How Economic Pressures are Shaping eCommerce Businesses’ Choices in Marketing Partners
So, here’s the deal: When the economy gets a little shaky, or when you’re trying to watch every penny, what do you do when it comes to expanding your team and getting support for your eCommerce business?
Why Email and SMS Marketing Work
Ecommerce businesses can face challenges when trying to effectively reach their target audience. Social media can be unpredictable, while over-reliance on paid ads can dramatically push up customer acquisition costs. Imagine having a direct line to your customers, ensuring your messages are seen and acted upon, all without having to spend significantly more. Email and […]
5 Compelling Reasons to Embrace Lifecycle Marketing for Your Ecommerce Business
For many ecommerce brands, paid media has long been the go-to strategy for boosting traffic and sales. However, as customer behaviors evolve, more ecommerce store owners are embracing a sustainable marketing approach. Enter lifecycle marketing. Lifecycle marketing is a data-driven strategy that guides customers through various stages of their buying journey, offering tailored messages and […]
Your Ultimate Guide to ECommerce Lifecycle Marketing
How do you achieve long-term and sustainable eCommerce success without burning out your business (and yourself)? Look no further than lifecycle marketing.
Everything You Need to Know for Big BFCM Success [2022 Edition]
Here’s how your eCommerce store can take advantage of the biggest sale of the year for huge brand and customer base growth. This is everything you need to know for a successful BFCM season.
7 Hidden Ways to Use Retention Email Marketing to Reduce Your Churn Rate
It’s not enough to know that retention email marketing can reduce your churn rate. It’s important to know how to implement it correctly so that you get the results you want. Here are 7 examples of how to use retention emails to reduce the churn rate of your eCommerce store: 1. Maximize the use […]
The Answer to Reducing Your Churn Rate
As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%. Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49% […]
How Your Holiday Email Marketing Strategies Can Build Your Brand’s Presence
Most eCommerce stores think of the holiday season as a big opportunity to make quick sales and some serious revenue. While this is true, here’s another reason to get excited for the holidays. It’s also a great chance to build your brand presence and deepen relationships with your existing customer base. That being said, it’s […]
Incredibly Strategic eCommerce Email Marketing Campaigns to stand out on Black Friday and Cyber Monday
Black Friday and Cyber Monday used to be ruled by retail stores. People showed up as early as 7 AM to line up and secure great deals. But ever since the digital transformation, something has changed. Black Friday foot traffic to retail stores dropped by 9% in 2018 alone. eCommerce is most definitely picking up […]
