Evanesce's 16.5X ROI Boost
The eCommerce skincare brand Evanesce was keen on establishing a solid email marketing framework that would bring in sustainable revenue flow and a tribe of loyal customers.
However, building an email marketing framework from scratch proved way more challenging than they previously thought. So, they reached out to Chronos Agency who, not only helped them establish a reliable email marketing strategy, but also innovated on its design to help solidify their foothold in their customer base—boosting their metrics as a result.
With beauty becoming less vanity exclusive and more of a health-promoting lifestyle, Evanesce New York stepped in to give their target market the beauty and care their skin deserve.
This skincare brand approached us with the aim to implement an email marketing framework that would provide them with consistent revenue and strengthen and sustain their customer base.
Evanesce needed a solid email marketing strategy, the only challenge here was they needed to launch one from scratch.
To help us come up with an email marketing strategy that best fit their needs at the time, we zeroed in on their three major pain points:
Building a tribe of loyal customers
Understanding their target market to help accurately address their customers’ needs
Establishing consistent and sustainable email revenue to set their business for long-term growth
We didn’t want to make just another email marketing strategy for Evanesce. Innovation was key here, so we implemented a customer-focused email marketing strategy. This involved delivering relevant and high-value content to their customer base.
We achieved this by conducting regular split-tests, one after the other. Since their framework was going to be built from scratch, we needed to dive into as much research as needed to get the necessary data.
The overall strategy involved conducting split-testing and content optimization. To do this, we first conducted an audit of Evanesce’s customer journey.
This was necessary for us to determine what was causing their customer loss and what key opportunities were available for them to generate value from the traffic they were getting. Here are some of the actions we took included in our strategy:
1. Optimized their Lead Capture Funnel
Their lead capture funnel needed some much needed tweaking so help increase Evanesce’s overall number of conversions.
2. Extended their Automated Flows
This is to focus on delivering valuable content so Evanesce can continue forging deeper relationships with their customers.