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Scaling eCommerce Brands Through Google Ads With Sebastian Ghiorghiu, CEO at Digital Wealth MB

Sebastian Ghiorghiu

Sebastian Ghiorghiu is the CEO of Digital Wealth MB, a digital media buying company. He is a young digital entrepreneur based in Phoenix, Arizona, where he runs his incredible YouTube channel with over 240,000 subscribers.

Through his YouTube channel, Sebastian talks about digital marketing, making money on Shopify, and how he lives as an entrepreneur living his dream. At the age of 20, he built and managed a dropshipping store that generated over $10,000 per day. Two years later, his growth is exponential.

Here’s a glimpse of what you’ll learn:

  • [2:09] How Sebastian Ghiorghiu began his ecommerce journey
  • [5:14] The core values that drive  Sebastian’s work
  • [9:51] What is the abundance mindset?
  • [16:14] The goings-on at Digital Wealth MB
  • [18:54] How much can you get for your ecommerce brand?
  • [20:57] Why Google Ads are great for your ecommerce business
  • [25:11] The Google Ads ROI to expect
  • [26:02] Scaling search ads
  • [27:55] When is running Google Ads perfect for your brand?

In this episode…

The ecommerce landscape is incredibly dependent on digital ads, but one platform that is not getting as much budget as it deserves is Google Ads. Many ecommerce brands rely on Facebook Ads, but they may not know that search engine ads have a higher conversion rate and scalability for an abundance of different reasons.

Unlike Facebook Ads that require you to interrupt people and try to convince them, with Google Ads, you’re tapping into a pool of people that are already searching for your product. What qualifies you for Google Ads success, and how can you leverage it to scale?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO at Digital Wealth MB, Sebastian Ghiorghiu. They discuss why Google Ads are fantastic for ecommerce brands looking to scale, how he is helping clients generate ROI through Google Ads, and when it’s a great time to leverage Google Ads.

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in-depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Hey guys, Josh Chin here. I’m the host of the eCommerce Profits Podcast where we feature top experts and entrepreneurs in the ecommerce Industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct-to-consumer ecommerce brand that is ready to scale and to double your customer lifetime value through retention marketing. Chronos is your company. We’ve helped hundreds of brands scale profits with email, SMS and mobile push. We’re getting an average of 3500% ROI from our efforts. We worked with brands like Truly Beauty, Elia Skin, and Dr. Livengood and many more. The next step is to email us at Sales@Chronos.Agency. Or you can go to Chronos.Agency to learn more. Today’s guest is Sebastian Ghiorghiu. He is a digital entrepreneur, very young digital entrepreneur, you’re 22 years old, right? And Sebastien is based in Phoenix, Arizona. He has an incredible YouTube channel, tons of value with over 250 240,000 subscribers, where he talks about digital marketing, how to make money on Shopify and how he lives as an entrepreneur, living his dream. At the age of 20, he built and managed a dropshipping store that generated over $10,000 every single day, and today’s making way more than that, and he’s got a couple of things up the sleeve that I’d like to share with you guys today. So, Sebastian, welcome to the show.

Sebastian Ghiorghiu 1:53

Thank you. Thank you for that introduction. That was that was really pleasant.

Joshua Chin 1:57

Yeah, of course, um, talk to me about where you got started, you have a really interesting journey and you blew up really quickly. How do you get in to the space in an ecommerce?

Sebastian Ghiorghiu 2:09

Okay, so just ecom in general, because I’ve done a lot of things in the space, obviously. But I got started in this space, right after high school. So it’s been like, like four or five years, at least. And basically what happened was, I dropped out of college, before I got into this space. And I was like, hey, you know, I’m going to try doing real estate because my parents, I was living with my mom, my parents were divorced. And my mom does not make a lot of money at the time. So I was going to go to college, and I had to pay for by myself. And I was like, okay, if I’m going to be responsible for college, then I’m going to like, maybe take a year off, and my parents can’t force me to go. So I did, I dropped out. And I pursued real estate, because I was always interested in real estate. And I thought it was cool. But I learned that you know, they only make money when they sell a house. So while I was training, I went online, and I looked up how to make money online, and I got into the dropshipping space. And people were just starting to pop off and always talk about dropshipping stuff. So I figured I’d give it a shot. And like the first two weeks didn’t go too well. But the two weeks after that went really well. And then like my first full month, like I did really well I made like five grand dropshipping. And then I continued to grow and grow and grow and do better, better. And then that led into starting a YouTube channel because I built up a reputation. You know, people always commenting on videos like oh my god, this worked. Like I’m making money right now. You know, people are like, make videos, just how you did it. So I did. For some reason. God knows why the channel just grew like, I think people. I don’t know, I can’t tell you why they like the content. A common idea a lot is you feel like, I feel like you’re really transparent. So I feel like maybe people will get the URL. Transparent. I got Yeah. You know, and so like, maybe they trust me, and they want to subscribe to me. So maybe that’s what it is. Um, yeah, so the YouTube channel grew. And then I started more brands. They did even better than ever before. And, and yeah, all that led him to into where we are today with the agency.

