How 9-Figure eCom Brand, The Oodie, Snuggled up to 30% email revenue share

Overview

Lifestyle and comfort brand The Oodie was looking into ways to improve their email marketing. With the help of Chronos Agency, they managed to catch some of the underlying issues that they needed to address within their email marketing framework.

With Chronos Agency locked in on those issues, Chronos knew what they needed to do to get The Oodie’s email marketing machine up and running better than before.

The Problem

Before Chronos Agency could get started, The Oodie presented them with their statistics at the time, which weren’t looking so good overall.

Their issues included the following:

• High abandoned cart open rates, but low conversions
• Low email campaign open rates
• Emails were frequently tagged as spam
• High unsubscribe rates

The Solutions

Based on The Oodie’s issues at the time, Chronos Agency zeroed in and determined the best solutions to help iron out all the wrinkles in The Oodie’s email marketing framework.

Chronos Agency applied these three major solutions:

1. Improve Deliverability

2. Increase Overall Email Revenue

3. Improve Pop-up Conversion Rates

The Strategy

To accomplish these solutions, Chronos Agency needed to apply their best practices, all while following the branding standards of The Oodie.

Here’s a sneak peek at the different strategies Chronos used:

• Reduced the number of links on the campaigns sent out.
• Reduced the number of images and made sure that the text to image ratio was 65/35.
• Design overhaul for both the campaigns and flows via utilizing Chronos’ best practices
  for email design and applying The Oodie’s approved brand guidelines.
• Continuous flow optimizations and campaign AB testing to get to the maximum allowable
  revenue.
• Design overhaul for the current pop-up on their websites.
• Utilized Optimonk after several AB testings with Klaviyo pop-ups and found that Optimonk
  forms worked better with the client.