written, what years ago? Right. So those thresholds increase? Yeah, yeah. So yeah.

Joshua Chin 12:59

What’s your threshold? What? What is, at what point would you consider yourself to be to be rich? I mean, at the risk of sounding like a like, Yeah, but,

Sam Olawale 13:12

I mean, no, no, I mean, you know, I’m like, just I’m not really someone who focuses on money like that. And I do much better in like, my social media climb if I was to show Lambos and, you know, my fancy trips to Dubai and all this stuff, but it’s not me. I’m not I’m not Charlotte. I never will be one. So I not really that way. But for me, money is just a way to keep score. Right? And I think my threshold would be 10 mil in the bank. You’re cool. That’s, that’s this hard. Describe it. Zero to 1 million in the bank. Keep fucking working. You got nothing you write one to 5 million in the bank? Keep working. You got nothing? Yeah. Five to 10 mil in the bank. Okay, now you can put some chump change aside so that you know, your kids and your wife and your family will never want for anything. Right? Yeah. Okay. And build on that. But still, keep rockin working. Because once you put that chump change aside, you go back down to the other tier where you still should be fucking worth it. So 10 mil to 20 mil. Okay. Now now now you can class yourself as in relative to wealthy people, your middle class, in my estimation, and will impartial middle class? Because not sure. I mean, because think about it, right? If you’ve got 10 mil in the bank, you you have a certain threshold of living. Now, if you want to buy a nice place for your family to live, right, and these are the I’m giving you numbers according to even myself, right. I’ll be a bit more modest with these numbers. If you need if you have 10 mil in the bank, and you got a family, right, you got kids to feed put through school, university, blah, blah. You’ve then got to have a house somewhere. That house you’re going to live in, it’s probably going to cost you if you want a nice place two to three million bar. If you want to live in Dubai, let’s say you’re going to need at least two to 3 million bucks for a normal place is a normal place to be mine. That’s not a fancy place in Dubai. So if you want to live, like you have 10 million in the bank, the average person is like, Geez, you’re a baller in Dubai, you ain’t shit. You buy you want you want to property. Okay, what’s your budget to three min? Okay, boss, let’s show you a few things. No one’s gonna be impressed by this number. So even at 10 million, you buy a house in Dubai to 3 million. Okay, sure. That leaves you a million you buy a few nice cars, you’ve got maybe 5 million left, you invest in a property, how much money do you have left? You still need to work, you’re not going to retire. The house needs maintenance. You want to go on holidays. So from my point of view, 10 million above. Let’s if I’m going to be really non are solely about let’s say 5 million above five to 20 million your middle class compared to the rich 20 to 50 million. Okay. Now, this Okay, now you’ve got some dough. Right? And when you’re over 50 million, okay, now, okay, you’re balling a little bit now. 100 million. Okay. You’re, you’re in the mega rich. So that’s kind of my way of looking at that, you know, ladder, so to speak.

Joshua Chin 16:10

That makes sense. That makes sense. Now, quick segue, you spoke about going from hustle culture, which is essential, by the way, not shitting on hustle, hustle culture. I mean, we all started hustling to correct evolving, right? I think the key word here is evolution into becoming a CEO or someone who’s in the driver’s seat, and not necessarily not necessarily operating on the car. You talked about a platform that you launched with a bunch of training systems and videos for exactly this purpose. And you launched it for free. You’re releasing that for free for people to access and it’s effectively a course like it’s a full blown course. For Systemising.

Sam Olawale 17:03

There’s like 50 of them. Yeah. What 50 modules of videos 50 code 50 individual courses. So we have everything from setting OKRs. Building Performance teams, customer research and narratives. You name it anything for digital marketing, for scaling ecommerce, businesses, agencies, anything for digital marketing or ecommerce. We have it the media buying concentration everything.

Joshua Chin 17:32

Is this the same system that you’re using for your your team?

