Anthony Standifer is the Co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space.
He and his partners built a seven-figure company, launching and supporting growth for over 150 brands in its five years of existence. Anthony’s work includes formulating beauty products, contract manufacturing, and assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands.
Anthony is also the host of the Driving the Business: Beauty Brands & Entrepreneurship podcast.
Here’s a glimpse of what you’ll learn:
- [02:42] How Anthony Standifer braved the odds to become an entrepreneur
- [06:37] What many beauty brands are doing wrong — and what the successful ones are doing differently
- [14:20] How to scale beyond your initial niche
- [16:50] Consistent traits of successful entrepreneurs
- [19:46] Pitfalls to avoid in employee/employer relationships
- [24:09] What to consider when planning to go global with a products-based business
- [32:07] Some mSEED success stories
- [34:42] Anthony’s favorite entrepreneurial failures
In this episode…
If you have a great beauty product, but your marketing feels like you’ve been shooting blanks, you probably are — and you’re not in good company. Many beauty brands like yours face an all-too-common problem: marketing their products to a broad audience. As a result, their marketing does not speak to their ideal customers’ needs and why they buy products.
According to today’s guest, Anthony Standifer, the solution is niching to the point where you speak the language of your ideal audience and build a tribe. Unfortunately, many entrepreneurs still struggle with the idea of niching because they think it will limit their growth options. However, that’s one of the secrets of successful brands. Want to learn more?
In this episode of the eCommerce Profits Podcast, Joshua Chin talks with Co-founder and Chief Marketing Officer of the mSEED group, Anthony Standifer. They discuss beauty brands’ mistakes, why successful brands are doing better, traits of successful entrepreneurs, and lots more.
Resources mentioned in this episode
- Joshua Chin on LinkedIn
- Chronos Agency
- eCommerce Growth Hackers Facebook Group
- mSEED group
- Anthony Standifer on LinkedIn
- Driving the Business: Beauty Brands & Entrepreneurship
- Monique Rodriguez on LinkedIn
- EO – Entrepreneurs’ Organization
Sponsor for this episode
This episode is brought to you by Chronos Agency.
If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!
Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.
Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.
Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.
Joshua Chin 0:21
Hey guys, Josh Chin here and the host of the eCommerce Profits Podcast where we feature top experts and entrepreneurs in the ecommerce industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecommerce brand that is ready to scale and to double your customer lifetime value true retention or lifecycle marketing. Chronos is your company. We’ve helped hundreds of brands scale profits with email, SMS and mobile push marketing, while getting an average of 3500% ROI from our efforts, we’ve worked with brands like Truly Beauty Alya Skin, the OodI and many more. The next step is to email us at [email protected], or we can go to Chronos.Agency to learn more. Today’s guest is Anthony Standifer. Anthony is the co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting, expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. He and his partners built a seven figure company launching and supported growth for over 150 brands in their five years existence. His work includes formulating beauty products, and contract manufacturing, as well as assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands. Anthony, you have been a prolific entrepreneur, and your experience is deep in the industry. I’m excited to dive a little deeper into your background, how you got into this space, or you ended up starting your company. Now that and most importantly, Anthony is someone who loves supporting underserved entrepreneurs. He’s also a host of a wonderful podcast, which we will link in the show notes down below. And he really loves gin, and coffee, which I can get behind. Anthony, welcome to the show.
Anthony Standifer 2:27
Hey, good day, Josh, thank you for having me.
Joshua Chin 2:31
Anthony, tell us a little bit of a background. How do you end up becoming an entrepreneur? And what was your journey like along the way and becoming one?
Anthony Standifer 2:42
Great question. So your your intro made me sound better than I think I actually am some days, but I’m going to rise up to the level here. So I am a first time entrepreneur, in terms of being a full time entrepreneur. I have been super fortunate to have worked in the same basic space for about 23 years at this point. So my second job out of undergrad was in the beauty space. And it was as a marketer and a place that I found that I absolutely love. So I spent about 14 years of my career working for big multinational companies, a good portion of that was spent in different divisions of Revlon, I’m here in the United States, and a little bit overseas as well. Within the last place that I worked at, actually met a woman who later became my business partner. So I always tell people, I’m a reluctant entrepreneur, I left corporate America because I was frustrated with what was happening inside of corporate America. And my now business partner had an idea for what is now in mSEED group. And she shared that idea with me, rather casually after she had left the company to go do something else. She grabbed me in on the inside of what she had been thinking about. And I got super excited about it. And I was like, this is going to be great for you and you’re going to be so successful. And you and you and you and yeah, he’s like, Well, what about you coming to help me with part of this? And my first reaction was, Oh, hell no. I love direct deposit. And I love the comfort that corporate America brought with it. But I realized that that was just an initial response of fear. So for me at always been a person that has said that I will go where opportunity is, and I’m not going to wait for opportunity to always find me. And this was an opportunity where literally, this was an instance where opportunity literally got in front of me and was like I’m here. Yeah, come see me.
Joshua Chin 4:44
And you have seven years. Yeah. And you have years and years and years of experience to back that up and a lot of new entrepreneurs today are starting out with basically no experience very much Like, like me, starting my own business having absolutely no experience, and having to leverage off kind of the insights and experiences of other people. But you’re, you’re in a place where you have like years of not just industry context, but also industry context, which is really cool. mSEED group Tell me a little bit about how that name came about. What does that mean?
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