Salena Knight 12:17
The product we got from America, they were called Planet wise, wet bags. I actually still so it’s been 15 years, I still use those bags. So they are beautiful fabric on the outside, but they’re waterproof on the inside. So we sold them for the baby store. We saw reusable nappies. So they were great when you’re out and about to put your dirty nappies in. Yeah, but I now put my laptop in one when I travel to make sure that it’s now waterproof. Yeah, we use them for swimmers shampoo and conditioner. Like we could sell those things to anyone. And in fact, we tried to become the two of us tried to go into business to become the distributor in Australia, because we were so passionate about it, but they just weren’t interested. But if I can kind of give you a like a segue from that product, about how we’re changing topics here, hope you can come with me on the job and go for Yeah, go for it. So those bags used to and I don’t have the numbers if I get if I’ve said this before, and I say it slightly wrong. I don’t have the exact numbers in my head. But it was something along the lines of in America, the bags retailed for I think they were 2499. And we used to only get a 30% discount. So realistically, with our exchange rate, we were actually paying about 2499 for them, plus shipping plus import tax. And I think we worked out they were something like either 27 or $29 landed to get them into our store. And then, so we would sell them for 3999, which is still not a great margin. But it was enough to make it worthwhile. And they were traffic generators. Like we had the largest range, both myself and my competitor, we would pick different ranges because different prints because obviously we had different target markets where we were she was in Brisbane, and that was in Sydney. But we had between us the largest range, and we will also swap like if someone wanted something, we would just go Oh, have you got one of those and swap them over. But we had competitors selling the exact same product for 2999. Because they were seeing it like, okay, in America, it’s 2499. And what our customers won’t pay much more, we’ll make it 2999. And so think we worked out that they were making around about $1 and $1 didn’t take out their overheads there that they had nothing like $1 in
Joshua Chin 14:42
revenue, they’re probably just losing money now.
Salena Knight 14:44
We worked out that was losing money. There was no possible way. Right? But remember, we were selling them for $10 more and selling out.
Joshua Chin 14:55
Right. Interesting.
Salena Knight 14:57
I guess what one of the things that oh, this kind of so Many things wrapped up in this story, which is one, I don’t give a flying fig what your competitors are selling things for. Because if people come to you for the brand that you’ve created, you can charge anything you like.
Joshua Chin 15:14
This is really interesting. Okay, let’s unpack that a little bit. Because what
Salena Knight 15:19
would you say then also, though, like, you have to know what your margins are, you have to know what your overheads are, because I remember reaching out to one of these competitors, because it was a really tiny industry and saying, how do you manage to sell them for 2999? Like we’ve worked out landed? It cost us 27 $28. And she was like, oh, it just sounded like a good number.
Joshua Chin 15:44
So it wasn’t a strategy I,
Salena Knight 15:46
because I figured it was Lena. No, yeah, I
Joshua Chin 15:49
figured it’s probably loss leader to get people in the door. But you’re saying it’s not. So
Salena Knight 15:55
I can tell you the story over and over again, about how we were charging our competitors. Sometimes competitors, they were only two minutes down the road, we would do something that someone else was selling for 9099, we were selling for 2999. Because at 99, our customers thought it was too cheap, and that the quality wasn’t as good. So we just did a test. We’re like, oh, put up the 29. Nine
Joshua Chin 16:20
for this exact same product, or is it slapped on have a different brand and
Salena Knight 16:24
the exact same product?
