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The Relationship Between eCommerce and Logistics with Casey Armstrong, CMO at ShipBob

Casey Armstrong

Casey Armstrong is the Chief Marketing Officer at ShipBob, a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. It is the leading cloud-based platform aimed to provide small to medium-sized companies access to best-in-class supply chains and fulfillment capabilities.

Casey has worn various hats throughout his career, starting in the real estate industry and traveling the world. He eventually landed in the marketing space when he worked in Growth and Marketing for Mavenlink, and he went on to organize and build various startups. Before joining ShipBob, Casey was the VP of Marketing at BigCommerce.

Here’s a glimpse of what you’ll learn:

  • Casey Armstrong talks about his travel experience and how that shaped his mindset
  • Casey’s role at ShipBob and why he is fascinated with the logistics behind ecommerce
  • What are some things ecommerce brands should know about logistics partners?
  • Why it’s important to be prepared logistically when scaling your business
  • Casey’s vision of the future of ecommerce and how it’s evolving
  • Logistic differences between middle to high revenue brands
  • Casey shares the best and worst advice he’s heard about ecommerce and marketing
  • Casey and Joshua discuss some of their favorite podcasts and books

In this episode…

How important is the connection between ecommerce and logistics? Are there different strategies logistics companies take depending on the size of a brand? How can you avoid crumbling under the weight when scaling? Casey Armstrong can tell you.

Casey Armstrong has been working in marketing and ecommerce for over 11 years and is an expert in logistics. He’s helped countless ecommerce companies grow and thrive as Chief Marketing Officer at ShipBob, and is here to share his expertise with you.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with Chief Marketing Officer at ShipBob, Casey Armstrong, about everything you need to know about logistics. They discuss the role of logistics in the ecommerce space, why ecommerce brands need to prepare for scaling, the future of logistics, and much more. Stay tuned!

Resources Mentioned in this episode

Special Mentions:

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:19

Josh Chin here. I’m the host of the eCommerce Profits Podcast where we feature top experts in the ecommerce industry who go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecom brand that’s ready to scale and double your customer lifetime value through retention marketing, Chronos is your company, we’ve helped hundreds of brands scale profits with email, SMS, and mobile push, while getting an average of 3500% ROI from our efforts. We’ve worked with brands like Truly Beauty, Alya Skin, and The Udi and many more. The next step is to email us at sales@chronos.agency, or you can go to Chronos.agency to learn more. Today’s guest is Casey Armstrong, he’s the CMO of ShipBob. And the former VP of Marketing at BigCommerce. ShipBob is a cloud based logistics platform that brings Amazon level logistics to DTC brands of all sizes, and they currently serve over 5000 ecom brands from all around the world. Casey, welcome to the show.

Casey Armstrong 1:27

Thank you very much for having me.

Joshua Chin 1:29

Let’s take you way back before you ended up in the, the the tech world and the ecom world, you did a little bit of traveling. Tell us a little bit about that. And how has that shaped your mindset and who you are today? Yeah, that

Casey Armstrong 1:45

Yeah, that was a very, I have very fond memories of that time. So I actually started my career in the real estate space. For a handful of reasons. You know, I decided I, you know, I really wanted to travel and travel for a while. So I actually bought a one way ticket and flew out with just my backpack and traveled for about 14 months straight, which was a lot of fun, you know, I got to go through Southeast Asia and Nepal, and Australia and South and Central America and just meet so many amazing people and see so many different cultures that really, really opened my eyes to the world. And that is what really pushed me into the technology and beyond being able to you know, connect again, with with people from all over. It was really what pushed me over the edge, I was actually in this internet cafe. During my travels and put in this place, I was for quite a while and I was looking around and I was this was about 2008 I was I was looking around, and I was the only person out on Facebook. And at that time, you know, I still viewed Facebook as this kind of like toy. And I remember, you know, I was in college when Facebook actually got to our school, you know, that was like a thing where we, you know, we made but we made the cut. And I was looking around and it’s so interesting, I thought I was actually the only I was the only the only American in the internet cafe and the only one not using it. So I started asking them like, what are you using it for? If people are using it, you know, to talk to their friends cross border, people using it to upload photos to connect with, you know, their family that was following the travels, like around the world. And those are pretty obvious now. But they were not obvious back then. And that really was just such a lightbulb for me where it’s like, wow, this is this is pretty cool, where there’s this guy in Boston that built this app. And you know, he’s he’s touching the entire world. And, you know, in real estate, really how you get I think outsized returns, is by focusing on specific markets. Which is, which is the opposite of what we do in the technology world where you know, I’m in Southern California, you’re in Singapore, we couldn’t be at different time zones really. And it’s just so easy for us to connect and you know, not just on the podcast, but on other opportunities as well which is which is just so much fun. So anyways, I was really pushed me over the edge to jump into the technology world.

Joshua Chin 4:07

Love that. And then coming into your background in kind of your your entire journey from from BigCommerce. And before that you were also an entrepreneur, and you’ve exited a couple of companies of your own. Is that right?

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