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Quitting Corporate To Fulfill Your Entrepreneurial Dreams With Andrew Erickson

Andrew Erickson 4:35

Yeah, yeah. So So I so I start so let’s see here. I was started on Amazon like six seven years ago. And it I actually ended up first crafting my first product by hand literally like I went to the store bought a bunch of material and I went into there’s like a machine shop in this I live in San Diego, California. There’s a machine shop that’s kind of like a it’s kind of a gym where you pay a monthly membership. have access to equipment, but it’s got a workout equipment. It’s building equipment, wood and metal and 3d printers and other kind of like metal woodworking equipment right? yeah so I ended up making I honestly I just wanted to make stuff because I like it and I started building things and I thought okay if I can build a few the the membership is a little expensive it was like maybe 100 $150 a month so it’s like enough that I was like I can afford it but also it’s kind of expensive when you see if I can sell a few things on Etsy before I so I can kind of justify it a little bit, right yeah, the cost and of kind of striking out on something that worked out really well and ended up selling like 1000 pieces, which was done by yourself is like a lot like do I do my thing? Yeah, handmade? Yeah, so I end up hiring people the first 100 I made myself handcrafted every little piece drafted it on a computer and like freakin nailed it together myself and everything and then I ended up hiring people in San Diego and make it for me and I had a whole proper crew of people in my garage like packaging stuff and you know, like lots of lots of stuff going on for that that was kind of a big Christmas season. And that was when I that see that was on Etsy Yeah, yeah no I say 1000s I should I should I should step back on Etsy I sold about 300 from kind of that q4 time I my first business so it was still a lot but it was it was I shouldn’t say 1000s the beginning but yeah, two 300 pieces and then I placed I was like oh I should just get now I should order 1000s in China because it’s yeah way easier surprise it’s actually wait easier just to like give somebody $10,000 in China and have them do the work for you then they you build a weird little tiny factory Yeah, rented equipment and your tiny little condo in downtown San Diego

Joshua Chin 7:04

in Crow and honey and a traveling the world and you visited a ton of different countries in them yeah,

Andrew Erickson 7:11

so yeah, so let’s jump into that story. Okay, so started started building the brand started building the products and then we It was a hustle though it was it was a freakin hustle. It was a lot of work. I didn’t I didn’t pay myself for three years and you know you’re turning a profit and that was paying more in taxes and that was to myself the way the tax system your makes it so that it that’s just how it works here. It’s like frustrating. But there’s a cool tax hip tax tip tax hack I have for you later but built up the business and then eventually wanted to go full time but again didn’t take any salary for for two three years. And so I of course I you know, kind of building up to that point where I can have enough savings enough profit enough revenue enough light products that it’s not so like just jump off the diving you know, jump off the diving board not knowing if the waters but when I know if there’s water in the pool, right? I want to there’s a little bit of water in the pool, right jump right. And so the big motivation was my wife is a school teacher. She teaches title one school which title one means it’s a like, inner city kind of poor. Title wise refers to some legal code that they’re like they’re officially designated as really poor by the government as a title. That means got it really hard. A lot of you know I you know, you can sing sing the woes of of inner city kids all day. But she was teaching that I found it very rewarding, very, very rewarding to help all these kids. However, it’s very draining very, takes a lot out of you to to do that kind of teaching. And then she said, You know what, I think maybe I want to quit teaching. It’s too hard. And I said, you know, you’re really good at teaching. You really love it. You really you’ve liked it the last six years or just this one year is really bad. So why don’t we do something to make it easier, make it better make it take a break, move schools take do something if you want to say a teacher, right? But you went to school for it, you’ve always loved it. It’s just this year in particular, there’s you know, there’s lots of issues, whatever, let’s let’s maybe take a break. She said okay, like what kind of break Should we take? I said, Well, we could have kids, you know, because like we’re married and late 20s. And like we’re kind of wanting to have kids at some point like now’s maybe a good opportunity. And she said, I don’t know if I want to have kids yet. I said well, why Why? Why not? She said, Well, I want to do something big, crazy and audacious before I have kids before we have kids together. And I was like Oh, okay, I’m listening. I’m listening. Okay. I was like, What? And she said, Let’s travel for a while. Let’s let’s do I’ll take a sabbatical year. So sabbatical is like a break. You can as a public school teacher, one of the benefits you can take a

Joshua Chin 10:17

year long sabbatical.