Joshua Chin 16:27
That is strange, that is so strange. Wow. Okay. Because if I like if I if I thought about like, Okay, if we’re comparing a, you know, a jacket that’s brand A versus brand B and the price differently, and when you use price as a as an indicator of quality, but it’s the same product as the brand. So interesting,
Salena Knight 16:51
identical product, we bought, same person, same thing. So here we have two products that that to that I come come to mind, where, because we had built this brand of having great quality products. And I would I’d never say we were in the luxury brand range, we were definitely that kind of upper middle class, like people had to have a disposable income. Yeah, by the kinds of products that we did that we sold. But because we we built this persona, and we had this knowledge and remember, we traded online and in store, our install wasn’t very big, we had a tiny little shop. So we were still selling these exact same products at a higher amount. But there are a few reasons. One is because we had an amazing level of service even back then I look back now you know, sometimes can I just say if you’re in business now, and you’re beating yourself up, like trust me, you will look back in the future and go, Oh my god, I was freaking awesome. Look at stuff that we did. That just seemed normal to me, like sending out remember, this was 2007 2008 MailChimp was like one of the few email marketing and it was a pain in the ass. You had to like put people in different categories. And you’re doing more than double and but we got to the point where we develop these information theories like how to use products. And we would literally have an exercise book where we’d say, Send Samantha Smith video two, and we would send an email that was like, Hey, you there’s nothing automated because that didn’t exist or it didn’t exist. at a level that was affordable. That was a very enterprise level product, which is why I love ecommerce and retail now because yeah, what we get for 75 bucks or 50 bucks or 20 bucks was literally limited to people who are on Magento Enterprise back then. Right? And so we were like we would do all these old school videos, we would show people how to use things we developed cheat sheets and we would physically we would call people up like every day there was a diary where you had to write when someone did a specific type of purchase, you would have to write contact
Joshua Chin 18:59
that is amazing for retail store and your were you doing this for like, select customers that were like high spenders. Are you doing this for every
Salena Knight 19:08
high spenders. What we did for high spenders is think we had something like a $250 level for that is again, we just literally had this book like a diary. It would be cool, Jane, order number x to check in and see how they’re going. So we would literally my team had a KPI of call three people a day. And if it wasn’t a high spender, it was just calling to people to ask how the service was just getting some kind of feedback because those calls don’t take very long. But what they do is they build that brand loyalty. Because how often does an actual business have a person who reaches out to you and says, How are you going with the products
Joshua Chin 19:54
as awesome that’s such a strong differentiator
Salena Knight 19:59
an expense Save
Joshua Chin 20:02
this time, right? I mean, if you’re, if you’re calling up every single one of your customers, that’s, that’s, that’s bound to be expensive.
Salena Knight 20:09
But it’s not when you have a KPI of two. And so sometimes what would have three, three was like one high spender, and then two. So each person three, you get three connections. And these days, I could have sent an SMS back then there was no SMS, like SMS and someone Someone picked up one of their own personal phones and sent some pictures or some messages. Yeah. But and sometimes we didn’t even get to talk to people, it was just leaving a voicemail to say, hey, it’s asked, we’re just checking in, we just want to see how you go. If you’ve got any feedback, or you’ve got any questions, give us a call. But again, I think that ID and let’s be honest, you can hack this stuff these days, you can do whisper messages, you know, you can do I saw one the other day where they did you pre record the video, and then it fills in the person’s name, like the AI makes the mouse move.
Joshua Chin 21:01
Okay, here’s, here’s a really cool story. So I got a cold email once. I’m not gonna name names, but it’s a good story. And they they’ve done it really, really well. I get cold emails a ton, and you probably do to Salena. And, but this one caught my attention for for a really interesting reason. I basically, what the email said was something along the lines of I don’t even recall what the subject line was, but it was really good. It was good enough to make me click right. That’s, that’s the whole point of a subject line. And I clicked on it, it was something along the lines of AI personalized personalization. On your outreach, emails
Salena Knight 21:44
this may be the same company
Joshua Chin 21:47
really okay, and might very well be. And I watched the video that they sent, that was attached to the email, it was attached as a GIF. And I clicked on it, and I saw the video, and it was like, Oh, this, this person was speaking to me. And the address addressed me by name as well, which was pretty cool. So and then the rest of the video was relatively generic, but I could tell that it was kind of pre recorded and stuff like that. It can explain what what the company did and how we could help. And it was at a point in my, my, my journey, it wasn’t that long ago, a couple of months back, where I was really curious about outreach strategies for my agency. And when I received this email, perfect timing. And at the end of the video, what shocked me was, he revealed that the entire video wasn’t actually recorded live by a person, it was an AI person that was speaking, converting text into voice based off this person’s vocal profile and image, which is mind blowing, to think about. Because imagine the possibilities of personalizing every single video based off a script that you input into the software. And the script, by the way, can be further personalized, based on additional tags, like first name, company name, you can even personalize the
Salena Knight 23:27
first someone bought the print. Yeah, the problem is
Joshua Chin 23:29
somewhat blind. Like, oh, that is so cool. So I booked a call and I had a chat with the guy. We didn’t end up doing any business together. But it was still pretty cool.
