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Growing Your eCommerce Brand With Google Ads With Brett Curry, CEO of OMG Commerce

Brett Curry

Brett Curry is the CEO of OMG Commerce, an ecommerce marketing agency and a Google Premier Partner. They run Google ads, YouTube ads, and Amazon management for some of the most successful and popular brands in the direct-to-consumer and ecommerce space.

Brett is a sought-after online marketer and ecommerce strategist, and speaker. He is the host of the eCommerce Evolution Podcast, a podcast that dives deep into fresh interviews with merchants, vendors, and experts in the ecommerce industry.

Here’s a glimpse of what you’ll learn:

  • [4:42] What keeps Brett Curry going after 17 years in the ecommerce industry?
  • [9:21] Brett talks about the impending end of cookies
  • [11:15] Will the end of third-party data tracking through cookies impact Google ads?
  • [14:14] How wide is the gap between existing direct-to-consumer brands and newcomers?
  • [16:47] The role of creatives for success on YouTube
  • [21:44] What’s your Google shopping strategy?
  • [25:48] Barrier to scaling Google Shopping ads and the workaround
  • [28:08] Planning for your campaign outcomes the right way
  • [35:05] Brett talks about how his beliefs and philosophies have changed as an entrepreneur

In this episode…

Has your ecommerce brand been successful using Google ads? What is your Google shopping strategy, and how do you work around the barrier to scaling?

Despite the impending end to using cookies to collect customer data for retargeting, Google will still have access to a lot of first-party data to power its ads. Unfortunately, many ecommerce brands grapple to maximize the use of Google ads for various reasons. If you want to change that and make the most out of your omnichannel marketing, this episode is packed with top-tier information.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of OMG Commerce, Brett Curry. They discuss the challenges and barriers to scaling Google ads, how ecommerce brands can take advantage of various Google ads channels, the role of creatives for success on YouTube, and more.

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Hey, guys, it’s Josh Chin here. I’m the Host of the eCommerce Profits Podcast, where we feature top experts and entrepreneurs in the ecommerce Industry, and go behind the scenes of the struggles and successes of growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecom brand that is ready to scale and to double your customer lifetime value true owned marketing. Chronos is your company, we’ve helped hundreds of brands scale profits with email, SMS, and mobile push, we’re getting an average of 3500% ROI from our efforts. We’ve worked with brands like Truly Beauty, The Oodi, Dr. Livengood and many more. Our next step is to email us at Sales@Chronos.agency, or you can go to Chronos.Agency to learn more. Before introducing today’s guests, I want to give a big thank you to Geek Out that’s Geekoutedu.com Go check out a website and one of the best marketing events in 2021 that I’ve had the pleasure and privilege of being a part of as both as a sponsor and a speaker. It’s an incredible, highly curated event that is meant for operators in the Econ and Facebook ads industry. Go check them out, Geekoutedu.com for more details. Today’s guest is none other than Brett Curry. Brett is an OG in the ecommerce Industry. One of the guys I look up to when I first started my business back in 2017. Brett, I know I haven’t mentioned that before, but I’ve been following your stuff for a long time. Also, Brett is an online marketer, and ecom Strategist and Speaker. But first and foremost, he is an entrepreneur. He’s the CEO of OMG Commerce, a, an ecommerce marketing agency and a Google Premier partner. They run Google ads, and YouTube ads and Amazon management for some of the most successful and popular brands in the D to C and ecom space. And in fact, not many people notice. But Ezra only works with One Agency for all his brands, he only works with a single agency, no other agency does any of his work. And that’s OMG Commerce. And the eCommerce EvolutionPodcast is an incredible podcast very, very popular. dives deep into fresh interviews with both merchants and vendors and experts in the ecom industry. on what’s new and what’s up and coming in the space. A big fan of the show. And Brett is a myth. You can consider consider yourself a Midwestern guy.

Brett Curry 3:17

Yeah, so born and raised in the Midwest, born in Kansas City, but really grew up and still live in Springfield, Missouri. Yeah, I’m a Midwest guy. Yeah, for sure.

Joshua Chin 3:26

And eight kids. 8 kids.

Brett Curry 3:28

Yeah, that was not the plan initially, but we have eight kiddos ranging from 19 and a half to five. And it’s pure chaos, but it’s beautiful as well. And we love it

Joshua Chin 3:38

I love that. Let’s let’s dive into let’s dive the the conversation. Brett. What? What? You know, when when people ask you for an intro, that typically takes a long time because you’ve been in the scene since 2003 2003.

Brett Curry 3:58

That’s like an old guy. Sometimes, you know, some feel young on the inside. But men have been doing this a while.

Joshua Chin 4:04

Yeah, you’re doing it all the time. Now, here. Here’s a different way of I guess asking the same question. What? What keeps you excited over the years? And what keeps you going? Because at some point, I just from an outsider’s point of view. It can seem like Well, obviously third, how many years 17-18 years is a really, really long time for anyone, let alone in the Ecom and visual space where things move so quickly. What are the key milestones that that you’ve experienced over your your years?

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