Eymel Daniel

Eymel Daniel (Dan) is a Co-founder at ForChics, a direct-to-consumer (DTC) beauty brand that creates thoughtful solutions for the modern beauty consumer. With Dan at the helm, ForChics has generated multiple eight figures in revenue over the past three years.

Dan is also the Founder of Sudiyo, the unique ecommerce creative agency behind a lot of the success at ForChics. Sudiyo is a tech-enabled, creative marketing agency that solves significant challenges, streamlines processes, drives efficiencies, and bridges the gap between performance creatives and brands of the future. They specialize in creating high converting ad creatives at scale.

Here’s a glimpse of what you’ll learn:

  • [2:52] How Eymel Daniel (Dan) got into the ecommerce business world and founded ForChics
  • [9:42] The secret behind ForChics successful creatives
  • [17:54] Dan reveals the type of creatives that work at each stage of the sales funnel
  • [21:03] What you don’t know about high converting quality creatives
  • [28:38] Preparing for a cookies-free world and what makes successful DTC brands stand out

In this episode…

Successful direct-to-consumer brands share three basic things: product-market fit, high creative production, and consistent optimizations. Unfortunately, consistent, high-quality creative production at scale is a recurring pain point for many growth-phase ecommerce brands because it is time-consuming, expensive, and not guaranteed to generate ROI every time.

What if there is a cost-effective way to churn out impeccable creatives with measurable and repeatable results? The beauty brand ForChics figured it out, and they have since scaled past 8-figures through consistent ad creatives that repeatedly deliver. Want to find out the secret to its success and how you can duplicate it instantly?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of Sudiyo and Co-founder of ForChics, Eymel Daniel (Dan). They discuss the secret behind successful ad creatives, the type of creatives that work for each sales funnel stage, what you didn’t know about high converting quality creatives, and more.

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Sudiyo. Sudiyo is an ecommerce creative agency specializing in creating high converting ad creatives at scale that works for you. 

If you spend more than $10,000 a month on paid advertising for your ecommerce brand, and you’d like to scale your brand profitably, then you need high-frequency creatives testing that’s not just average but is backed by battle-tested frameworks to maximize your return on ad spend. 

Go to Sudiyo.com or schedule a call and check out their sample creatives and get up to $1,000 off your first month. 

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Hey guys, Josh Chin here, I’m the host of the eCommerce Profits Podcast where we feature top experts and entrepreneurs in the ecommerce Industry. And we go behind the scenes of the struggles and successes and growing a brand. Now this episode is brought to you by Sudiyo. Sudiyo is an ecommerce creative agency specializing in creating high converting ad creatives at scale that work for you. If you spend more than $10,000 a month on paid advertising for your ecommerce brand, and you’d like to scale your brand profitably, then you need high frequency creatives testing does not just run in the mill, but backed by battle tested frameworks to maximize your return on adspend. So go to Sudiyo.com that’s Sudiyo.com to check out their sample creatives, what their would have done and get up to 1000 bucks off your first month, while capacity loss. And today’s guest is none other than none other than the Founder of Sudiyo himself. Eymel Daniel, we call him Dan. And Dan has been a has been a friend and a client of my company, my my agency Chronos for a long time now. He is the Co-founder of ForChics a direct to consumer beauty brand has generated multiple eight figures in revenue over the past three years. And now he’s also the founder of Sudiyo the amazing ecommerce creative agency that’s behind a lot of the success of ForChics and today’s is your Dan is here to share, spill the beans on the secrets and the what makes for shakes. so successful. Dan, welcome to the show.

Eymel Daniel 2:07

Thank you so much. I’m excited to be here and talk about creative. And it’s it’s a good it’s a good spot to be when it comes to credit right now, especially right now.

Joshua Chin 2:19

Yeah, I wonder percent agree, Dan. And, you know, this is a really special episode because Dan rarely shows himself online. And even though he’s so successful in in the ecommerce world, you never, I’ve never seen you post anything on social media and you’re really active. And we talked a little bit about this before we hit record. Tell us a little bit with your background. How you got started in ecommerce a little bit about your brand ForChics and your your success and what what you’ve done so far.