Salena Knight 23:39
It’s probably not the same company. But the one that I saw you sat down, it was an ecommerce one, and you sat down and you recorded the video, it’d be like, you know, hey, Joshua, thanks so much for buying from us. We’re super excited to get our package out to you. Like, here’s a little bit about the brand, come back and join us. But the name part was the AI. And so I and it was like, come here and give yourself a try. It didn’t know how to work Salena, it actually sent me an email saying sorry, we haven’t got that name in our list yet. So now added it in. And so back then we would one of the things that we did, you know, it’s that, you know, back in my day, one of the first people to try out the service bonjoro, which is kind of a bit like Bom Bom, which is you, you make the little videos for your customers. And so we tried it out. And so what we would do is as we were packing orders, we would shoot like a 22nd video that would be like, you know, hey, Joshua, super excited to pack your order. This is my favorite thing, blah, blah, blah. It’ll be out for you. It’s gonna be going out tomorrow. And nowadays, people are doing that just to prove that the thing went into the box because there’s so much problems with customers trying you try to claim that they didn’t get things but yeah, a little type of system and that that’s that app actually integrates with Shopify these days. Wait. Yeah, we would it’s an Australian company.
Joshua Chin 25:03
That’s Bo N JLR. Oh, am I? Right? Is that the company? That’s a little bear. Yeah. saying, yeah,
Salena Knight 25:11
yeah. Okay. And so you can you can connect with the Shopify. So as your orders are packed, you can send a video and as a customer, that experience like that is next level experience. You aren’t getting that if you shop at a big box store. Yeah, the great thing is even things like fulfillment centers, if you get a good fulfillment center, even they will be able to get on board with this kind of stuff. So it’s not that you’re going even further, you’re gonna like, the AI is gonna do it for you.
Joshua Chin 25:41
This is cool. So how does this work? One juror, or are they personalizing the emails at all? Or is this uh, you can
Salena Knight 25:47
you can create the template. But essentially, what happens is a little alert pops up, when you download the app and alert pops up that says, Joshua, just made a purchase, or Joshua would just purchase the shoes. And then you open it up, and you just press the button and it’s all very low fi you know, record a video, hey, Joshua, blah, blah, blah. And you’ve pre made the template, which might say something like, Hey, name tag. Thanks so much for shopping with us. Here’s where your order is at. And then you just press go.
Joshua Chin 26:16
Hmm, that’s cool. That’s really cool.
Salena Knight 26:20
But again, we’re talking 30 seconds, even if you break this down in terms of dollars, 30 seconds that that would take to do is it increases the customer lifetime value so dramatically, and it also reduces the rate of returns? Yeah, we did something similar in our business with our consulting in our training, which is, every person who buys gets a personalized message from someone on my team saying thank you. So we have an app, same thing we have, it sends a thing, Joshua, just purchase. Hey, Joshua, super happy to have you on board, please reach out and let us know if you need any help. That’s cool. 12 seconds, and someone presses go, that reduces your returns right? Exponentially. In fact, I think I’m trying to think if we’ve even had any people trying to get refunds I don’t even think we have.
Joshua Chin 27:15
That’s really cool. That’s really, really cool.