Joshua Chin 4:17

That’s incredible. It’s interesting that you say it because when I kind of I’m looking at the the journey that you you had over the years and the drop shipping industry as a whole is generally a little bit more opaque than than most and it’s, it’s filled with scams, right? Let’s not sugarcoat it. It’s filled with scans and a lot of shady stuff that’s going on, especially in the early days in 2016 2017. But you came in with a, you know, a fresh take on what it means to add value to the community. Where, where’s the mindset come from? Who your mentors and your core values seem to be? Just integrity, transparency and just value first, which is very which are very aligned with mine. That’s why I feel that we are aligned in many ways. Where’s that coming from?

Sebastian Ghiorghiu 5:14

Yeah, dude. So my, my core, let’s talk about mindset. And then core values. So my mindset, I was wired as a child to do like, growing up, your brain is malleable, right? You soak in information and your brain is you know that your neurons connect in different ways, depending on the environment, everything around you. I was wired as a kid, to make sure that I make a lot of money when I’m older, because of all the negative experiences I had as a child that resulted from my mom not having money. Mom, I got made fun of at school because I don’t have cool shoes. I don’t have money, like, Hey, can I go out with my friends, I don’t have money. I don’t have money all the time. So I was like, screw that. I when I’m older. My kids are never going through that because it was just it sucked, dude. Like, it was terrible. So wired as a kid to always know that I’m gonna make a lot of money. That’s where the mindset and the drive and the motivation came from. It’s not don’t even say his motivation. It’s just like, like, who I am, like, just, I don’t know, I was herbsaint was raised. It was like, ingrained in me growing up, because I never had it. I can relate to that. Yeah, wherever. So if you understand because, yeah, I would assume that your parents were immigrants of some sort. My parents were immigrants, right?

Joshua Chin 6:29

Yeah, we so I grew up pretty poor, at some point in time, it was it was it was I was well to do like, kind of low middle-class income type of family. Then a divorce happened to bankruptcies personal and business. My parents went through, they split up, it was horrible, right for a kid to go to read that not understand what was going on, not being told what was happening. And seeing all the problems arise from not having money and all the, you know, the quarrels and the conflict that happened from not having money. It’s it’s horrible. So I think that I can win her some relate to, to that. And yeah, growing up not being able to go to, you know, have a meal, just because I have no money and seeing my bank account goes to 0.02 all the time. It’s and having to borrow money from friends just to, you know, have a meal. And that sucks. Yeah,

Sebastian Ghiorghiu 7:25

yeah. Humiliating in a way, like, as a kid, you’re like, this sucks, you know, um, real quick, it’s funny that you say, you grew up kind of middle class, because I did, too. My parents got divorced when I was four. But I have siblings. And when my parents were other, my dad was a businessman. And my family was middle class. I don’t really remember this lifestyle. I don’t care. As long as I can remember, my parents have been divorced. But again, bankruptcy with my dad. And then my dad’s go first. And then issues were like my mom always calling my dad asking my dad for money. And like, my mom crying, hearing her on the phone. And then like, I would call my dad and be like, please send mom money. And I’m like, like eight years old, like, you know, I should be playing with toys like I shouldn’t be doing this. So yeah, it’s funny that you say that it’s heavy. We relate, we relate even more than

Joshua Chin 8:15

I think that’s where the drive comes from that that hunger and that, to some degree, I think we evolve beyond that. That’s like a Yeah, at the start scarcity. And having not enough is super important, because that’s what kind of keeps us up and keeps us going. But at some point, I think abundance has to take over. And I think that’s what you have today. And that’s what I see from your videos and what you’re telling me in the pre-show the stuff that we talked about, where is that coming from? And we touched a little bit on core values as well.

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