Andrew Erickson 10:19

Yeah, well, okay. Yeah. So it’s unpaid, of course. Okay. No benefits, no pay, no, anything, the but they guarantee your job back when you come back this year, which is huge. Because then you can kind of like go do something knowing that you’re going to have that, that safety net and come back to that, that job that those benefits that pension, that whatever it is, right. And so I was like, let’s, let’s, you know, let’s do it. So we ended up. We’re talking, of course, these conversations happened over like a week. So it wasn’t this wasn’t like a, like an afternoon talk. Right? Yeah. And we decided, you know what, let’s do let’s do a fun summer in San Diego. Because San Diego is a very, like big, fun, fun city. Right. And then we’ll travel for eight months. We don’t know where yet. Maybe Southeast Asia, maybe Central America, Central South America. But it will come back after six, eight months. And then we’ll do the summer in San Diego again. Right. It sounds like a nice year, right? Yeah. And okay, cool. Let’s do it. Eight months. Yeah, that sounds good. And then I started reading about these long term, like these, like long term travel hacks. Yep. And I found this little tax loophole. This is for us citizens. I don’t know how many people are US citizens who listen to this. But but it’s a it’s might be something similar in your in your country, as well. There’s everyone has all the countries kind of have their own little take on all these little rules, right? Yeah. If you travel for 12 months, for 11 months, really called the 330 day rule, 330 330 day rule, okay? If you travel for 330 days, inside of a year, right, so 330 out of 365. I’m gonna start anytime you want come August, February, whatever, right? You don’t have to pay taxes, 000 taxes, and then to the US government. And then if you try, if you live in any one country for less than 30 days, every country is different. But 30 days is all you always get 30 days for free. Right? Every country has a little tweak on it. Some are six months, some are 90 days, some are 31 days, right? If you live anywhere for less than 30 days, you’re a tourist, you don’t pay income tax when you’re a tourist. All superduper legal, I had three accountants look over my plan, and and a proper lawyer, look over my full plan. See, here’s the deal. Here’s the thing, here’s the tax code, here’s the whatever. And they all said yes, yes, you can do it. Also, by the way, I’m not an accountant or a lawyer. So don’t take my advice. This is only this is my personal story. My advice to you. Yes. There’s lots of liability issues in United States while talking about like giving legal advice. I’m not doing that. And, uh, we traveled, we ended up going to 32 countries inside of 12 months. That’s crazy. That’s tax free. Tax Free.

Joshua Chin 13:23

Yeah. Um, and at the same time, you’re building your Amazon business?

Andrew Erickson 13:29

Yes. Yeah. So So guess what, when you sell stuff on the internet, you don’t have to be in a certain place, you can go anywhere you want to be. And you can go places where the cost of living is much lower. And you can live a relatively lavish lifestyle in a nice Villa taking taxis having you know, food delivered to you having you know, kind of this like this sort of nice lifestyle really nice, you know, kind of do whatever you want, whenever you want with whomever you want lifestyle, especially when you go to a low cost of living area and, and you can still run your business doing that.

Joshua Chin 14:12

That’s incredible. And what were some of your favorite destination destinations in the 30 over countries?

Andrew Erickson 14:19

You’ve been to? I never made it to Singapore. So So unfortunately, I would say Singapore since you’re based in Singapore, right if I never made it there, unfortunately.

Joshua Chin 14:31

Singapore is definitely not a low cost country by any means. But But yeah, it’s great place to visit.