Salena Knight 27:18
We were talking earlier about profitability and profit margins and knowing your numbers, is what are your competitors not doing? And like you didn’t know about this. So how many other people don’t know about this, my people know. But that differentiator for me, the cost, which what might be like 25 cents in terms of the labor to do that, you’re gonna get that back. Right. And people, generally people share that if you’ve got some sort of funny brand, or like, you’re really light hearted, like, that’s the kind of stuff that people share on social media. That’s your UGC that everyone wants to get. And so you even put that into the script, you know, I’d love it. If you when you get this, make sure you tag us on social media, like, put the call to action in there. And people are going to remember that when they get it. So sometimes you do have to spend money to make money. But I think it all comes back down to how do you stand out because standing out means you can charge more. And I know that I know personally, that you can charge more for the exact same product as your competitors. And sometimes it’s as simple as you have a big bigger range. And so someone says to me, like I’m having this, I’ll be honest, I’m having this problem. Right now, I do a lot of lifting at the gym. And I like this particular protein, hot chocolate, and a particular protein, casein powder for my smoothies, but no one sells both of them. And I get so frustrated because I don’t want to pay $9.95 shipping from both of them from two separate companies. And but if someone sold both of them, I would potentially pay more, even if I was paying the same amount, like if each of those people charged me $5 Extra more. And
Joshua Chin 29:06
even just for convenience,
Salena Knight 29:08
convenience, yeah. Right. So it’s understanding this is not new to anyone listening, it is really understanding what do your customers actually want. And most of the time, they won’t tell you that most of the time, they won’t say, oh, I want the convenience of our two different brands because it doesn’t come up until they’re in that situation. Now, I haven’t bought either and out of both. I’m really frustrated. I’m just like, right, so now we’re gonna have to pay $20 for shipping for these two different things, or should I just not get the hot chocolate? Yeah, but I actually need it to get my protein macros up. Right? No, you need it. You’re gonna have to get it and now I’m just like annoyed at both companies. They don’t have what I and I’ve not found any company that has the two things that I want
Joshua Chin 29:53
thing. That’s really interesting. Now I’m quick segue here. So Five retail five pillars of retail success, the five pillar pillars of retail success. We talked a little bit about, about margins and sales. Tell me what are the five? And what do you typically start first, okay?
Salena Knight 30:19
Money, which is understanding how money comes into moves around and goes out of your business. That’s where margins fall androgens come in inventory management, you know, just your day to day overheads. So even things like staff KPIs quite often see in that pillar as well, because if they don’t have any targets, then they’re not gonna make any money. We’ve got sales, which is the making of the money. So money sales customers, and customers is a really big one, because you’ve got to find them, you’ve got to catch them, you’ve got to connect with them, you’ve got to convert them, and then you have to keep them. And then you have to keep them coming back again and again. So there’s actually like six different sections in the customer pillar. So money sales, customers, marketing, which is telling the world that you exist, but also getting people to want what you sell. And what I find is people work on one or the other. So they work on just getting their brand out there. Or they try and hammer at people why they should buy it. But very rarely do I see people who are running their own businesses and doing their own marketing, putting both of those things together. So getting people to want what you sell, as well as telling the world that you exist. So money sales, customers, marketing, and then impact. So impact is what a lot of brands focus on when they shouldn’t be impact is we say building a brand, not just a store. So it is things like leadership, it is branding, it is getting into brand strategy, but so many people want to focus on the brand side of things, and I’m talking about branding, but the brand stuff. And that’s why they don’t have any money. And I say this from experience, right? That was me, I was so busy getting our brand out there, and saying how amazing we were and really digging into making sure that our customers thought we were perfect. But actually, the proof was in the pudding, I had all the sales, but I didn’t have the cash in the bank at the end of the day. So when I changed to working on my money pillar, which is generally where most people have to start off. Because even businesses that are doing well can always do better. And if I can get somebody, well, I have a guarantee, I will make you back whatever I cost you, whether that’s $2,000 $25,000, or $100,000. Because if I don’t, then you didn’t get any value from me, you didn’t get any value from our equation, you got no return on investment. If I only make you back 98,000, then you’re out $2,000. So for me, it is always about finding a way that we can make someone more money really, really quickly. And it’s not uncommon to make someone back their investment, sometimes in a week. Because it is things like oh, but if you just called up your supplier and asked if you could get trade terms, how much money do we make if we can spend the money that you’re going to give that supplier for the next 30 days to grow the business? Or if we get rid of the first thing I always do is get rid of old inventory? Like yeah, that’s great. I can make people 1000s of dollars in a day. Sometimes. We did $20,000 In three hours for one client. So yeah, again, paid $2,000 made $20,000 In three hours. Like do you think that person is coming back?