Sam Olawale 17:36

Yes, yeah, that’s exactly what it is your so most people when they give courses or a course they tell you notional things of. And the sad thing is, this is another reason why I gave it away for free. And I’m just being honest, right? Most people, and it’s a tragedy. Well, what I’m going to tell you here, Joshua is a tragedy. It’s a tragedy, right? But it’s a tragedy, that, that people only have themselves to blame those systems, right? If you want to build a real business, build a real team, and like you said, Josh, instead of working on the car, being the driving seat of the car, you need systems to manage your team, you need systems for them to do their their business, you need their systems for the team to collaborate. I mean, yeah, you have different pockets, where systems are really, really important. If I was to advertise that and say, hey, look, come and get this for 100 bucks a month, right systems to build your business, no one’s going to click or buy, because it’s boring. It’s boring. It’s not it’s not sexy. It’s not, it’s not an ad, hey, I’ll teach you how to make 10 G’s a week. People always default to the lowest common denominator. And if you tell people, here’s how to make 10 G’s a week with no work, versus here’s all the systems you need to build a real business, but you’re gonna have to work, everyone’s gonna go for the slimming pill. No one wants to actually do the push ups in the gym, which is what I’m giving people I’m giving you the, this is the workout you need, and everything you need the systems to grow your business. I don’t want that I want the pill. But the pill doesn’t work. This is a fact. If if that person sending you a course on how to make money worked, why would they sell it to you, what they would do is they would hire as many people as possible to just replicate the same thing again and again and again and again and again and again. But they don’t, because they are making more money off the grift than they do the actual business. So for us, I was like, I don’t want to get into that business. Do I have the skill to do it, the charisma to do it, the chat to do it, the team to do it and be one of these people who sells courses online, I could easily do it and make a course on how to make money. I don’t ever want to do that. And I never will because I’ve got a much bigger goal, which is to build Well, you know what I’m doing with my business, right? Yeah. So what I’m planning to do was say, hey, team, how can we add value for this right? And it’s going to help me build my personal brand so on and so how can we add value? Let’s just systemize everything that we do in our team. White Label it and put it online for free. So every system on there is video checklists, SOPs, spreadsheets templates, explaining how to execute system core important systems that no one talks about. Goal setting OKRs doing customer, customer service research, yeah, narrative angles content, these things that people say you should do. The whole notion of no one actually says, Okay, if you want to research 20 angles for this product, rather than just going to chat GBT and typing something and then getting some generic bullshit, you need to, you need to go deeper. If it was that easy. Hollywood, we just go to chat GBT and they’d write scripts or Hollywood stories. No, no, there’s, there’s a formula to this stuff. And we have systems that show you how to apply these formulas to actual output that you can use into your business and your team can use that’s the most important thing. It’s your mechanics put it that way. It’s a great analogy use the systems are not just for you in a driving seat. We have systems for CEOs and leaders. Yes. But most of the systems are for the mechanics working on the car.

Joshua Chin 21:06

Amen. What? What should I do to get my hands on it,

Sam Olawale 21:14

just go to the digital, digitalsupersystems.com with an S Just Google it, it will come up. Follow the clicks is for free. 90% of the stuff there is free. We have a few things behind a paywall. But those things are like not for the that’s for the high high high level people. But for 99.9% of people, the stuff we have free, I guarantee you, you will find many things in there that will level up what you and your team are doing. Just because no one in the world I looked for this Josh. No one in the world can tell me. Okay, I can go on YouTube and search videos how to make OKR. But no one could tell me how to specifically do that for ecommerce businesses apply them, how to operate them, how to manage them, how to affect them, how to spread it between us, no one has this. So we’ve turned it all into bullet point format, Do this, do this, do this, do this do this. Here’s a video. Here’s a checklist as a template. Here’s an example. So yeah, we have everything for a bunch of different different high level tools that you need to run to run brilliant teams.

Joshua Chin 22:13

I love that, okay, I’m gonna, I’m gonna grill you a little bit here. But you’re giving all of this away for free. Stuff that you’ve spent years of experience and effort developing with your team. And it’s not just content that’s not tried and tested, it’s content that you have actually put to use on the ground. And to build the multi eight figure business. What’s the what’s the deal? What what are you trying to build out of? Obviously, you’re getting some contact information. But that’s that’s pretty much about it. Are you? Do you have a grand plan on how this plays into your your game plan?