Andrew Erickson 14:39

I love Taiwan. I was shocked at how much I loved Taiwan. Just really clean really nice people really very, very different from what I’m used to the United States. Yeah, really has that like, you know, very Eastern, you know, culture, but but it’s still like It’s it’s modern, and Eastern. And the food is just like amazing and so different than America. And the people are so nice and it’s so clean. I just love Taiwan.

Joshua Chin 15:10

What were some of your learnings or takeaways, takeaways from kind of being in the corporate? How many years? Were you in the corporate world?

Unknown Speaker 15:21

Um, the next six, so

Joshua Chin 15:26

yes, six ish. And you’ve been building your business for six ish as well. About six years? Yeah. Yeah, big milestone, given that you have about the same years of experience in both sides of the coin, both sides of the world, which very few entrepreneurs actually have. What are the key differences? the good, the bad, the ugly, of being an entrepreneur, and then having lifestyle like yours?

Andrew Erickson 15:53

Yeah. So So what are the the two things? The two core differences? That’s a great question. Actually, I never been asked that question. So the two core differences. The corporate world is boring, and stable, boring, and many people enjoy stability. And it’s great. In you know, stability, helps you pay mortgages, stability, helps you raise kids stability helps you what, you know, plant root plant roots in your community. So that’s good. That’s good, right? Boring. Great. And then, and so entrepreneurship is complete opposite. Again, you can remove those roots, that assuming your location independent, you can remove those roots a little bit, although I still live in San Diego and love it, love it. I have lots of roots here, lots of friends and stuff. You can also have roots. But entrepreneurship is a roller coaster. You have really have ups and downs. And you know, the the elation you get from making a big sale or getting through a big Christmas season or seeing that, that 40% year over year growth, like the thrill you get from that is just incredible. But then, and I feel it every time I’m pretty, pretty even keel pretty, pretty mild mannered person. I get like this excitement on Tuesday when we review the p&l. And then I and then I get this dread on Thursday when I get the stupid bill for the container or the listing gets pulled down or the the the employee leaves or or whatever it is. There’s just like this. Ooh, up and down. Oh, yeah, I have to say, yes, it’s a roller coaster. But just ride roller coasters, you should just they go up and they go down. And that’s part of the advantage of them. Right? Because otherwise, you’re just like in a car crash or boring. rollercoaster went up and down. The only people who get hurt on roller coasters are the ones who get out halfway. Oh,

Joshua Chin 17:58

that’s a great analogy.

Andrew Erickson 18:00

I love it as long as you if you just enjoy the ups and downs, strapped in, hold on tight. Enjoy the ride. Otherwise, and wait, wait till it’s done. Wait till otherwise you’ll get hurt if you jump off halfway.

Joshua Chin 18:16

I got one more for you. So this is something I’ve heard quite quite recently actually. And the the metaphor, the analogy of entrepreneurship being a being like a roller coaster right? is it’s true. And what’s even more true is that people get on the right to enjoy the right for the right sake and not for its destination. Yeah, I love that. Not to yeah not not wait for it’s And so yeah, I guess learn to enjoy the journey the ups and the downs and the loops and, and all the craziness that comes with it.

