Jeremy Gillespie is the CEO and Founder at Built To Scale. This done-for-you growth agency helps companies increase awareness, acquire customers, and scale their businesses without the overhead of a marketing department.
Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends $3-5 million per month on YouTube ads alone.
Here’s a glimpse of what you’ll learn:
- [1:52] How Jeremy Gillespie became an agency owner
- [3:21] Jeremy talks about how media selling platforms like Facebook and Google have changed in the last six years
- [05:16] How to know if your brand will perform well on YouTube
- [08:15] The actual price of a successful YouTube ad
- [15:40] How to test your video ad creative and optimization best practices
- [17:18] Sequencing your media buying to scale
- [21:19] What you should ask before working with an agency
- [24:32] Jeremy’s favorite products and brands
- [29:26] The power of landing pages and conversion rate optimization
In this episode…
YouTube ads are not the cheapest, but they can become a cash cow for your brand if done right. The first thing to consider is if YouTube ads fit your ecommerce brand, and if so, how do you maximize them profitably.
Unfortunately, not many brands know how to convert traffic from YouTube ads. Many overtly focus on their ad creative, paying less attention to the other crucial pieces: landing pages and conversion rate optimization. If you’re trying to make the most of your video ad spend and how to leverage YouTube for your ecommerce brand, this episode is for you.
On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the and Founder at Built To Scale, Jeremy Gillespie. They discuss how to know if YouTube ads fit your ecommerce brand, understand the metrics to go after, set up your conversion funnel, and lots more!
Resources Mentioned in this episode
Sponsor for this episode
This episode is brought to you by Chronos Agency.
If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!
Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.
Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.
Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce industry and take an in-depth look at the struggles and successes in growing ecommerce brands profitably.
Joshua Chin 0:21
Josh Chin here, I’m the host of the eCommerce Profits Podcast where we feature top experts and shakers in the ecommerce industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecommerce brand is ready to scale and double your customer lifetime value through retention marketing Chronos is your company, we’ve helped hundreds of brands skill profits with email, SMS, and mobile push marketing, or getting an average of 3500% ROI from our efforts. We’ve worked with brands like Truly Beauty, the Oodi, Ali skin and many more. The next step is to email us at [email protected], or you can go to Chronos.Agency to learn more. Today’s guest is Jeremy Gillespie, he’s the CEO and Founder at Built To Scale, a done-for-you growth agency that helps businesses, increase awareness, acquire customers, and scale your company without the overhead of a marketing department. Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends 3 to $5 million per month on YouTube ads alone. And that’s all we diving deeper into today. Jeremy, welcome to the show.
Jeremy Gillespie 1:38
Awesome, thanks for having me. Super excited to be here.
Joshua Chin 1:42
Let’s get into your background. First and foremost, how do you end up in the agency space in working with tons of really cool, interesting ecommerce brands in the
Jeremy Gillespie 1:52
space? Yeah, I mean, I think like, like most people, there’s there’s never a kind of a straight path to where you’re currently at. For me, you know, my marketing background. I’ve been advertising doing paid advertising for 12 years now. But that started in b2b SaaS. So I was going back to school for my MBA and I took a marketing job at a startup in Pittsburgh, Pennsylvania, which is where I’m where I’m from. And so, you know, from there, I really just started to kind of hone in build in my marketing chops, which were certainly paid ads, but a lot more in the growth, marketing, so touched kind of a bunch of different pieces of the business. And from there, I ended up in, in San Francisco, where I’m currently at helping companies like LinkedIn, build out their paid ads strategy. And from there, about four years ago, I was like, You know what, I’m going to go out, and I’m going to do this for myself, and I’m going to help a number of other businesses. And here we are kind of four years later, and it’s been a super fun ride.
Joshua Chin 3:00
It’s incredible. And at the what, what, what has changed from the time when you you were building that strategy for for a company like LinkedIn? And today, what has shifted in the in the landscape between YouTube, Facebook and Google, I guess a big victory in
Jeremy Gillespie 3:21
econ? Yeah. That’s a that’s a super, super great question. I think, for me, the biggest thing, you know, and you know, I think it’s the platform’s but also, just my growth as a marketer, where a lot of my you know, when we go back 567 years, it was very, like, tactic and execution focused on like, how are you building out these campaigns very granular and strategic. And while there, there still is that that component, the algorithms are just a ton smarter than they were. And so our ability to kind of turn over and trust in feed them data, which is actually the, you know, a big point of the discussion today is like, you know, if you can feed these platforms, good data, your ability to to scale and get the results you want, is exponentially higher than, than if you feed them poor data. But going back, you know, six years, you didn’t have that ability to turn over these reins to these platforms. And that’s the that’s the exciting and scary part I think a lot of marketers are at right now.
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