Sam Olawale 22:55

Well, yes, I do. So I’m sure you guys know, or everyone knows at the minute Alex or Mozi, and his model of acquisition.com. And having given away stuff for free and then investing in businesses on the back end helping them go from here to here. My pay is a little bit like this. Remember, we spoke about this in in Barcelona when we met Josh. So my plate is a little bit like this, but that’s further down the line. For now, what I want to do is just give away value, right? I want to hopefully be known in in the space as someone who is, is this guy’s a serious dude, like this Sam guy he’s not. He’s not someone who’s a guru or trying to sit in on him. This guy lives and breathes, walks the walk, there’s no bravado, there’s no Lambos there’s no any of these things, right? He wears nice clothes. He has nice watches given. But he’s not someone actively out there trying to splurge or show how much money he has. He genuinely is building an amazing, hopefully billion dollar brand. And he gives all this way for free. And what I’m going to do at the end of it, to be honest, is I’m probably just going to have some events where I just say, hey, if you’ve connected to what we do here, we have a few things behind a paywall. So for example, down the line, one thing we’re going to be doing content creation, and just marvel at how my team creates content. And how we do marketing, not just ads, ads, there’s so many platforms that can tell you how to do ads. Well, will we have the way we do ads on there? Yes. Will it be behind? You know, 60 bucks a month paywall? Yes, but that’s not the thing. The thing that’s really going to get people inspired is the content creation because I always tell people everyone focus a lot on ads, but no one gives anywhere near as much time and attention to systems for creativity, which is where we we thrive. We have systems behind product development. We have systems behind content creation, and having systems for creative endeavors is the hardest thing ever, but we’ve kind of cracked the formula here. So what we’re going to be doing is every week we’re gonna be having kind of like a like an ad slash film slash story masterclass. You Alright, let me and my team get on a call, talk about why this ad is so good, why this film is so good, really go deep into it. And that stuff is also going to be behind the paywall as such, but that’s not high, high level people. That’s not unless you’re you’re building a brand doing millions of dollars, right, or business and millions of dollars. Don’t bother paying for anything on our platform. If you’re just there trying to figure it out and make money and evolve from hustle culture to building a team business, we’ll give you everything for free. But if you then want to take content creation and media buying and stuff, okay, 60 bucks a month, I don’t think it’s expensive. But that’s later for now, we don’t care about that. We’re giving everything away for free. We want to help as many people as we can go from, like I said, entrepreneur, hustle culture, which like you said, Josh is necessary at the start. Yeah, but if you want to evolve into being the best you can be, you need to step up as the CEO, and as a business owner. So yeah, this is my plan and events, and we’ll see, we’ll see what we do. It’s open, but I’m not, it’s not my focus. It’s just something I think it’s a nice thing I put into the world. And I think in the end, the universe will pay me back and kind, let’s see.

Joshua Chin 26:04

And that’s the same same idea and same strategy behind your YouTube videos as well, because you put a lot of effort into these videos. And it’s, it’s well, it’s well produced. And it’s, it’s not the type of videos that I would do and my YouTube channel, by the way, go check us out the Chronos Agency and YouTube, give us a subscribe. But it’s not, you know, the type of the quality of our videos are definitely way below what you’ve put out. So I can tell that the the effort and amount of resources that you put into producing content for your brand is pretty significant. And I definitely see that. So the game plan is to build a large enough following and put enough good and value out into the world and capture a really tiny part of that value by acquiring businesses that are a great fit for your empire, and helping them grow.

Sam Olawale 27:06

long term goal, just a long term goal. But obviously, I’m sure you don’t remember when we spoke My background is as a trader, and ultimately, I’m gonna end up being a VC and a fund manager. This is a fact like, you know, when I get into my 50s, right, there’s different phases and cycles of life. You know, I think if you want to learn a lot about business and life, studying Mother Nature, everything works in cycles every year, that summer, spring, winter, autumn, infinitum, right. So just like in life, there are cycles. In nature, there are cycles, there are cycles for me as well. So when I was in my 20s, I was in a certain phase, there is a certain phase for a certain phase 50. So when I get into my late 40s 50s, that phase of I’m still doing the grant the foundations now, but I’ll really get into it heavily then. But the real, the other real big thing that that I would say we’re doing it for Josh, the key to this world in which we live in now sadly, it’s an attention based economy attention. So if you want to, so rather than trying to sell these courses, which I give for free, and instead of me screaming over here, screaming, hey, attention, put attention over here, I’ve got all this to come and buy from me. That’s me using attention the wrong way around. What you need to do in this day and age is give it all away for free. Plus, make brilliant YouTube content. And then you grab all the attention. If I’m making brilliant YouTube content, which I think I’ve just started over the last couple of months. I think in the next one, two years, I’ll get really, really good at if I become brilliant at making content. And then I give away insane value with the systems my team uses to make all the money we’re making. I think I will grab a lot of attention. And then I can figure out how I want to turn that attention into dollars the right way. Because you know me, I’m never gonna do anything to lower my standards. I’ll never launch an NFT collection or any it’s not for me, for those who do it legitimately, more power to you. But that’s not my thing. So let me first just focus on building my business. And then on the side, build a structure to grab attention by giving away value. And then what I do with that attention. One or two years down the line. I’ll see.

