of monthly B2C revenue from email by late 2022 (from 15% in December 2021)
Open Rate maintained among 100k+ emails sent per month
Average Click Rate among 100k+ emails sent per month
CALECIM® Professional is a unique skincare and haircare brand whose products are all powered by cord-lining stem cells.
Before making their products directly available to consumers, CALECIM® Professional exclusively sold to clinics. This meant all their marketing was targeted toward doctors.
When they opened their business to end users, they operated both their B2B and B2C email marketing in the same CRM which was ActiveCampaign.
Before partnering with Chronos, they were already running their own email marketing, which was only generating about 15% of their store’s revenue.
For the first 30 – 60 days after partnering with CALECIM®, Chronos needed to prepare a solid foundation for their email optimization plan:
Some factors that kept email’s share of revenue at 15% included:
More emails meant more touchpoints CALECIM® can attend to along the customer journey. This also meant a broader range of variation that helped them cater to the needs and preferences of different segments
Because of the medical and scientifically backed nature of CALECIM®’s products, content detailing specific instructions was a must.
This is where post-purchase emails, follow-up emails, and FAQ content emails come into play to ensure correct usage of their CALECIM® products.
Chronos helped CALECIM® segregate their emails according to country, engagement, and purchase history.
Using a systematic approach to continually improve CALECIM®’s emails was key to improving their numbers.
Types of content, subject lines, colors, and send times were only a few of what we conducted A/B tests on.
Deliverability is the main foundation to any successful email system. Here are a couple of best practices on how we helped improved CALECIM®’s deliverability:
Let’s discuss how we can help your eCommerce business thrive! Book a call today to discover the power of lifecycle and retention marketing for long-term growth.
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of monthly B2C revenue from email by late 2022 (from 15% in December 2021)
open rate among over 100k emails sent per month
click rate among over 100k emails sent per month
CALECIM® was struggling to transition their email marketing to B2C. Initially, they started out as a B2B-focused brand.
Chronos Agency helped improve their email systems by populating the number of emails sent per month, increasing variation to cater to different segments’ needs.
Chronos also added key flows into CALECIM®’s existing email systems to reach more touchpoints in the customer journey.
Finally, advanced segmentation and healthy deliverability ensure their emails were landing in the inboxes of the right people at the right time—increasing overall conversions and profits.
A specific goal requires a specific email strategy. So the more emails you have that each accomplish a specific objective, the better.
to eliminate issues that would have been avoidable.
and follow through with profile criteria when sending specific emails.
Lifecycle marketing works when a team reads your customer data and turns it into a plan. Since 2017, Chronos Agency has worked with 500+ DTC brands and generated $400M+ in attributable revenue for them. We’d like to show you what that experience could do for your brand.