Andrew Erickson 18:56

Sometimes you’re upside down right Loop The Loop, you gotta hold on. So the ups and downs again, so if you just should try to enjoy it. It’s scary though. It’s still hard. So like it’s it’s okay, if it’s a struggle if it’s hard. If it’s scary. It can be in accounts socks, and sometimes you maybe you get on the smaller roller coaster and it’s a really big one right? So that’s a big one. The second one is the the no guarantee on income, which again goes two ways, right? Yeah, I found and for me so far it’s been the good one. Right? The good the good way right. So far, but there’s always ups and downs, right? But the thing I found I struggled with is when I was in the corporate world. I would do as hard as I can work as hard as I can try to network. Try to give As much value I try to deliver, try to come in early and stay late and do everything I could. And I and you get rewarded for that kind of you get, you get your bonus. And the bonus is maybe like $5,000, the, you know, 510 $1,000 at the end of the year, right, but kind of everyone gets at least 3000 or 5000, at least in the corporate world I was in, everyone kind of gets a three to 5000. If you’re doing really good, doing like a five to $10,000 bonus, and I’m like doing the math, I’m like, Well, wait a minute, I put in an extra 10 or 15 hours a week, last year. And my bonus was basically $5,000 more. I’m doing the math, I’m like, Wait 10 times, you know, 10 to 15 times 50 weeks a year. 500 hours at 5000. That’s $10 an hour. Is that right? or? Yeah, $10 an hour? And and I’m like, not? No, those are the hardest hour, like the late hours and the early hours. And the longer those are those are the hardest hours. That sucks. Yeah. And so when I went to the you know, to ask my boss for a raise or this or that you have to just like go in and ask and I asked a lot. So they always show up more often said no. But then they decided to have wine, it’s Oh, because your market rate, your your commodity. Your your skill set is here. Your levels of your your your education is here, your skill set is here. You’re okay, we can bump you up an extra $1,000 a year but we’re not you’re not going to get extra 10,000 an extra 20,000 or 60,000 or $200,000 a year. Business no one says that. No one says oh, I’ve I’ve I’ve decided that your salary should be lower. No one says that. And it isn’t. Yeah. Right. So you have that potential for a much higher salary. Which, for me, again, the ups and downs of the roller coaster. I enjoy that I love I love having the upside there.

Joshua Chin 22:00

The high higher variance, higher rewards, higher risk and rewards. Yep. Yep. And Andrew, when you start your podcast design con podcast when I started Oh, actually I started it while I was on the road traveling around. And why why do you start the podcast?

Andrew Erickson 22:23

I just love talking about. I just love talking shop. I love talking about Amazon. I love talking about growing businesses. I love talking about how to get started. I love talking about how to grow a business. We focus on six figure we focus on six figure and seven figure Amazon sellers, but still have a lot of like outside of Amazon content to us like talking about it. Just you know, just I just really enjoyed it. I figured like podcast is like a fun way to meet people. It is also Yeah, this is this is a great example right here. I met you john gray level. Yeah, yeah. And you got a little bit more social, or not social, but like, like, we call it, um, credit in the community. I always loved communities, you know, having groups of people that we can all come together and do things together and just just enjoy each other’s presences but also also learn from each other right to get a lot of the point where,

Joshua Chin 23:23

yeah, it’s it’s it’s big, um, who are some of the most interesting guests that you’ve had on the show?

Andrew Erickson 23:32

Um, the actually the one that I got really good response from my wife coming on this show. She She told some stories about me. And then also she talked about traveling, right. So that was kind of like, that’s, that was kind of people I got, like, that was the most comments I got from anybody. You know, so like, that one was kind of a fluke, though or not. I mean, it was it was a great interview, but like that was that’s like a special interview right? In terms of like the best kind of my number one interview, I think is with Justin Dyson. Justin Dyson has this incredible story where he he was in college for a year or two and trying to I think is pursuing I think he’s pursuing engineering degree or like, maybe it wasn’t a coding bootcamp or so he was in some using some sort of like, kind of technical thing, right in like at that much. And then his wife got pregnant. He was only 20 at the time he got pregnant. And so they he had to quit school to take care of the baby, right to make an income and stuff. And so he ended up doing a few things and then kind of stumbling into Amazon and then first part it was a fail, but then he ended up like hitting it hard. And he was in the baby niche based on his baby, right? And then they grew the business and just has this methodical Justin’s just so smart. methodical, like, stick to itiveness. Right? Yeah, build up the business. And then he recently exited for a multi seven figure exit meeting. Yeah. And then he celebrated his 30th birthday, like a month after he exited. So all that, like 20 to 30 right? Yeah. And so now he actually I’m inside the Titan network which is a mastermind for for econ private label sellers. And he’s, he’s one of the coaches with me and I just Justin Dyson is like my one of my heroes. I want to be him when I grow up, even though he’s like a year younger than