Joshua Chin 29:21

Beautiful. One thing I really admire about what how you think about business in life is you think longer term than most entrepreneurs in our space. Think with drop shippers and private label FBA folks. It’s really just getting as much use as you can out of your customers in the first amount of time possible, and then move on to the next thing. But you’re thinking really long term in many measures. I’m curious where that comes from. Is that just a value or that You have or is that a learned trait?

Sam Olawale 30:03

Now, I’ll tell you, I’ll tell you Josh because I was never the cool kid in school. I was always the kid who had. I was, so I wasn’t cool. Right? Okay. But I had a very sharp tongue. So I was able to always take down verbally, the so called Cool Kids, right? So for me to find my way in life, I was never going to be the guy who’s hosting the party. Everyone isn’t coming to come and meet me, let’s say. So, for me to achieve. An it’s a social status thing. And it’s a business thing. My way of doing it is, rather than just like, now, I don’t show the cars and this thing, I have no interest in doing any of it, right? Because how I win the game, is by actually winning the game. I don’t, I don’t feel the need to show everybody hey, I’m on the path to winning the game. No, I’m just going to screw in the background, do my own thing and actually just win the game. And once I’ve won the game, okay, if the if the if the respect and attention comes in, I don’t care, because I’ve already got where I need to go. But I’m not one of these people who, and it’s true if you want to make you know, great content these days. Like Gary Vee said a while back. I’m not. I’m not the biggest fan of his document what you do, right? I agree that to a certain degree, but I think a lot of people get corrupted with the attention, because they don’t know how to manage it. Or the fact that it’s, it’s it’s fleeting, right? You’re hot one day, you’ll be not the next day. So I just think to myself, rather than focus on these things, as I take each step, let me just fucking do the thing. And once I’ve done it, then everything falls on my feet. Because again, I wasn’t a cool kid. Right? I had to fire to rather than I’m calling this that and the other. Sorry about that. No, I’ll just I’ll do that part again. Because that so, so yeah, I just wasn’t the cool kid. Yeah, that’s just what it is. I was never good enough at being the cool one in the class. And for me to garner attention, I had to go and do the thing, rather than process or document what I was doing at the time, because I just wasn’t cold enough to. I’m not cool. I’m not a cool guy. I’m a geek. I listen to astrophysics. I play chess. I am I watch UFC and football. I don’t really go out pint. I don’t go out clubbing. I’m very socially. That’s cool. Yeah, no, but I’m socially awkward. Like if we like if I’m hanging around with people. I don’t have much to say to people, unless you’re talking really, really, really, really, really high level stuff. And even ordinary things like football and Chess. If you’re not going to be talking at a certain level about it. I’ve really got nothing to say. So I just sit there a bit weird and awkward. I’m not I don’t gossip. I don’t talk casual stuff. I don’t watch TV. So it’s kind of like, Yeah, I’m just a bit like, awkward in this way. I suppose it’s not there’s no real way. Right?