Joshua Chin 33:32
Easy? Easy? No, how do you think about the we talked a little bit about this last time we spoke on conversion optimization strategies. And we touched on afterpay. And some of these these companies are making it easier lowers the barrier to entry to for people who make a purchase on items that typically would take a little bit longer of a consideration period of people thinking through things. Maybe it’s like a you know, it’s like $100 purchase. But now with after pay that split up into three payments, if no, with no interest. It’s easy for me to get a grip off and I’m paying like three, three bucks 35 bucks a month
Salena Knight 34:24
for payments in Australia or for payments. Okay. That’s great. It’s different in every country based on the financial regulations. In some countries, it’s even six and some it’s only two. So yeah, it’s all different based on financial regulations. But my I think my was that was the question like, what’s my opinion or did I just cut you off?
Joshua Chin 34:44
No, I so I want to I want to know about how you how you think about conversion optimization. First of all, and what other tools you have your clients explore And how do you make that choice? How do you make that decision? And we’ll touch on the ethical side of things. After that.
Salena Knight 35:09
Can I start with how do I make that decision? And I think it’s pretty clear, I like to make people money. Like, that’s my thing. If I can make you money, everybody’s happier. Because once we make money, everything else becomes easier. Because you can, you can bring in people you can outsource. But it also makes you happier in life, like you can give to charity, you can go and spend it in a local economy, you can go and stick it in the bank, if that’s what makes you happy. But you can do lots of good things, when you have more money. How do I make a decision with when it comes to buy now pay later, I would say I mean, after pay is the market leader, certainly here the US and in kind of Asia Pacific. However, in the UK, it is probably cleaner, because they were around for a lot longer. So I would say start with the one that is the most recognized in wherever it is that your customers are, because they’re going to be the market leader, which means people are going to expect that. However, I know that and this is this is the numbers in Australia, for example, after pay 6% of the sale. And then someone like Kleiner varies between three and five. And there are other companies that sit kind of at that 3%. That’s a lot of money that you’re giving up. That’s pure profit that has to go. So a few things. One is you once you start implementing these and a cost comes into your business, you have to increase your prices. Most people can’t absorb 3% Like Oh 6%, but that’s from what people that’s their profit on an order. So you can’t be you can’t just absorb that like going back to the money pillar. When these things happen. How do you choose where you make the money, you make a decision based on the return on investment. So the caveat there is, sometimes you need to start out with the market leader. But once you have established your business and your customers, then sometimes I actually recommend you take that one away. Because most of the people who use Buy now pay later have more than one account with the company, because they’ll mix and match. And so if we can get rid of we’ll just use after pay in this example, as much as I love after pay at 6%. If we can get rid of them after three months, six months, and moving to one of the other brands where we now get one to 3% more margin than that makes sense. But you’ve already educated the customer that you have a range of options, and then one might disappear. And I can almost guarantee that the only people who are going to complain, are the people who have low average order values. Like good customers who have their accounts across several different companies, they’ll just want to the other ones. And so that’s how I choose. But I would also say that I know from the stats, that a person who buys with a buy now pay later spends more money. Now, what I will say in terms of average order value is always higher. But what I would also say there is going to your after pays your cleaners your church don’t think sizzle, I think is one of the ones in the US
Joshua Chin 38:18
says oh yeah.