Joshua Chin 25:40

I love that. That’s, that’s a good one. Um, well talk talking about strategies and tactics. We spoke a little bit before hitting record. sc we have a lot of Shopify brand owners listening to this show, and a lot of people in my network and our clients as well. Getting started an Etsy it seems like a black box. That us I’m not too clear about what’s happening there. And I don’t think a lot of people are really talking about that seeming

Andrew Erickson 26:14

potential sales channel. Who’s it for? Yeah, you know, what’s the process? Yeah. And you know, it’s interesting, I just gave a talk on this. So Etsy is near and dear to my heart. And just just in case somebody know, Etsy is an E t s y Comm. It’s I think most of you have heard about it in the eCommerce space, but it’s like, it’s originally for handmade products. That’s kind of the it was kind of like your, your aunt who knits would make like a hat and sell it on there. Right. Like a little special cap, right? I know. The first time I heard about Etsy was a big thing. Like 10 or 15 years ago, I used to live in Colorado, which really cold. And you people would knit these hats and put like a like a, like a snow cap. Right. And you don’t have snow in Singapore, right? No,

Joshua Chin 26:59

not even close.

In here and all year long. But

Andrew Erickson 27:06

those of us who live in Colt who have lived in cold climates, you have a cap, that’s new yarn, right? And it was like a hot it was a hot product for like 1015 years ago. Okay, the cap had a beard. Like, kind of built into it. Oh, okay. So it’s like a yarn beard. Right? It’s just silly. It’s just silly, because actually, it’s functional because it warms your face. But it’s also just kind of silly, because like, especially when like a girl wears it, right. She has her cap on and then has the beard. It’s just kind of funny, right? That was a hot, hot, hot thing on Etsy. And so people like hand knit those things, you can custom order to them. And they’re relatively affordable, because kind of like some lady in her, you know, in her living room making it right. Yeah, that’s how it started out. That’s how it started out. Right. And it’s still like that, and a lot of ways. But Etsy went public a couple years ago. It is Yeah, they’re a big company. Now. They’re really big. Now not nearly as big as Amazon, not nearly as big as as walmart.com, stuff like that. But they they loosen their rules quite a bit. That’s a big thing I found with a lot of private label people. They don’t know that actually, they are likely, it is likely that they actually probably can sell on Etsy.

Joshua Chin 28:22

Let me pull up, pull up my notes, just so I don’t misspeak on this on exactly how to set up. And while you do that, at Etsy is a huge platform. They have what four or 500 million unique visits per month. And I think they’re pre internationalized as well. Based on what I’m seeing on similar web, about 60% of their traffic comes from the US. And the rest of which come from pretty much all over the world. So including Singapore. So yeah, it’s a big big

