Archives for November 14, 2019

Chronos Agency Webinar: Create EPIC Holiday Strategies that Convert

Chronos Agency’s first-ever webinar hosted by its very own co-founder and CEO—Joshua Chin. The holiday season is a big opportunity to maximize sales.

SINGAPORE (November 5, 2019)—Batten down the hatches! It’s time to prepare for the upcoming holiday sales madness with some much-needed eCommerce email marketing holiday strategies!

Are you ready for the upcoming big holiday sales season?

During the webinar, Josh shared key advice and laid down the step-by-step process of planning out your eCommerce marketing strategy.

Packed with attendees ready to soak up as much brain juice as they can, this webinar proved most fruitful to the eCommerce entrepreneur who’s looking to stand out during the great sale battle ahead.

Josh covered all the major eCommerce holidays from October all the way to New Year’s but focused on the 4 key holidays. He emphasized the many lucrative opportunities available to eCommerce businesses during this time period. 

Josh jumped straight into the 6-step Sales Sequence eCommerce for marketers and entrepreneurs tuning in. This was the 6-step blitzkrieg that would ensure the effective execution of their holiday email marketing strategy to reap the maximum revenue from the holiday season!

 

Now is the Time to Plan Your Attack!

Among the many events taking place this Q4, there are two that stand out as every business’ best marketing opportunities. These two events are Black Friday—the 3rd largest sales day of the year—and Cyber Monday—THE biggest shopping day of the year for eCommerce.

Q4 is the best time for you to cash in on all the hard work you’ve put in for the first three quarters of the year.

As excited as everyone is to take advantage of these events, it’s always best to approach these opportunities with a cool and sound mind.

Inspired by our partner agency—Klaviyo—Josh shared his 3-step Holiday Attack Plan which can help you cover all your bases.

First, you must plan and plan ahead by outlining your goals, your approach in achieving your goals, determining your target audience, and finally organizing your segments.

Second, create a checklist for you to come up with a clear way to communicate your plan and the processes behind your plan with your team.

And third, you roll out and execute your marketing strategy. This is where Josh’s 6-Step Sales Sequence came into play.

This is something that’s really versatile. You can use this in any sales event, any product launch. It’s just an idea that you can modify and mold to your business

The sales sequence essentially involves the following steps:

  1. Build Up the Hype
  2. Create Your Priority List
  3. Execute Your Priority Launch
  4. Follow with Your Main Launch
  5. Acknowledge Social Reminders
  6. End with a Bang when Closing Sales

As Josh mentioned, these steps can be applied to any event strategy. It’s basically a clear outline for you to know what to do and when to do it.

Along the way, Josh himself demonstrated how to create a sign-up form using Klaviyo’s handy and easy-to-use form creation software.

Josh stressed the idea of creating different emails for the sake of A/B testing. Narrow down your designs and content to the one email that performs the best and generates the most conversions.

The webinar then reaches its end with Josh sharing some noteworthy email marketing holiday trends in 2018 that is still relevant this 2019. Namely—

  1. Holiday Gift Guides
  2. Winback Emails
  3. Holiday-centric Themes and Imagery
  4. Mobile-friendly content

You’ve got all the tools you need to achieve your goals. All you have to do now is learn how to use them effectively.

Learning is only half the battle! It all boils down to your wit and cunning to really make the most out of your eCommerce email marketing strategies during the upcoming holiday sales madness, especially with the Black Friday and Cyber Monday sales.

As he always says, “onwards and upwards to Q4!”. 

Josh will next be featured on the main stage at this year’s Affiliate World Conferences happening on the 4th to 5th December in Bangkok, Thailand.

Stay tuned for that at the Affiliate World Conference eCommerce Lab.

It’ll be an exciting event of hyper-focused speeches curated from the thought leaders and highest performers within the eCommerce industry.

Josh is set to hash it out on the main stage on day 2 with “How to Take Control of the Holidays with my Six-Step Email Marketing Sales Sequence.”

 

Did you miss this podcast? Don’t worry about it! Watch the play-by-play below:

Create EPIC Holiday Email Strategies that Convert Webinar Video

7 Hidden Ways to Use Retention Email Marketing to Reduce Your Churn Rate

It’s not enough to know that retention email marketing can reduce your churn rate. It’s important to know how to implement it correctly so that you get the results you want. Here are 7 examples of how to use retention emails to reduce the churn rate of your eCommerce store:

 

1. Maximize the use of your “Thank You” emails

Most likely, your eCommerce store sends out an automatic order confirmation to your customers. Typically this email contains the order number, the breakdown of the order and their respective and total costs. It acts as a digital receipt.

Honestly, that’s not something that will make you stand out and improve customer relationships. It’s basically part of your responsibilities to your customers. So try this out. Take the time to design a thank you email that will deliver some value, or help brand your company. 

Warby Parker’s thank you email starts hyping you up for the home try-on you ordered.

“Get excited!” is the central message of this email, which is right on point with their brand positioning.

 

Warby Parker retention email example
Source: Automizy

They aren’t marketing their products as “just” glasses. Their glasses are unique because they help you reach the identity that you want to have.

You can also use thank you emails to tell the unique story of your brand and team just like what Ryan Popoff, the founder of Popov Leather, does. He sends personalized thank you videos to every new customer. What a way to use retention email marketing to connect with his customers, right? 

bonjoro retention email marketing
Source: Bonjoro

 

This strategy has been part of the driving force that helped Popov Leather grow past a one-person shop. It is also a key driver of over 3,000 positive customer reviews.

You don’t have to go as far as personalized video, but it drives a point. Your customers like being treated as human beings. They don’t think of themselves as dollar signs or numbers in a database. So when a company treats them as people, they are more likely to become loyal customers.

 

2. Recommend not just the next product, but the right product

For some products, there’s no direct replacement. If someone buys free weights, they are likely to last throughout their lifetime. If someone buys a book, they probably aren’t going to buy the exact same book ever again.

So what should you do?

Recommend the next product that makes sense. But wait, don’t recommend just any product. Recommend the right product that your customers will likely buy. You can do this through segmentation—where the customers will receive recommendations based on their preferences and order history.

If they bought a book, recommend a related book, like the sequel or the new release by the same author. If someone bought free weights, exercise bands, or workout shoes make sense.

amazon kindle email example

 

Amazon is a master of these emails. If you own a Kindle, they keep tabs on exactly when you finish a book and recommend another one for you to read. There’s no better time to sell a book than when someone has just finished reading one.

 

 

Recommending personally relevant products is a great way to drive more sales. 80% of shoppers are more likely to buy from brands that offer personalized experiences. So make the most of this! 

 

3. Send Holiday Emails and Seasonal Greetings

It can be hard to figure out when to contact your customers. Since you’re not friends, you can’t exactly just drop a “Hey…” in their inbox whenever. That’s where holidays come in handy. Holidays are the perfect excuse to refresh customer relationships.

Depending on your industry, it might also be your best chance of selling more to existing customers. Postmates had a smart email campaign for this year’s Halloween.

 

postmates halloween email

 

They promoted “reverse trick-or-treating” in their promotional email. With a special, limited-time coupon, you can treat yourself instead of the neighbor’s kids. What an ingenious idea, don’t you think?

But you don’t need a coupon or special offer. You can use a holiday pun as an excuse to remind your customers of your best qualities. That’s precisely what Warby Parker did this year.

warby parker halloween email

 

Basically, holidays allow you to send emails without annoying subscribers and customers. As long as you do it right. In case you missed it, here are some examples of how you can use holiday promotional emails to build your brand’s presence and then reduce churn rate as another win.

 

4. Ask for user feedback 

Send an email to your customers and ask them what they think about your products/store. It doesn’t get much easier than this. Why does this work? It shows them that you value what they think. And that already says a lot.

Fabkids, an online retailer focused on children, recently sent this email to their customers to ask for feedback. It opened with “Penny For Your Thoughts” to keep things casual. It is likely an essential part of their branding strategy.

 

fabkids email example

 

Most companies that are serious about customer experience rely on surveys and real customer feedback. Asking via email is one of the easiest ways to access this essential source of information. Plus, emails are more personal because they land in a person’s inbox. There’s an air of privacy, unlike public surveys or polls on social media.

These emails don’t have to be complicated, so don’t dilly-dally. Design, create, and send it. You can also send an NPS (Net Promoter Score) one-question survey.

 

5. Send Reminder Emails Based on Browsing History

If someone has visited a product page several times or starred it, that’s a reliable indicator of purchase intent.

If they don’t add it to their cart or purchase, it doesn’t mean they will never buy it. Maybe they forgot about the product completely, or maybe they got distracted by something else. That’s where reminders come in handy.

A few days later,  you can remind your customers of the product they were checking out.

Set up your cart recovery flow! It is a perfect example of a reminder email. Check out this one from Target.

 

target reminder email

 

Target also understands that the customer might have changed their mind about that product.

Maybe the online reviews were terrible, or they felt it was just too expensive. So they recommend similar products in the email as well.

Featuring multiple products in a single email is almost like placing shopping ads for free. You know they will reach interested buyers, but you don’t have to pay for clicks and sales.

 

6. Send personalized discounts that double as retention email marketing campaigns

91% of U.S. consumers are more likely to shop when offered relevant offers and discounts. Instead of just sending someone a coupon, or promoting a sitewide sale, hit your customers where it matters.

Let them know that the products they showed interest in are now cheaper than the last time they saw them. Again, Target and other large online retailers do a great job of this.

 

target second email example

 

7. Win back lost customers 

Once a customer has added products to their cart, it’s easy to think that your marketing job is over.

But that’s not exactly true. There’s still a chance that prospects opt-out of the sale, and didn’t finish the transaction.

Again, the cart recovery flow comes to the rescue! These are the emails that you send automatically to users that add products to their cart, but leave your site without purchasing the items. They are very effective. In fact, 28.3% of total eCommerce revenue comes from successful abandoned cart emails

This email from Home Depot illustrates the basics quite well.

 

home depot email example

 

All you need to do is remind the customer of what was in their cart. Once someone has decided to buy, it’s best to capitalize on that before they change their minds. That is the magic of an abandoned cart email.

So there you have it! Seven ways to reduce churn and improve your customer relationships with email. But that doesn’t mean you can just copy, paste, and send identical emails. That approach doesn’t guarantee results.

What works for other companies might not work for your store or brand. Other brands may have a different retention email marketing campaign that will work for them. 

That’s where data comes in. Analytics is an essential part of any marketing strategy, and retention marketing is no different. Without it, you’re spending time, money, and effort without a compass. You have no way of knowing if what you’re doing is working.

Make sure you deep-dive into the reports of your eCommerce service provider as well. This way, you can split-test onboarding and other emails to find out what works best for your business.

Using data and retention email marketing will guarantee a lucrative business. The emails help educate your customers on how to use your product. The data gives you the edge and the information you need to keep users engaged with milestones and progress updates. Email can also help you gain valuable user feedback that will guide the future of your product.

If you love the idea, but you’re not quite sure how to implement it in the real world, schedule a 30-minute free call with our email marketing experts.

 

Resources:

Automizy

Bonjoro

Instapage

Accenture

Salecycle