Salena Knight 38:20
Well asking them, what is the average order value for your clients? Because I know here in Australia, or something like afterpay? It’s 120. But on Klarna? It’s 220? Hmm. So which one would you rather have? The the one that their customer demographic spend almost double the amount as the CIO. So there’s a few things to take into account. But I see lots of people who have all of them, but they don’t sit down and go. Alright, so how much of our money is coming in from each one of these? Yeah. And what is the value of like, how much profit Am I making on the average order value from an afterpay? recliner or sizzle? Do I need them all?
Joshua Chin 39:03
Interesting. That makes sense. Yeah, it does. So on the upside, the downside calculation is easier as you’re taking like three to 5% or 6%. off your your net on those transactions. And the you could put a couple of assumptions around like percentage of sales using binal Pele later. But what about the upside? The upside is a little bit tricky. Obviously, there’s that ao V expectation. So there’s that that delta of how much additional money that you’re making? What about the long term view consider LTV, and you look into those metrics at all for people using afterpay. Are they a little bit more loyal or less?
Salena Knight 39:48
I would say I only have the stats for that I climate are great with stats, so their lifetime value is much higher as well. But it’s interesting kind of stands to reason and that’s in Australia, it might be different in different countries, so don’t just take this is not financial advice. Of course. Yeah. So having that understanding of well, actually, the demographic who uses this Buy now pay later, is very different to the demographic. So, I, I’ll be honest, I don’t even have a buy now pay later, the only buy now pay later I use this Pay Pal paying for because it comes up at checkout like it’s just easy, right? You don’t need to have a credit card, like, just put on my credit card and pay it off. But my next door neighbor, who is very well off, loves using it, because she will, she will do I guess something different to what I do. And I guess this is the demographic because this is not me is she will go and buy four different things at four different stores knowing that she was paying in four. So instead of spending $100, she spends $400. And then spit then pays the $100 a week over the four weeks. So for her, it’s like, well, why wouldn’t I use it? It’s not that I don’t have the money. It just means I buy more stuff. Yeah. So I think there’s a combination here. One is you’ve got to know your people. Like you don’t want the people who the default is on after pay, you know, they’re only out there buying the sales staff $50 average order value, you know, doing just what they have to to get to free shipping, you want those people who are doing those higher levels, because it means they can buy more. And you’re talking about the ethics of it. And this is the conversation that we had, which is Yeah, you don’t get you don’t get to It’s same as credit cards, you don’t get the I guess no one died and made you the financial god of somebody else that you have no idea about them their circumstances, that is the financial institutions, fiscal duty to check in to see whether somebody can afford it or not. It is not your job to decide whether they can afford it or not. And so I think we get hung up on this. And I know, I was talking to you about how we’re going to bring financing in for some of our higher value value packages. And I actually, I’m probably very different to everyone’s I don’t mind paying interest. If I have a choice of spending $30,000. Let’s just say to work with I don’t know what you charge, but let’s just say it was a $30,000 package. Yeah. And I have the choice of spreading that out over several years. And I my first payments 1000. But now I’ve got $29,000 that I can use to continue to grow my business and make more money in the process. It is worth it to me for the what $300 worth of interest that I would pay in that month, because I’m pretty confident I will make more spending that 29,000 Then I then $300
Joshua Chin 42:42
Makes sense. Yeah, but a lot of people don’t think
Salena Knight 42:44
about it like that a lot of people think that debt is bad debt is only bad if you haven’t sat down and worked out the return on investment.
Joshua Chin 42:52
Yeah, and if you know, productive means if utilizing that capital then probably not a good idea.
Salena Knight 43:00
Buying $2,000 microphones.
