more revenue generated in just 30 days
higher conversion rate in 30 days
more revenue per recipient in 30 days
Pupnaps pet beds excel at relieving your pets from anxiety and joint pains—providing better quality sleep for your furry friends.
Back in 2020, we’ve helped Pupnaps with their email marketing. They saw an increase in their brand’s email revenue from 16% to 39% since partnering with us.
2022 then came in with a bone to pick, presenting challenges that Pupnaps needed to overcome before BFCM to ensure maximum possible profits. All we had to do then was to prepare their marketing systems for the Q4 hustle all while staying on top of those challenges.
Pupnap’s needed us to help fix their email deliverability, increase their clicks and purchases on sales campaigns, and more evenly distribute sales among their products.
The rising ad costs and introduction of stricter privacy policies in 2022 started biting Pupnaps above their ankles. Higher ad spend and inaccurate tracking issues greatly hindered their email marketing efforts—hurting their deliverability and, in turn, their email profitability.
to increase Pupnaps’ clicks and purchases on sale campaigns
to increase Pupnaps’ clicks and purchases on sale campaigns
to evenly distribute sales among products
We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
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Compared to the previous month before we implemented these strategies, Pupnaps started seeing
Higher Open Rates
Higher Click Rates
Higher Conversion Rates
More Revenue per Recipient
More Revenue
Pupnaps was struggling to prepare their marketing efforts for BFCM due to 2022 challenges.
We focused on fixing their deliverability, which ended up increasing their email revenue, open, click, and conversion rates, and revenue per recipient.
Strategy rundown:
to narrow down deliverability issues and solutions.
to find the best email formats for emails with specific purposes.
to finally get users to make a purchase and even make repeat purchases.
Advanced segmentation is a must-have for any business looking to improve their email revenue.
Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.
Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.
Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.
Lifecycle marketing is a much larger iceberg than you think. It’s more than just slapping together two different strategies and forgetting about it. It requires a dedicated team who’s learned the language of customer data and in turn translating that into a game plan.
Chronos Agency has dedicated 5 years of its existence decoding the customers’ minds of over 400 brands. And now, we want to share what we’ve learned with you so you too can rack up the 20% to 30% revenue boost our past partners have reaped.
Let’s create a tailored retention strategy to grow your CLV and scale your brand month-on-month. Book a free call with us to receive:
