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The Truth About SEO for eCommerce Brands With Kevin Miller, CEO of GR0

Kevin Miller

Kevin Miller is the Co-founder and CEO of GR0, an agency that helps scale DTC (direct to consumer) brands organically rank #1 on Google.

Although he is now based in California, Kevin grew up in Florida. He moved to Washington, DC, to attend Georgetown University and then moved to California to pursue a career in the epicenter of tech. He was a Digital Marketing Account Executive at Google, where he learned growth marketing frameworks to help DTC companies scale using organic search.

Kevin was the Head of Growth and Marketing at Open Listings, which Opendoor acquired. In 2020, he left Opendoor to co-found GR0 with his longtime friend, Jon Zacharias.

Since then, he’s grown the company from zero to a run rate of $20 million with over 70 employees. GR0 has worked with companies such as Theragun, Ritual Pressed Juicery, Universal Music Group.

Here’s a glimpse of what you’ll learn:

  • [5:09] How Kevin Miller started his SEO career
  • [8:03] Why ecommerce brands struggle with SEO
  • [12:08] How long does SEO take to generate ROI for ecommerce brands?
  • [15:47] The best way to begin your SEO journey
  • [19:03] Kevin shares how he manages impatient SEO clients
  • [21:29] The inspiration behind Kevin’s agency’s growth
  • [24:47] How Kevin grew GR0 quickly
  • [29:44] Kevin’s favorite brands
  • [32:03] The core values at GR0
  • [34:39] Kevin’s best advice for ecommerce businesses

In this episode…

Did you know SEO can help your ecommerce brand generate the first-party data you need to grow your business? Even better, SEO promises long-term sales as your brand ranks and more customers find you on Google.

Unfortunately, many ecommerce bands struggle with their SEO strategy. They expect a quick result or get into it with a budget too small to get results. On top of that, some ecommerce brands don’t even have an SEO strategy at all. These difficulties stem from being misinformed when it comes to SEO. So, let’s get to the truth.

In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of GR0, Kevin Miller. They discuss why ecommerce brands struggle with SEO, how long it takes for SEO to generate ROI, the best way to begin your SEO journey, and more.

Resources Mentioned in this episode

Special Mentions:

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast, where we feature top founders and experts in the ecommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:17

Hey guys, Josh Chin here, I’m the host of the eCommerce Profits Podcast where we feature top experts and entrepreneurs in the ecommerce Industry and go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by the eCommerce Growth Hackers Facebook Group. If you own or operate a direct consumer ecommerce business, you’re probably drowning in a sea of conflicting information and advice from people who may or may not have even been in your shoes. So skip the noise join the eCommerce Growth Hackers Facebook Group that’s private learn from a curated group of ecommerce founders and operators and tap into the genius of features specialists on econ, growth and marketing. And the best part, it’s free. So check out the group on Facebook that’s facebook.com forward slash groups, forward slash ecommerce growth hackers with a Z at the end. The link is also in the description of this episode. And I’ll see you guys on the inside. Today’s guest is someone I’m really excited to speak with Kevin Miller. So Kevin grew up in Florida before moving to Washington, DC to attend Georgetown University. He then moved to California to pursue an entrepreneurial career in the epicenter of tech, Kevin’s worked at Google at their HQ in Mountain View for two years, as well as smaller startups, looking to improve their online advertising strategies. And most recently, Kevin was also the Head of Growth and Marketing at Open Listings, which was acquired by Open Door and he then left Open Door to cofound GR0 that spelled GR Zero, the country’s fastest SEO, fastest growing SEO agency with his longtime friend, Jon Zacharias in 2020. So very recently, and since then, he’s grown from zero to a run rate of $20 million with over I would say 100 employees Kevin is that right, like across the entire group.

Kevin Miller 2:31

Oh, yeah, well, we have about 77 full time employees and we have 100 writers. So it’s approaching 200 Total people that are paid monthly.

Joshua Chin 2:39

Right. That is that’s incredible. And GR0 works with incredible brands like Theragun, Ritual Pressed Juicery, Universal Music Group, and many, many more. GR0 is one of the only SEO firms that my company Chronos refers business to. And that speaks a lot. And we’re also a new client. I’m not sure Kevin, if you know that, but I do. I do. I’m thrilled by it. Yeah, yeah, I’m super excited. I’m just about to get on boarded. Post PFC and, and all that stuff. But I’m looking forward to that. Kevin, welcome to the show.

Kevin Miller 3:21

Thank you for having me. Um, you know, I haven’t really had a chance to do too many podcasts. And when we met a Geek Out, I was really impressed by what you have built. And I’m thrilled to chat with you, you know about about everything ecommerce today.

Joshua Chin 3:36

Thank you. Thank you. So Kevin, talk to us a little bit about your experience of coming into entrepreneurship. And starting in 2020. That’s a really short time. So it’s been, what, 18 months or less? Or? Yeah

Kevin Miller 3:54

It’s been a, it’s been a while. Well, I incorporated the company in April 2 2020. But we’ve been working on it since November of 2019. So I say in my head, it’s about two years old. But yeah, it became a real thing that I thought was worth the legal bills of filing an LLC by April, April 2020. I quit my job on February 7 of 2020. So, you know, pre Coronavirus, and then that threw kind of a wrench into things. But then, you know, we became really serious about it knew we were gonna move forward in April.

Joshua Chin 4:33

So, prior prior to that your ad, we talked a little bit about his ad at Google. I think that’s a big interest point to a lot of people. And coming from Google that gives you in my opinion, a little bit of an edge because you’ve seen what, what the life is like at Google, how the company functions really high level and what have taken experience into search engine marketing and search engine optimization. Does it does it help at all? Like, is that true? Does it give you any kind of a, an edge or insight in what you do today?

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