ALP Pouch Boosted Email Revenue by 67% with Email Automation
+67%
Increase i in email-attributed revenue (vs. January 2025)
49%
Flows contributed of total email revenue (in April)
5.5x
Growth in returning customer revenue
The Story
ALP Pouch is a fast-growing DTC brand offering nicotine pouches designed to deliver smooth and bold flavors. With a product built around a strong user experience, ALP needed a structured, high-performing email automation flow to convert, retain, and re-engage its expanding subscriber base.
When ALP partnered with us, Chronos Agency in early 2025, the brand had limited structured lifecycle flows in place. Revenue from email was heavily reliant on occasional campaigns, while key automation touchpoints were missing. The brand lacked behavior-based recovery flows, a replenishment flow, and a structured post-purchase experience.
The Challenge
Although ALP’s store was scaling, it lacked an automation strategy that supported retention or optimized the customer journey. Critical stages in the customer journey – from initial interest to post-purchase engagement, were not yet being addressed through automation.
This meant the brand was missing out on key opportunities to recover lost sales, convert high-intent users, and nurture customers beyond their first purchase.
The Strategy
We designed and implemented a full-funnel email automation system tailored to ALP’s customer journey and product usage cycle.
The core objectives were to:
- Welcome new leads effectively and guide them toward their first purchase
- Recover lost sales from high-intent visitors
- Reinforce product value post-purchase and encourage reorders
- Drive long-term retention through a replenishment strategy
- Align every message with ALP’s brand voice – confident and bold.
Each flow was built with tailored delays, dynamic product blocks, and behavior-triggered segmentation to ensure precise targeting, avoid message overlap, and reduce subscriber fatigue.
Recovery Stages Targeted:
To maximize recapture potential, we targeted four key points of abandonment:
- Site visit without product view
- Product view with no action
- Product added to cart, no checkout
- Checkout started, but not completed
Post-Purchase Journeys:
Flows after purchase focused on reinforcing satisfaction, introducing Subscribe & Save, and encouraging reorders.
Messaging included flavor discovery, reorder reminders after 15 days, and social proof to build trust and promote long-term use.
The Results
By April 2025, automated flows contributed nearly half of total email revenue – a significant shift from January, when the brand had limited automation in place. The flow strategy delivered strong results across key engagement and revenue metrics.
- +67% increase in email-attributed revenue vs. January 2025
- Flows contributed 49% of total email revenue in April
- Average open rate improved by +126%
- Click-through rate increased by +150%
- Conversion rate improved by +149%
- Returning customer revenue grew by +548.6%
- First-time customer revenue increased by +313.3%
- Recovery-focused flows showed strong performance, with recovery rates rising from 9.78% to 13.80%, outperforming the industry recovery average of just 3%
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The Results
+67%
Increase in email-attributed revenue
(vs. January 2025)
49%
Flows contributed of total email revenue
(in April )
+5.5x
Growth of returning customer revenue
Summary
ALP Pouch, a fast-growing nicotine pouch brand, partnered with Chronos in early 2025 to build a full-funnel email automation system. Previously reliant on ad-hoc campaigns, ALP lacked key flows for recovery, retention, and post-purchase engagement. Chronos implemented behavior-based automation targeting abandoned site visits, carts, and post-purchase reorders, all aligned with ALP’s bold brand voice.
By April 2025, automated flows drove 49% of total email revenue, with major increases in open rates (+126%), click-throughs (+150%), and conversions (+149%). Notably, returning customer revenue rose by 548.6% and recovery rates reached 13.8%, far above the 3% industry average. The strategy proved the value of structured, behavior-driven automation for boosting retention and growth.
Key Takeaways
- A full-funnel automation system rooted in customer behavior helped ALP unlock revenue from previously untapped opportunities.
- The structured post-purchase and reorder journeys touchpoints helped build stronger customer habits, trust, and product affinity, resulting in a significant rise in both first-time and repeat purchase revenue.
- Recovery flows effectively targeted users at four levels of the buying process, resulting in higher conversion and recovery rates than industry standards.
- Flow performance confirms that well-timed, brand-aligned lifecycle automations are essential in driving retention and long-term revenue, especially for products with short repurchase cycles like nicotine pouches.
- The structured post-purchase and reorder journeys helped convert one-time buyers into repeat customers, supported by targeted reminders and the timely introduction of Subscribe & Save.
