fbpx Jan Leslie's 2021 BFCM : Up to 60% Email Attributed Revenue
Jan Leslie

A BFCM to Remember: Up to 60% Email Attributed Revenue

Jan-Leslie-Feature-Image (1)


attributed to email revenue


increase in average email open rate


increase in average monthly store revenue in 2021

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Bringing effortless charm to premium high-end jewelry, Jan Leslie is an eCommerce brand that specializes in cuff links, tuxedo sets, and 18k gold jewelry. Wanting to branch out from the limited brick-and-mortar options and changes in customer behavior, they started a partnership with Chronos Agency.

Over the years, Chronos Agency has helped them to scale their email marketing channels for increased revenue. Continue reading to find out how we achieved some amazing results during.


Changes in customer behaviour during the pandemic required the Jan Leslie’s marketing strategy to change as well. Even though most jewelery purchases are done face to face, it was also improtant for them to engage new customers and sell products through email marketing.

We focused on VIP customers who are the major contributors to the brand’s revenue. Exclusive VIP-only offer as well as strategies were introduced to ensure high conversion rate.

The Strategy

Chronos implemented several strategies and framework for Jan Leslie so that they could reap the most out of BFCM season. This included about 60% of email attributed revenue which mostly came from the campaigns. We could also see more than 3x increase in average monthly store revenue.

Here’s a super brief rundown of the tactics our team used:

  • Leveraging on social content
  • Hyping up the VIP-only offers
  • Maximizing retargeting emails and workflows

Ready to get started?

We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
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The Results

Total email revenue

45% of store revenue, initially 27%

Flow email revenue

31% of store revenue,
initially 23%

Campaign email revenue

14% of store revenue,
initially 4%

List growth

221,055 as of december 2022,
initially 100,335


Calming Blanket wanted to increase their 27% email revenue to 35%. Chronos Agency helped them not only reach but surpass their initial goal through the use of—

Advanced segmentation
Strategically planned content
calendars and campaigns
Consistent A/B testing
Mobile-friendly designs
for campaigns

Key Takeaways

Advanced segmentation is a must-have for any business looking to improve their email revenue.

Frequent A/B testing is key to keep your campaigns updated with customers’ ever-changing needs and preferences.

Mobile-friendly design for your campaigns should be a standard to cater to customers viewing your emails via their smartphones and other mobile devices.

Set up a comprehensive segmentation strategy and follow through with profile criteria when sending specific emails.

Lifecycle marketing is a much larger iceberg than you think. It’s more than just slapping together two different strategies and forgetting about it. It requires a dedicated team who’s learned the language of customer data and in turn translating that into a game plan.

Chronos Agency has dedicated 5 years of its existence decoding the customers’ minds of over 400 brands. And now, we want to share what we’ve learned with you so you too can rack up the 20% to 30% revenue boost our past partners have reaped.

Let’s dive into what your customers really want from your brand