Joshua Chin 43:03
Oh, man that got me tempted. Microphones. Now, here’s a here’s an interesting one. On the cost side of things. I have a friend out here in the, in my part of the world in Singapore. The who has negotiated who has negotiated a deal with one of these bigger Buy now pay later companies by pitching them against their competitors. And they run pretty high volume of sales consistently every month, like we’re talking eight figures in revenue a month. So really high volume. And he has the and I really don’t think that you got to be, you know, making eight figures a month to to do this.
Salena Knight 43:54
I don’t think you have to either you have to it’s the same as your bank. Right? If you have a home loan, you go there and negotiate. Yeah, exactly. More product, the more transit it’s the same as your merchant facilities. If you’re processing a higher, it’s the same with PayPal, you know, if you are higher if you’re doing a higher volume, but you have to ask, they’re not going to come out, they’re not going to come out and say hey, we’ll give you a better rate.
Joshua Chin 44:14
Yeah, exactly. You gotta ask and what he got out of it was really interesting. He got because his business is so so big. They actually paid him to use their software on his website. It’s pretty impressive and offered as an option. So he he basically got the first X number of transactions, the free and on top of that he got paid cash, just to use the app as part of the contract and as part of the contract, you gotta have that
Salena Knight 44:52
as well. Right like that. They love promoting that sadly, especially to their own merchants like exactly is his job. He’s doing eight figures and 70% of it is done through us. Like he’s now a new revenue channel, which is actually is getting him to push people into using that. Buy now pay later because it’s actually in his benefit. So my guy, right, yeah, but even if you’re not doing eight figures in revenue a month, sometimes something is simple. I actually did a podcast on this with with Conor actually, about how they very rarely get merchants who come up and say, Can I do some kind of promotion with you? I’m like, someone has to do those promotions.
Joshua Chin 45:38
It’s kind of a win win, basically. Right? Like, I’ll promote. Yeah, I promote Klarna. You give me a better rate, and we all win. That’s, yeah, that’s kind of,
Salena Knight 45:48
yeah, there’s lots of in app advertising in a lot of these by now pay leaders now. And of course, they’re sending out. They’re sending out emails to their merchants, but also to their end consumers. So if you’re being featured on a regular basis, and enough to pay newsletter to consumers, Bet your bottom dollar that someone’s going to click through, aren’t they? And if you’re getting that for free, all you do is ask.
Joshua Chin 46:10
Exactly. Salena, I hate to end this conversation. I think we’re getting a lot out of it. And let’s just have you back for part two. But this is amazing for for people listening. What’s the best way to connect with you? And I know you got your podcast. So give it a shot as well. Yeah,
Salena Knight 46:32
Bringing Business to Retail. But look, I also talk about ecommerce. It’s just a bit of a SEO feature Bringing Business to Retail. And like we were talking earlier, sorry, just to cut in again, which we’ve been around like this podcast has been around since 2015. And so it’s, I think 450 Plus episodes.
Joshua Chin 46:51
Yeah, you’re gonna get 500 this year. Yeah,
Salena Knight 46:54
I mean, don’t get back to the beginning that I’m pretty crap back then. But it’s been interesting to see how the world of retail and ecommerce has changed. And I am a tech nerd, I am all for all the apps and all the things. But I love the fact that having that bricks and mortar retail experience as well. It’s always great for bridging the gap because ecommerce always needs to try so hard to find a way to recreate the in store experience. And if you don’t know what that in store experience is, then you’ve got no chance of recreating it.
Joshua Chin 47:28
I love that. And that’s a great place to end our show. Salena, thank you so much for coming on. It’s been a pleasure. And for people listening, you can go to chronos.agency/podcasts for shownotes links and all the goodies and catch you guys on the next episode. If not, go check out Salena’s episodes. And we’ll have a interview really soon where I’ll be on her podcast, so go check that out as well. And, yeah, have a great rest of your day.
Outro 48:07
Thanks for listening to the eCommerce Profits Podcast. We’ll see you again next time and be sure to click Subscribe to get notified of future episodes.