Andrew Erickson 29:00

website. Yeah, it’s it’s so Amazon doesn’t publish the revenue, they generate it from amazon.com. Because they also have the AWS right, though they have the server thingies. So we don’t know exactly how much money they make. But as far as most people think about half the revenue comes from amazon.com. And so that means that they are making about $200 billion revenue on Amazon. etsy last year made $5 billion. So in comparison, it’s about two to 3% the size of Amazon. Yeah. Which again, Amazon is ginormous. So being 2%. The size of Amazon is actually really big. And then also the big thing too, though, is that that’s overall but in your niche, it actually might be 10 times that size. If you’re in arts and crafts, if you’re in home organization, if you’re in pets, if you’re in office supplies, if you’re in apparel, a lot of these things are are especially Especially custom custom design apparel like the the print on demand stuff is huge on Etsy. those spaces are a lot bigger than that, that average 2% right now, some niches don’t work very well, like you don’t really you don’t buy like cleaning supplies on Etsy, right? Yeah. Or like a, like a plastic workout, pull up bar, you know, like some of the some of the stuff just doesn’t work on Etsy, right. But those niches that do sell on Etsy, and for those private labels who are, are in that space, the big thing, you you are considered handmade this is this is the killer one. If you’re taking notes at home, write this one down. You are considered Can’t you are considered handmade, and therefore eligible for Etsy if you make a custom design, Uh, huh. Anything custom? Okay. Now, what doesn’t count as custom branding and packaging does not count as custom design. Okay, so if you take something that already exists, and put it into a new box, that doesn’t yet doesn’t count. So also cutting, cutting, which like, like combining things together in a box, so you take like a back scratcher and a hair comb and put it in the same box. That’s that’s not considered new, a new design, that’s just, that’s just a new combo, right? And then generally, dropshippers, and wholesalers usually don’t work well on Etsy. So that’s who doesn’t, however, who can sell is anybody with a new design? You can mass produce it, though, that’s the key to a lot of the private label models is that most of its mass produced, right? Or at least my understanding of at least the spaces I’m in mostly designs mass produced, and then you know, sold online, right? So mass productions totally fine. The only thing you have to do on Etsy is you have to declare where it’s from. You have to show how it was designed, or kind of how and who was designed it, how it’s built, why it’s built that way. And then just just to clarify, it’s all they’re all about transparency. They’re huge print on demand to mentioned earlier. So any type of like custom design on shirts or on canvas bags or or, you know, coffee mugs, whatever it is, all that stuff is huge on Etsy. And yeah, so all these things that can be made from machines, if you think handmade would mean literally someone sitting there and like

Joshua Chin 32:32

sewing right piece by piece. Yeah,

Andrew Erickson 32:34

yeah, but no, they can be made by machines as long as design is new and unique.

Joshua Chin 32:39

As long as the design is new and unique. That’s interesting, cuz I’m looking at the the categories on Etsy, and I’m seeing things that are pretty huge. And on Shopify, like skincare haircare, your accessories, makeup and cosmetics. Like you mentioned, apparel. Pretty much all the major categories that you see on Shopify are available on Etsy as well. That’s really interesting.

Andrew Erickson 33:08

Yeah, you know, so I actually didn’t look into that’s a good question. I’m a new formula for, for supplements or for beauty. Yeah, I would guess that would be TLS compliant Terms of Service compliant? I don’t know, though. But, but I mean, it’s new and custom. So I would expect that to be eligible.

Joshua Chin 33:33

Definitely worth worth a look at see up aside from from Dad, what so I understand that Andrew, you have a brand that you have a number of brands, you have a couple of Amazon brands, you’re also building brands outside of Amazon, correct me if I’m wrong? Um, what what have you seen are some of the mistakes that non Amazon sellers make when they try to bring their brand onto Amazon and build, you know, kind of a new sales channel for your business? Great question.

Unknown Speaker 34:07


Unknown Speaker 34:09


Andrew Erickson 34:12

it’s, it’s tricky. They’re pretty different, unfortunately. Right? The big thing is positioning. So if you have a product that sells well on your site, and you have that avatar, who you can talk to them communicate with you understand them really well. Often you can kind of like upsell, cross sale and and remarket to them, right. My understanding is that that’s kind of the majority, like a large chunk is like giving, you know, kind of gaining traffic and then and then remarketing to them, right. Yeah. Unfortunately, you can’t do that on Amazon. You really can’t remark it. There’s some ways you can like do this and that and you can, you can pull it out. You can. You can have some inserts, there’s a bunch of different ways you can But Amazon kind of kind of against the rules on Amazon. So that’s really tricky. But so So unfortunately, strategy doesn’t work. So what does work is positioning yourself inside the market. And ranking for keywords on Amazon search, you have to if you type, there’s ways to do like we call reverse Aysen search, which is biting might be getting too technical, but like the you there’s a way you can take your competitors, put them into a tool, and then pull out the keywords they’re ranking for. And then you can put those in your listing, you can also launch to them, you can you can you can target those keywords and you did a certain launch technique. And then then you’ll rank for those keywords. And that’s really where you get is that that organic rank on Amazon is really where all that’s number one number, right? Yeah. But if you’re going to rank How do you position yourself like because because yoga mats are really, really competitive. Exactly. But you’re hyper niche yoga mats for middle aged women with cats? I don’t know, something like that, like very hyper. Okay, that might be a keyword that you can focus on.