Joshua Chin 32:55

I hear you, I hear you. I think a lot of entrepreneurs are similar, I find myself similar in quite a number of attributes that you just mentioned. But that’s, that’s the beauty of doing what we do, right? We get to shape the lives that we want, not necessarily being put in a box where you’re going to be working with people that you don’t necessarily like and having to deal with people that you don’t necessarily admire. You get to shape the life that you want. That’s that’s a cool thing about our jobs, but obviously comes with a lot of responsibilities and a big ton of stress sometimes. So I want to talk about your your ecommerce business a little bit. How much can you share with us about your strategies in growing the brand because you have and you were at my event last year at DTC breakthrough in August in Singapore, it was an awesome event. We had what 70 plus 76 people in the room. It just blew my mind blew my expectations out of the water. It was incredible. We had the average brand in the room making $24 million a year in revenue. That was the average. And we had a quite a wide range from there are people making over 120 mil a year to people just starting out. So it’s a good mix. And you one of the most highly rated presentations at that event was was yours. Well, I have people even till today, referencing the speech, the presentation that you made back in August, and talking about how they got to implement some of the things they’ve talked about. And it’s it’s been it’s been great. So what can you share and throw me a cookie?

Sam Olawale 34:51

Yeah, I mean, I’m very iconoclastic and just going back to what I said when I started in this game, and I our first like year and a half years of that First business and I then moved into ecommerce properly, print on demand drop shipping Amazon, the usual, the you require to have what you do when you try and get into this business. What I decided to do when I read that book, Felix Dennis How to Get Rich and work backwards from where I want to be. And I realized that I had to own the means of my product. I then realized, okay, so if I’ve got to build my own products and be unique to me, so have a blue ocean for me to scale a brand. How the hell am I going to do this without going broke every time? Because I’m probably not going to get it right. Most of the time. I even if you look at successful people, investors, entrepreneurs, if they have a 50% hit rate on their successes with their losses, That’s insanely good. Most people don’t know that VC funds, investors, entrepreneurs, they have way low way low than 50% hit rate on their successes. But the difference is, their successes are absolutely humongous. Look at Peter Thiel, Facebook, isn’t his successor. And Facebook I think equates for like hummingbird, exactly. I’m paraphrasing for like 6070 80% of all other investments that he’s ever made money from. So it’s kind of like, it is literally that ratio, it’s 8020 9010 95, five in some cases. So I realized, me, okay, if I’m gonna own my means of production, I can’t just invest everything one time. So we have a strategy of developing and this is why I built a team of designers, engineers, I’m sitting now in in our multiple two offices here. But we have the engineers and designers next are doing multiple things on new products and stuff. And I realized to myself, I’ve got to be able to test ideas quickly and efficiently to know if they’re going to sell before I really go all in. And the biggest issue when it comes to products that you make is inventory. When you have a business, there’s two costs that will kill you. cost of hiring people cost of the product, they’re the two biggest costs of any physical product business. So on that note, how can we test ideas and products really quickly. And that’s when over about two years, we built multiple products, and tested them in this pre launch funnel. And I think you know, Josh, I probably say comfortably, I feel confident to say this, one of the best pre launch, and pre order people in the world, I don’t think anyone can can can step to what we do, especially as we continue to grow. Because we’re phenomenal at it, we actually are we know, we know it inside out left, right and center. And so what we do is we prototype with my wonderful engineers and product designers who are next door, we prototype, we then run a little funnel, we call it the survey funnel. Again, we give all of this stuff on our on our platform how to do this, we run a little funnel, where we explain to the customer, hey, do you like this with some I’m really giving it what I’ve done here. So we make some little video ads, we drive it to specific landing pages, the landing pages are built in a very certain way. And then when they sign up to it, we have a special survey, which uses a lot of neuro linguistic programming to get them in the right mindset to then tell us three things, the price, they’re willing to pay for it, the message that resonates best to sell it, and which audience wants it most. Once we run our survey funnel to know these ideas, and these questions are nailed from our side. So we take assumptions and ideas into hard data. Then we run our machine to launch the product full scale. And now when we launch products, we always do minimum seven figures in like one or two months minimum. And sometimes I mean, on our last pre order thing we did like 10 million in 10 months or with pre orders. So and you’ve seen the numbers, right? So for us, for us, it is just a case of now we got that nailed. We then moved the brand into what we call the second phase of maturity, where you deliver the product, you then aggressively scale into ecommerce. And we also do b2c, which we’re doing this year, and then you launch more products in exactly the same fashion underneath the same brand. But the beautiful thing is now you’ve got like we have 30 odd 1000 customers who bought from us in the pre order phase that we can just ask, Hey, we want to launch this version of the product or this version of the product? Or do you like these new designs or that new design or maybe something even and they tell us exactly what they want. So that way you prime a whole bunch of people ready to buy the next product as well as the move into your your your base business and scaling like you would normally do. So this is basically what we’ve we’ve done over the last, let’s say four years to get to this point. And and we’re only just getting started. We’re just getting warmed up like yeah, we’re just getting started. So fingers crossed.

