Brandon Young is the CEO of Seller Systems, which teaches entrepreneurs and brand owners how to research, start, and scale their Amazon ecommerce businesses. He is an award-winning Amazon SEO Specialist, a Course Creator, and Consultant and, most importantly, he is a practitioner and an eight-figure Amazon seller himself.
The team at Seller Systems equips you with data-driven tools to launch, rank, and optimize your products while remaining authentic and true to your mission. Brandon’s strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and his ability to create data-based processes which improve the success rates and profitability of FBA businesses.
Here’s a glimpse of what you’ll learn:
- [2:23] How Brandon Young stayed motivated and succeeded after failing many times
- [5:00] The most memorable failures Brandon experienced in entrepreneurship
- [7:25] What “Dream, Imagine, Innovate and Create” means to Brandon and why he has it framed on his wall
- [9:14] The values that drive a successful Amazon seller
- [15:10] Brandon talks about the mindset needed to scale from single to double-digit millions in the Amazon seller space
- [19:16] Why do some Amazon entrepreneurs succeed, and others don’t?
- [23:06] How established Shopify brands can capitalize on Amazon’s growth
- [30:28] Brandon’s outlook on the direction of the ecommerce industry
- [34:56] How to leverage TikTok for live selling
In this episode…
Building a private label business on Amazon is challenging, with a steep learning curve. It is not for everyone. If you’ve decided to go into it or you already own a brand, you need to have the right mindset, cultivate specific core values, and know what strategies will succeed.
Success levels differ, and often, scaling is more complicated than hitting your first million in revenue. You need a different drive, knowledge, and the people to move from a million to tens of millions in revenue. Are you ready to know more about how to become an 8-figure Amazon seller?
On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of Seller Systems, Brandon Young. They discuss the values that drive a successful Amazon seller, the mindset needed to scale from single to double-digit millions in the Amazon seller space, how to juggle selling on Shopify and Amazon successfully, and more.
Resources Mentioned in this episode
- The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Jim Huling, and Sean Covey
- Scaling Up: How a Few Companies Make It… and Why the Rest Don’t by Verne Harnish
- Traction: Get A Grip On Your Business by Gino Wickman
Sponsor for this episode
This episode is brought to you by Chronos Agency.
If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!
Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.
Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.
Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.
Joshua Chin 0:21
Hey guys, Josh Chin here. I’m the host of the eCommerce Profits Podcast where we feature top experts entrepreneurs in the ecommerce Industry and we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer econ brand, it is ready to scale and to double your customer lifetime value through retention marketing, Chronos is your company. We’ve helped hundreds of brands scale profits, with email, SMS and mobile push, while getting an average of 3500% ROI. From our efforts, we’ve worked with brands like the OodI, Truly Beauty, Ally Skin, and many more, the next step is to email us at [email protected], or you can go to Chronos.Agency to learn more. Today’s guest is Brandon Young. He is an award winning Amazon SEO Specialist, a course creator and Consultant and most importantly he is a practitioner, and an eight figure Amazon seller, himself. He is one of the most giving people that I’ve met in the Amazon scene. He is all about value up front. Actually, prior to this, he just finished a four hour free masterclass about product selection on Amazon. Incredible guy, Brandon, welcome to the show.
Brandon Young 1:43
God, that was such a great introduction, I appreciate that, I’m gonna have to clip that and put it somewhere. Much
Joshua Chin 1:51
I aim that’s i aim to Please, that’s my, my job is to make you look as great as possible. But that’s it’s all true. Like, I mean, when when I look at the and you told me this, that this is not your first business that you have, what 15 other businesses that you’ve tried and failed in to some degree? And how do you maintain the level of drive that you have today, and maybe talk a little bit about your history and how you came into the Amazon space?
Brandon Young 2:23
Okay, entrepreneurship is hard, man. And what’s amazing is, you don’t know what you don’t know. And I think as you get older and you fail more, you just get better at, at learning from every mistake, and even the successes you have to learn from so. I think that when I met my now wife, um, you know, I was I was doing okay, but I had found more success in investing in other people’s businesses as an angel investor at that time, right. And it’s more like I could guide but I couldn’t do. And when I met her, those things change because she’s, she’s a really good operator. And I’m more of a visionary. And as we read and learned more, we hired a CEO coach, we invested in education. And I was able to relate a lot of the lessons I had learned to understanding the different roles of different people in businesses. And I’d realized that, you know, like being outside your comfort zone is good to an extent. But a lot of times you just have to surround yourself with the right people. And my wife and I just a really complementary with regards to that. And that was kind of the, the the magic sauce there for us.
Joshua Chin 3:42
So that was a tipping point. You think?
Brandon Young 3:44
Yeah, that was a big tipping point for sure. And she drives like we drive each other. Right? Yeah, she works just as hard or harder than I do. You know, we’re at the office 6070 hours a week with, oh, wow, we drive up to the office, you know, around lunchtime, and we’re here till 230 In the morning, and, you know, six days a week, and we’re living almost that 996 that you hear about in in China, right? I guess she originally from China. But the funny thing is, we don’t even think of it as work. We take a break for lunch, we’re talking we’re interactive. And we love what we do. And I I’m basically the CEO of the coaching business at this point, and she’s basically the CEO of our brands business, but we have overlap and we work with each other. I still have roles in that business. She still has helped me a lot in the coaching business. And the more we see do and talk and we get to interact, it’s just you know, at this point, it’s it’s been such a great relationship that that we drive each other.
Joshua Chin 4:48
It’s incredible. Taking a step back a little bit what what were some of the most memorable failures that you have encountered in your entrepreneurship journey?
Brandon Young 5:00
I’ve got I’ve got a few but I put on a an event post, I put on a party, a New Year’s Eve party one year, and I lost six figures in one night. That was, that was probably one of my most memorable feature like, like, failures still makes me sick to my stomach to think about it. But I hired a famous artist to come to a party a block away from the, from the venue. She didn’t show up. And I had refunds, I had a line out the door, I had people upset. I just, you know, and then didn’t sell enough tickets. And then, yeah, I ended up suing her and winning year, like a year later, in recouped, you know, a small percentage of that, but it was that was a tough night. Yeah.
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