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ForChics Hits 42% Revenue Generation from SMS & Email

Chronos-Agency-Case-Study-Forchics (1)


Increase in email revenue


Increase in SMS subscribers


Total revenue generated from email and SMS marketing

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ForChics was already well on their way to scaling their business further. The only thing holding them back was a lack in the customer retention and loyalty department to kick their growth into high gear.

They needed a customer-focused marketing framework, but how and where should they start?


ForChics is a US-based modern beauty brand that proudly promotes their customers’ wellbeing and health.

With over a thousand positive reviews from happy and satisfied customers, it’s no surprise that their signature lash and brow enhancing serums are regarded as best-sellers around the globe.

The Problem

ForChics’ emails were generating only 7-8% of their overall revenue. To give you a point of reference, the industry benchmark is 30%.

Not only were their core email flows not optimized, but they were also lacking in solid subscription, wholesale, and ambassador programs.

The Solutions

They brought in Chronos Agency to help them ramp up their email marketing and SMS marketing systems.

After optimization, ForChics got a 310% increase in revenue attributed to emails and 100% higher revenue attributed to SMS than what they initially aimed for.

The Strategy

The Chronos team implemented strategies the focused on maximizing sales from existing customers as well as optimizing marketing initiatives aimed towards ForChics VIPs. Two of the five big strategies Chronos Agency used were advanced segmentation and retargeting and custom email flows. Generally, these strategies helped ForChics to leverage the top-selling products they had and encourage repeat purchases from customers. If you’re interested in getting the full breakdown of all the strategies used that helped ForChics achieve these results, feel free to download the full case study.

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The Results

Total email revenue

45% of store revenue, initially 27%

Flow email revenue

31% of store revenue,
initially 23%

Campaign email revenue

14% of store revenue,
initially 4%

List growth

221,055 as of december 2022,
initially 100,335


Calming Blanket wanted to increase their 27% email revenue to 35%. Chronos Agency helped them not only reach but surpass their initial goal through the use of—

Advanced segmentation
Strategically planned content
calendars and campaigns
Consistent A/B testing
Mobile-friendly designs
for campaigns

Key Takeaways

Advanced segmentation is a must-have for any business looking to improve their email revenue.

Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.

Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.

Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.

Lifecycle marketing is a much larger iceberg than you think. It’s more than just slapping together two different strategies and forgetting about it. It requires a dedicated team who’s learned the language of customer data and in turn translating that into a game plan.

Chronos Agency has dedicated 5 years of its existence decoding the customers’ minds of over 400 brands. And now, we want to share what we’ve learned with you so you too can rack up the 20% to 30% revenue boost our past partners have reaped.

Let’s dive into what your customers really want from your brand