The Other Side of an eCommerce-Focused Agency With Eddie Maalouf of 4Media Marketing

Eddie Maalouf is the Founder and CEO at 4Media Marketing, an ecommerce advertising agency focused on content creation, paid advertising, email marketing, and more. The agency focuses on brands already allocating at least $10,000 in ad spend per month and then scales them into fast-growing direct-to-consumer brands.

Before founding 4Media, Eddie was the number one sales representative at Lifetime Fitness. He is also the Co-founder of Tiny Towne International, where he managed all social media, public relations, and marketing growth.

Here’s a glimpse of what you’ll learn:

[03:19] Eddie Maalouf’s background
[10:36] Life as a super-selling sales rep
[17:37] How Eddie makes decisions on accepting or rejecting offers
[21:44] Eddie’s playbook for content creation
[27:38] Long-term payoffs of content marketing
[32:02] Why did Eddie name his company 4Media?
[34:40] The future of 4Media, acquiring agencies, and industry outlook
[39:01] Business missteps Eddie wishes he could do over
[46:59] What to look for when hiring a CFO
[49:40] How to grow your ecommerce brand

In this episode…

You’re a few meetings in, the contracts are signed, and the budget allocated. Weeks later, your ecommerce brand is beginning to see improved ROI — your new secret sauce is that top agency you just hired. But have you thought about what makes them tick? How do agencies deliver remarkable results for multiple clients at a high level?

If you peel off the layers, you’ll find a diverse team working together on a common goal of helping clients succeed. Today’s guest Eddie Maalouf, of 4Media Marketing, takes us backstage to agency life — the marketing, team building, and expansion strategies. Want to know more?

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of 4Media Marketing, Eddie Maalouf. They discuss Eddie’s journey in sales, starting an agency, building a team, scaling, expansion strategies, and more.

Resources mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Hey guys, Josh Chin here, I’m the host of the eCommerce Profits Podcast where we feature top experts and entrepreneurs in the ecom Industry. And we go behind the scenes of the struggles and successes and growing a brand. This episode is brought to you by Chronos Agency if you run a direct to consumer ecommerce brand that is ready to scale and to double your customer lifetime value true retention and lifecycle marketing Chronos is your company we’ve helped hundreds of brands scale profits, email, SMS and mobile push while getting an average of 3500% ROI from our efforts. We’ve worked with brands like Truly Beauty, The Oodi, Aly Skin, and many more. The next step is to email us at sales@Chronos.Agency or you can go to Chronos.Agency to learn more. Now today’s guest is someone really special. Eddie Maalouf Edie is the Founder and CEO at 4Media company 4Media Marketing, 4Media is an ecommerce advertising agency focused on content creation, paid, paid ads, Facebook, Google email marketing, and many more. The agency focuses on brands, already allocating at least $10,000 in ad spend per month and your paid advertising spend, and focused on scaling, fast growing fast moving 30 direct consumer brands prior to founding 4Media, he was the number one sales representative from Lifetime Fitness. Really interesting story. He was also the co owner of Tiny Towne International responsible for managing all social media Public Relations and Marketing growth. And Eddie is a very one of the most giving people that I know. And we’ve only known each other for how long, like months, seven weeks, seven weeks, and we hit it off. I appreciate went out to Atlanta for Eddie’s event Agency Founders live amazing event, by the way, made the trip worthwhile. Thank you. I caught COVID during a trip so it made it all worthwhile. It was still worth it. Honestly, like, no kidding, taking that, that that event away, taking your event away, would have made the whole trip a terrible disaster. It was the literal saving grace, it was really worth worth the trip out. But yeah, Eddie, welcome to the show. And we like to dive in the first question. Obviously, your background is super interesting. You are a prolific content creator yourself as well across YouTube, your podcast. And, of course, for your clients as well. But give us a quick rundown on your background. Who is Eddie Maalouf?

Eddie Maalouf 3:15

How far back do I go?

Joshua Chin 3:17

Your choice dealer’s choice?

Eddie Maalouf 3:19

Oh, okay. Okay. I’m always this is an important detail. So Lebanese background, my parents have always been entrepreneurs. by parents. I mean, Dad, Mom was always like backbone to dad. Right? She managed the kids at home the house. Which by the way, you’re not in a relationship. Right. Josh?

Joshua Chin 3:39

I have a long term girlfriend. Six years coming. Okay,

Eddie Maalouf 3:43

how long? Okay, cool. Six years guy. Cool. So that’s a long time. So most people are even engaged before that. So it’s a serious relationship. So I think one of the most under rated things in business and running a company is having having a girl who actually can who wants to be the support, not the not the main person, right? There’s a lot of ambitious careers and ambitious women and like, as bad as this sounds, I think, if you’re really trying to scale your businesses and your ideas and your thought processes, and your spouse is from a different line of work, right, like she really wants to be an amazing nurse, for example, she really wants to be an amazing accountant. I think it’s a lot harder to do so especially with the intensity of like, having a home and personal life and kids and trying to run a company at the same time. I don’t know why I went on that tangent. But let’s let’s go back. So my parents are entrepreneurs. My mom has filled that role for my father, which is important. And I’ve always seen him start his own companies. He had a flooring company. He had a he bet all his cars on a waterpark in the Middle East. It paid off. It was the first waterpark Ever in the Middle East, there’s nothing in Dubai, there’s nothing anywhere he built in Lebanon, huge hit, people were like flying and driving and buses just from other countries just to go to a waterpark because I was the only thing on like that side of the world. Went to college for a marketing degree didn’t learn anything. But some cool stuff just so you kind of get an idea of my personality and my thought process. My first day of college, I made a commitment that I could be whoever I wanted to be, because I you know, you go to high school, and then you go to university and like another location, essentially, with new people you’ve never met, etc. I went there. And essentially, I made it a goal to meet a new person with every conversation. Like I never allowed myself to sit at the same table as other people that I knew I knocked on every single door and nine floors of my building. met every single person. Every time I ate food, dude, it was so funny. I was like, even in breakfast, it’d be like 6am Before classes, and there’d be like one other person in like a 500 table cafeteria. And I would like go sit at their table and they’d be like, This guy’s like super weird. There’s like 500 other tables that he could sit on? Yeah, here. But it was smart. You know? So that’s kind of the person that I am. I am I going too deep and too far this question for yes or no?

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