Eymel Daniel 2:52

Yeah, for sure. Um, yeah, I mean, I’m based in Malaysia and Malaysia, it’s, it’s besides Singapore for i When anyone says wondering, it’s a it’s a kind of a third world country where you probably are familiar with Philippine as well. And that’s, there are good things and bad things about that. It’s, it’s amazing for, for me to be to get myself into the ecommerce Industry, being in a third world country, where I mean with Joshua as well. He’s actually from here as well. And I think I’m am I’m always been passionate about marketing, since the start. Even with college, I have been selling a lot of things locally here, burger, sauce, burger, handphones, gadgets, whatever it is, you name it, I probably have sold it before. And I think like, things started to change for me. When Instagram started to cup, it was I think 2015 where I started selling things online, not online. It’s just Instagram as a platform, where I asked that I just use hashtags to just sell my products and turns out I could make 100 bucks a week by just using hashtags. I sold clothing. A lot of things locally, and yeah, 100 bucks back then was a lot for us for college kid. Yeah, it was a lot. And but yeah, it wasn’t that long when hashtags are starting to get like, flooded with a lot of other brands as well. So that’s where I decided, okay, there there should be another way and I I started making niche pages. And by posting viral videos, I actually accumulated around a million I think it was 1.5 million followers with different different niches. So I got a pages with a mean sports, cars luxury, even with clothing fishing pages. So with that, I actually found a way of being creative when it comes to viral videos. I learned that it is actually something that I learned that I still am using Now, which is any viral video, shoot, start with a hook. So that’s where it’s been, like years years of practicing this stuff. So it’s really a good experience as well. And this is one problem I had back then it was so hard for me to monetize it. And I didn’t have any clue of pitch shadows or everything. But there have been like love a lot of brands been reaching out to me to just do some pitch shadows. And that’s when I started realized, there is this one brand that’s been dropshipping and have been reaching out to me multiple times. And that’s when I figured, okay, I might just as well start an ecommerce business. So this was more five years ago. And fast forward a year later, I wasn’t even breaking even it’s, I started selling with Julie’s and holdings, gadgets, all that stuff with which I have, I have, which I’ve had experience with selling it. But it wasn’t good. It wasn’t a problem solving. So that’s when I started selling, I think problem solving oriented products, and that’s when things started to like take off. And after that a year later, I had like subtractions and, and I figured out okay, we I should start selling different products with different real life problems and where my friends, my families, I just keep asking them what kind of problem did you have today? And finally, my girlfriend actually said she she she always had got lashes. So that’s why I’ve been sighs that I figured out looking for a solution for a short lashes. Lashes. Yeah, short lashes. And there’s so many I didn’t even know about that. And my girlfriend, even my family, my friends, Dennis doesn’t even know about lash serums. And I started selling it. And it was doing great. And it turns out to be one of the biggest brand that I own as of now with over 25 million in revenue. Every single since then we’ve been building more and more stuff after that. So yeah, it’s it’s really a great journey to ecommerce. Being in a terrible country. All the opportunities are definitely great. And I findwhenever things took off, of course, there’s a problem with payment processors being like the reason why I keep mentioning about being a third world countries that we have limited resources when it comes to payment processors, we don’t even have stripe here, no access to all that stuff. And yeah, I started to reach out to get a partner and we partner up and things started to take off after that.

Joshua Chin 7:45

Incredible, incredible. And that’s a really cool story. Because you started out as an entrepreneur, find ways to make money. And you know, we have a very similar story. I started out selling just random products and on eBay. Yeah, it wasn’t even drop shipping. I was arbitrage selling. So I was finding things on a discount on Amazon and and then Walmart calm and I sold them on full price on eBay. So I mean a little bit of a margin. Yeah, like but like you I realized I wasn’t solving any problem, because there was zero value add in what I was doing. And I started looking for things that I could add value to and I ended up starting. Yes. That’s That’s incredible. So you let the pack with with ForChics. And one of the things that really stood out and we actually had this conversation a couple of months back when my co founder Lewis found a copycat store a copycat business that was basically ripping off your creatives from ForChics and using it as their own and kind of just photoshopping some elbows. Which is, which is a problem. But it goes to show that because you’re leading the pack, you see a lot of copycats, and I guess in some way, imitation is the best form of flattery.

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