Joshua Chin 39:45

What, what uh, what are some of the most exciting things you’re going to be working on? And 2023 I know you spoke a little bit about we’ve just accomplished most recently, before we hit record Uh, what else is coming online?

Sam Olawale 40:04

Nothing really just more of the same, I think for us, the system bar is really good. And I’m really putting a lot of energy like you can see into my personal brand. I want to do things very differently compared to other people in the ecommerce make money, like, you know, digital marketing space that makes content. I’m not coming across the same way, I’m not putting Lambos in my, in my banners, I’m not, you know, doing any of that stuff. I’m talking to people about being higher level. And hopefully I can inspire more people to start looking beyond the glass ceiling of making money, right. Because if you look beyond that, and you build real businesses, with real people, and you do things the right way, the money will come. So that’s one thing I’m very excited about just just getting this message out there more. And I’m very excited as well towards the end of the year doing some events as well, which obviously, I’ll be inviting you to as well, Josh, I want to do very different type of events don’t want to do that. And then so that’s just the fun part of it as a side thing. But the main thing is just more of the same. We were scaling the brand really big this year, we’re launching as well, some new ideas and new products later on in the year. Yeah, we have some some more patents being issued. I know they’re boring things I’m talking about boring. Like, these aren’t exciting things and most people listening but for me, these are the most important things in the world, my patents being issued, my trademarks being done, new products being being being delivered by the by the designers and engineers. Yeah, the manufacturing optimization to get the the factory pumping out 25,000 units a month, like these things are. And then also another few things that I will talk about that people will find interesting. Were going hardcore into content creation, but turning it and we’re we’re putting all of this as systems on the vault, turning it into modular content creation, with ads behind it. So for example, some friends of mine have been doing this. And we’re going to take the concept and do it our way, which is always to a really, really high level, content creation pivot tables, were building a really advanced marketing dashboard with modular content creation, with name generators, for all the ads, the name generators, then have pivot tables inside the dashboard. So you can really isolate which actors are giving you the best results, which hooks give me the best results, which middle scenes, which problems, which solutions, which benefits. So when we modularize, the whole thing, generates a name, that name gets puts in the ad. And then from there, as we get all the data from the the ads, we can then start isolating this stuff and really start pushing the limits of okay, this work is doing well goes back to the content team. They make 50 more like it. And we’re really going hard on this on this content creation and the pivot tables and, and the data mining and yeah, we’re going really hard with this as well. So I’m very excited about 

Joshua Chin 43:00

that. sounds incredible. When it when it’s ready. Can Can I take a look? That’s super cool. i So full disclosure, I am a partner in a creative agency. And we are we’re planning to merge that agency into Chronos. So we’re going to be one bigger unit with refined systems, refined foundations, and I know that’s your jam. And with a much stronger specialized teams and units, great at what they do, but with a strong supporting system. But creative is one of those things that I think would be a major lever in the new year and beyond. And it’s such an overlooked, overlooked facet of ecommerce.

Sam Olawale 43:48

Right? Crazy. I don’t understand as much, I think.

Joshua Chin 43:52

But not as much for this year. But but it used to be used to be what’s the latest hack on face. But what’s the latest strategy? The the, the wave method, this this scale method with a K? That’s what it used to be?