Joshua Chin 36:07

Right? And how do you begin to start kind of the research process around keywords that you can position your product for?

Andrew Erickson 36:15

Yeah, I use a tool called helium 10. It’s kind of like the standard, standard tool inside of the Amazon space. It’s really, really powerful. If you want you can use my coupon code, it’s just for my podcast is Zon Con 10 will get you 10% off for the rest of your life. no cost to course, or reduced costs, I should say. Great tool. It’s it’s really like the industry standard for the for Amazon seller for anybody who’s on the Amazon space. And it’s like crazy cheap, it’s like 40 bucks or 30 bucks a month or something for kind of the arts freemium, right? You get the first like 10 searches for free or whatever. And then the first tier is really affordable. So if you’re just thinking about just try it out, it’s like crazy. Crazy good. Right. So that was the How do you find keywords? Realistically? Was that the question? So what? So there’s this thing called reverse Azan search? And what that is, and asen, acent gingell technical terms to make sure everyone understands all the all the all the technical terms. So asen has a unique code, the special ID for each listing, every single listing, Amazon has an asen. Right? asen? Is Amazon specific? I don’t know, whatever. It’s something something identified

Joshua Chin 37:33

as to be.

Andrew Erickson 37:35

But isn’t, you just put that if that isn’t that unique? Id put it into the helium 10 tool. I call it’s called Cerebro is there like the tool inside of their toolset, put it in there. And it just tells you every single keyword they’re ranking for. Hmm. And then it tells you where their rank to. Right and you can also put you can put up to 10 inside the tool. So Greg, your 10 competitors, and these are direct campaigns, the ones that are like, these are like your these are the guys you’re like neck and neck with right? Yeah. It couldn’t be me, it’s only three mates two, maybe it’s 100, you only put 10 in there after 10. Right. And he’s look at all the keywords that they’re all ranking for. And those are the keywords that you pick as well. And sometimes you can find a little gem where maybe only two of them are ranking for a keyword that that’s really relevant. But is it’s really relevant, which means they should they should be ranking for it. But they’re not. Right? There’s good search volume, helium 10 also tells you the search volume. And then you can target that keyword and you can become number one, or at least top three in that in that keyword space. And then that’s a great way to get extra sales that then you’re kind of like that you’re not in such a competitive term. Yeah, and of course, you can do that times 1000 find all the right words that are kind of like medium competition and target those ones.

Joshua Chin 38:58

Andrew, that was amazing. That was that was a muscle class and alone. I’m sure there’s a lot more than just that. But uh, if people are interested to learn more about Amazon and to connect with you, where should they go to

Andrew Erickson 39:14

your Oh, and you know, I forgot another thing about Etsy to before before we Yeah, yeah. So there’s a tool that just came out called the Betsy with some beat best of Etsy. Betsy. Okay, spy, right. It’s on the Chrome Store, just type in Betsy so that Etsy will be in front right. And there’s a chrome tool that shows you all the sales volume on Etsy so as you like last sold volume, last sold date and the reviews and stuff like that. So if you want to check it out, you can at least kind of see how much volume there is and your niche. But check it out on the Chrome source free. Helium 10 is great. And then my podcast is a great way to want to hear more stuff like this. The Amazon conversations podcast, we shorten that down to the zone. On podcasts, and we just talked about building brands building want to sell basically an interview like this every week. And then I’m also inside the Titan mastermind, which is a space for a leading Amazon sellers. And we have meetings every week to basically talk about this, this kind of stuff, right? The tactical stuff every every week.

Joshua Chin 40:23

Beautiful. Andrew, thank you so much for being on the show. Appreciate it. Thank you, Josh. I really appreciate it. This is fun.

Outro 40:31

Thanks for listening to the eCommerce Profits Podcast. We’ll see you again next time and be sure to click subscribe to get notified of future episodes.

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