Sam Olawale 44:09

No, it’s true. But I think it’s mad because again, it’s just the industry we are in is a very immature industry. And I don’t mean that in a negative way. It’s just immature because it’s new. You know, just like with anything you grow up you even as people you’re you’re a child or not, you’re you’re a newborn, and then you’re a toddler, and then you’re you know, you’re an adolescent, and then you’re a young adult, and then you zoom in so we’re kind of in the child slash zero to five year old phase really, of what this industry is. So everyone is still focused on those things you just said, when that doesn’t mean you can have all the best strategies in the world. If you don’t have brilliant content, it dies. It dies, he doesn’t it doesn’t matter. You can I would tell everybody listening to this, if you focus on ads, right, but you think content is not More primary than ads, you’re a full, your full. If you, you could easily stop your ads, right? Hiring agencies do your ads and focus all of your energy on the content creation that you do, you will make probably three to five times more money in six months, because the content is what yours, what’s the most common denominator. And again, I don’t even think it’s good to focus on content or ads, if you’re the CEO, hire great people to do that. Right. And if you want to hire great people come to us, we’ll bring it recruitment, we’ve got a little recruitment agency that we don’t talk about a lot. But I know it’s gonna be something that in the future, only for the right people, we do not hire for everybody. We hire, middle management and above, for the right type of business. But again, just go to digitalsupersystems.com, we have the stuff there. But the point is this. If you can take the energy you put into ads, and instead, even do a test, give it to an agency a good one. And you focus all your team and all your energy for six months on how well you can create content. You will like I said, three to five extra results in that time. If you can do both great. But like, like you said, Josh, content creation is so underserved. Oh, can anyone give me Oh, where I can find that an agency to to get influencers? or can anyone show me where I can get some stuff editors that you’re not taking it seriously, like, we start in my team, I say this to everybody, and I’ll say this now, if you want to level up your content creation, there’s two things you have to do. Number one, content creation is about context. Slap that word on the board of your office, wherever you are anywhere you look, predominantly, write that down. Content Creation is about context. And if you want to have your team become brilliant at creating content for your products, you need to teach them context. Don’t tell them what to do. Teach them context. And I’ll tell you what this means. In our team. I would say this is true. We are a creative agency. We are a video production company. The only difference is we only have one client. Us. That’s it. But we are brilliant video, you’ve seen the apple were brilliant video. So what does this mean? This means that we love film. We love film, we study films, like you can never imagine. We sit there for hours on end, me and the content team, just analyzing films. While he loved this film, The Antagonist protagonist, how to write scripts, how to make screenplays, we actually love the whole genre of film. We love it, right. And we study it deeply. Why? Because it gives us context. And then from that context, we can then apply that to making content specifically for each platform. Look, whether you’re making 32nd, tic TOCs, right, or 30 minute YouTube videos, the thing that never changes, is you’re doing it for people. And people resonate with storytelling, storytelling, tick tock is just taking the storytelling into a shorter and shorter and shorter timeframe, but it’s still stories. The people that you that can make brilliant story are the ones that win the game. And nothing. Nothing is harder to do than storytelling. And if you look at Hollywood, the last thing I’ll say is is Hollywood has the hardest product in the world to frickin sell the hardest fucking product in the world. Because they only have one thing, a story. There’s no physical product, there’s no software, it’s you sit down for two hours, and you pay to be told a story, right? Whether it’s Netflix or the similar story you’re paying for. And if they get it wrong, they lose hundreds of millions and billions. When they get it right. They make hundreds of millions and billions. There’s no industry in the world that is more on a razor’s edge of success or failure than Hollywood. So if you want to know how to be brilliant at making content, study, the people who put their cock on the block the most the most, the people have the most to lose the most on the line, study them and see how they do it and apply everything they do into your business specific to the platforms that you use. If you can focus on just just take your content team and study film for the next one month. That will help them literally a million times more than trying to find some online course on how to make Tik Tok videos more than anything. I promise you this context is the key.

Joshua Chin 49:26

I love that. Sam, this was incredible. I thoroughly enjoyed our conversation. And I hope to have a second one sometime down down the line maybe as an update later on down in the year. For people listening what’s the best way to get in touch and in contact with with you. If you’re interested?

Sam Olawale 49:47

Just go to my YouTube I think just search Sam Olawale on YouTube. That’s S A M. O LAWALE. For those of you who don’t know how to spell Nigerian names, but for But yeah, just just go on YouTube man or, you know, go to again digitalsupersystems.com digitalsupersystems.com to get all the stuff for the for the vote and the free access to the systems and stuff and yeah just yeah just just enjoy the ride man I’m enjoying it and there’s gonna be lots lots more to come from from my side in the next couple of years so hopefully I can add as much value to everybody as possible.

Joshua Chin 50:22

I’m looking forward to it. And I’m sure people listening are to go to chronos.agency/podcast for the latest episodes and latest show notes. Thank you for joining us, and I’ll see you in the next one.

Outro 50:41

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